總部區(qū)域- -運(yùn)營(yíng)ddmp7月21日

一汽-大眾大眾品牌經(jīng)銷(xiāo)商數(shù)字化營(yíng)銷(xiāo)平臺(tái)周報(bào)FAW-VWVWBrandDDMPWeeklyReport部門(mén)Division一汽-大眾市場(chǎng)推廣部版本號(hào)Version01更新日期Date2014-7-29本周概要流量概述線(xiàn)索量概述試點(diǎn)經(jīng)銷(xiāo)商站點(diǎn)內(nèi)容管理優(yōu)化改進(jìn)情況本周（7.21-7.27）DDMP總瀏覽量為124429

，同比上周上升218.52%；本周（7.21-7.27）DDMP總訪(fǎng)問(wèn)數(shù)為28270，同比上周上升151.92%；本周（7.21-7.27）DDMP各站點(diǎn)平均跳出率為51.68%，同比上周下降24.46%。本周（7.21-7.27）DDMP試點(diǎn)經(jīng)銷(xiāo)商共獲得銷(xiāo)售線(xiàn)索21571條，同比上周上升0.08%；到店量為38，同比上周下降63.81%；成交量為29，同比上周下降60.27%。按照不同渠道來(lái)源劃分如下：DDMP總站、城市站和經(jīng)銷(xiāo)商站來(lái)源線(xiàn)索量共62條，同比上周上升21.57%，無(wú)到店量和成交量

；垂直媒體來(lái)源線(xiàn)索為21504條，同比上周上升0.06%，到店量為38，成交量為29；其他來(lái)源線(xiàn)索（如官網(wǎng)、微信等）為5條，同比上周下降54.55%，無(wú)到店量和成交量。本周（7.21-7.27）試點(diǎn)經(jīng)銷(xiāo)商通過(guò)DDMP后臺(tái)進(jìn)行網(wǎng)站內(nèi)容管理情況如下，共發(fā)布軟文228篇，回復(fù)在線(xiàn)答疑151個(gè)，更新焦點(diǎn)圖21次。針對(duì)第一期試點(diǎn)經(jīng)銷(xiāo)商走訪(fǎng)反饋的問(wèn)題及建議，明確了解決方案與時(shí)間規(guī)劃；截止7月27日，垂直媒體對(duì)接類(lèi)問(wèn)題完成度75%，銷(xiāo)售線(xiàn)索模塊問(wèn)題完成度69%，內(nèi)容管理、前臺(tái)展現(xiàn)等其他問(wèn)題完成度43%。WeeklySummaryTrafficSummaryPilotDealerContentManagementPVtotal124429,increase218.52%UVtotal28270,increase151.92%.Averagebouncerate51.68%,decrease24.46%.SalesleadsfrompilotsdealerDDMPtotal21571,increase0.08%;storevisittotal38,decrease63.81%;turnovertotal29,decrease60.27%.Detaildatafromdifferentdistributionchannel:SalesleadsfromDDMPHQ,Regionanddealersitetotal62,increase21.57%,visitandturnoverbothnone.Salesleadsfromverticalmediatotal21504,increase0.06%，visittotal38,turnovertotal29.SalesleadsfromotherchannelslikeofficialwebsiteandWeChattotal5,

decrease54.55%,visitandturnoverbothnone.Pilotdealersadvertorialpublishingtotal228,Q&Atotal151,focuspicturetotal21.UntilJuly27th,verticalmediaintegrationproblemshasbeensolved75%,salesleadsproblemssolved69%,otherproblemsincludingcontentmanagementandfront-endsolved43%.SalesLeadsSummaryImprovement目錄ContentDDMP站點(diǎn)流量報(bào)告DDMPTrafficReport試點(diǎn)經(jīng)銷(xiāo)商線(xiàn)索量報(bào)告DDMPSalesLeadsReport12運(yùn)營(yíng)體系建設(shè)DDMP站點(diǎn)管理及維護(hù)情況DDMPManagement13DDMP功能及頁(yè)面優(yōu)化情況DDMPImprovement14本周概要注明：Notice:1、流量數(shù)據(jù)來(lái)源于Sitecore后臺(tái)，線(xiàn)索量數(shù)據(jù)來(lái)源于DDMP系統(tǒng)后臺(tái)。1、TrafficdataisfromSitecore,SalesleadsdatafromDDMP.2、所有線(xiàn)索統(tǒng)計(jì)數(shù)據(jù)基于59家已上線(xiàn)試點(diǎn)經(jīng)銷(xiāo)商，非試點(diǎn)經(jīng)銷(xiāo)商的線(xiàn)索數(shù)據(jù)不在統(tǒng)計(jì)之列。2、Alldataisonlyabout59pilotdealers.

1.1總站-本周流量統(tǒng)計(jì)HQ

OverallTraffic

本周（7.21-7.27）DDMP總站瀏覽量PV為124429，同比上周上升218.52%；訪(fǎng)問(wèn)數(shù)UV為28270，同比上周上升151.92%；平均跳出率為51.68%，較上周下降24.46%。Thisweek(7.21-7.27),DDMPPVtotal124429,increase218.52%;UVtotal28270,increase151.92%;Bouncerate51.68%,decrease24.46%.流量的驟增主要是由于華東區(qū)投放了活動(dòng)/homePc.php1.1總站-本周流量統(tǒng)計(jì)HQTrafficDetail本周（7.21-7.27）DDMP總站瀏覽量和訪(fǎng)問(wèn)數(shù)的峰值出現(xiàn)在7月23日，瀏覽量為35977，訪(fǎng)問(wèn)數(shù)為8004。跳出率最低的是7月24日，為34.98%。Thepeakofthetrafficis35977on23thJuly,Visittotal8004.Thelowestbouncerateis34.98%on24thJuly.本周（7.21-7.27）總站的流量主要來(lái)源于外部鏈接，占總流量的88%，其中來(lái)源于華東區(qū)狂歡購(gòu)車(chē)季活動(dòng)的鏈接占比最多；站內(nèi)鏈接占比最低，為1%。AmongHQoveralltrafficresources,referralPVtakes88%whichisthehighestpartandmostlycomesfromRSD4campaigns.InsidePVtakes1%whichisthelowest.1.1總站-本周流量統(tǒng)計(jì)HQ

OverallTraffic

Resources來(lái)源Resources占比Percentage平均跳出率Averagebouncerate平均停留時(shí)長(zhǎng)Averagetimespend外部鏈接Referral88%34.83%00:01:29站內(nèi)鏈接Inside1%79.87%00:01:32搜索引擎OrganicSearch7%78.81%00:02:22直接訪(fǎng)問(wèn)Direct4%69.38%00:02:30本周總站流量來(lái)源統(tǒng)計(jì)TrafficResources華東區(qū)狂歡購(gòu)車(chē)季活動(dòng)(76.2%)官網(wǎng)OfficialSite(18.94%)網(wǎng)通社捷達(dá)試駕活動(dòng)(2.85%)百度(0.71%)百度推廣(0.25%)外部鏈接來(lái)源網(wǎng)站Reources1.2城市站-本周流量統(tǒng)計(jì)Region

OverallTraffic

本周（7.21-7.27）城市站總瀏覽量為86497，訪(fǎng)問(wèn)數(shù)為31643。Thisweek(7.21-7.27),RegionalPVtotal86497.UVtotal31643.RSD2的城市站總流量最多，RSD2在易車(chē)網(wǎng)上做了大規(guī)模的投放。RSD2getsthehighesttrafficbecauseitpublishesURLonBitauto.易車(chē)網(wǎng)BitAuto（93.40%）流量排名城市站瀏覽量訪(fǎng)問(wèn)數(shù)第一名北京站196048542第二名天津站136126610第三名石家莊站115575975RSD2城市站流量排名TheRankofCitySiteinRSD2RSD2流量來(lái)源RSD1流量來(lái)源華東區(qū)狂歡購(gòu)車(chē)季活動(dòng)（71.36%）官網(wǎng)（22.66%）華東區(qū)活動(dòng)在投放時(shí)未有選擇精準(zhǔn)定向的媒體（如垂直媒體，微博微信等），導(dǎo)致其他地區(qū)的客戶(hù)也能進(jìn)入活動(dòng)頁(yè)面。OtherregionscustomerscanalsoenterthecampaignpagebecauseofRSD4’snotchosenaccuratelyadvertising(suchasverticalmedia,micro-blogandWe-chatetc.).1.2城市站-本周流量統(tǒng)計(jì)WeeklyRegionTrafficDetailSummary各區(qū)域城市站流量第一名Top1CitySiteofweek所屬區(qū)域Region城市站CitySite瀏覽量PV訪(fǎng)問(wèn)數(shù)UVRSD1長(zhǎng)春站166372364RSD2北京站196048542RSD3濟(jì)南站53377RSD4上海站2085316RSD5廣州站1473274RSD6重慶站90996本周（7.21-7.27）在六個(gè)區(qū)域中流量最多的城市站如下，其中RSD2的北京站流量最多，為19604。Citysitetrafficrank:BeijingSite.所屬區(qū)域Region城市站CitySite瀏覽量PV訪(fǎng)問(wèn)數(shù)UVRSD2北京站196048542RSD1長(zhǎng)春站166372364RSD2天津站136126610RSD2石家莊站115575975RSD1太原站94695018全國(guó)各城市站點(diǎn)前五名Top5CitySitesofAll1.3經(jīng)銷(xiāo)商站-本周流量統(tǒng)計(jì)DealerSiteTrafficSummary本周（7.21-7.27）經(jīng)銷(xiāo)商站點(diǎn)瀏覽總量為4991，較上周上升202.67%；訪(fǎng)問(wèn)總數(shù)為3733，較上周上升246.61%。DealersitePVtotal4991,increase202.67%,UVtotal3733,increase246.61%.所屬區(qū)域Region經(jīng)銷(xiāo)商名稱(chēng)Dealer瀏覽量PV訪(fǎng)問(wèn)數(shù)UVRSD1吉林吉?jiǎng)?79158RSD2北京汽貿(mào)362283RSD3河南合眾9880RSD4上海永達(dá)232187RSD5廣州錦眾209170RSD6重慶龍華13789各區(qū)域經(jīng)銷(xiāo)商站瀏覽量Top1Top1DealerSiteofweek北京汽貿(mào)流量來(lái)源Resources總站及城市站(34.81%)官網(wǎng)OfficialSite(25.97%)華東區(qū)狂歡購(gòu)車(chē)季活動(dòng)(23.76%)華東區(qū)活動(dòng)在投放時(shí)未有選擇精準(zhǔn)定向的媒體（如垂直媒體，微博微信等），導(dǎo)致其他地區(qū)的客戶(hù)也能進(jìn)入活動(dòng)頁(yè)面。OtherregionscustomerscanalsoenterthecampaignpagebecauseofRSD4’snotchosenaccuratelyadvertising(suchasverticalmedia,micro-blogandWe-chatetc.).1.4總站-首頁(yè)點(diǎn)擊量統(tǒng)計(jì)HQ-HomePageClick8.47%12.67%0.80%本周（7.21-7.27）總站首頁(yè)導(dǎo)航中“眾里尋車(chē)”點(diǎn)擊量最高，13.32%，“車(chē)型篩選”位居第二，12.67%。

TopClick:FindingCarsinFAW-VW,takes13.32%.Secondclick:ModelSelection,takes12.67%.總瀏覽量PVtotal：6986平均跳出率AverageBounceRate：31.96%平均停留時(shí)間AverageTimeSpent：19s唯一身份瀏覽量UniquePV：5443總站首頁(yè)HQHomePage1.88%5.65%5.58%6.52%6.95%焦點(diǎn)圖FocusPicture總點(diǎn)擊數(shù)clicktotal百分比Percentage引吭高歌100.72%新CC120.87%寶來(lái)Bora50.36%新高爾夫NewGolf141.01%13.32%0.22%0.00%本周總站焦點(diǎn)圖點(diǎn)擊數(shù)量FocusPictureClick0.87%0.00%0.22%0.36%0.22%0.14%0.22%0.22%0.00%0.00%0.0%0.07%0.07%0.00%0.00%0.00%0.00%0.07%0.07%0.00%0.00%0.00%注：紅框內(nèi)所有百分比顯示均為click點(diǎn)擊數(shù)的所占百分比數(shù)Notice:Rednumbermeansclickpercentage.0.80%1.4總站-首頁(yè)點(diǎn)擊量統(tǒng)計(jì)HQ-HomePageClick本周（7.21-7.27）總站首頁(yè)的媒體聲音中，位置標(biāo)為2的軟文點(diǎn)擊量最高；下部四個(gè)導(dǎo)航欄，車(chē)型總覽點(diǎn)擊量最高。

AmongHQmediavoice,place2getsthehighestclick.Amongthe4bottomNav,Modeloverviewgetsthehighestclick.軟文位置Place總點(diǎn)擊數(shù)Click百分比Percentage1342.46%2473.40%3443.19%4433.11%本周總站首頁(yè)媒體聲音軟文點(diǎn)擊數(shù)量ClickofHQMediaVoiceAdvertorial11.88%2.61%1.16%1.74%1.45%1.38%0.51%1.16%1.88%3.98%0.94%0.14%0.65%0.80%0.94%0.51%2.32%0.22%0.51%0.14%0.36%0.14%0.51%0.43%1.30%0.43%0.51%0.14%0.22%注：紅框內(nèi)所有百分比顯示均為click點(diǎn)擊數(shù)的所占百分比數(shù)Notice:Rednumbermeansclickpercentage.TotalTotalTotalTotal1234總站首頁(yè)HQHomePage車(chē)型頁(yè)名稱(chēng)Pages總點(diǎn)擊數(shù)Click速騰Sagitar140邁騰Magotan139新CC127寶來(lái)Bora116全新捷達(dá)Jetta99全新高爾夫NewGolf78高爾夫Golf46GTI261.4總站-車(chē)型頁(yè)點(diǎn)擊量統(tǒng)計(jì)HQ-ModelPageClick本周（7.21-7.27）在所有車(chē)型頁(yè)中，速騰車(chē)型頁(yè)的瀏覽量和點(diǎn)擊數(shù)最高，其中，“報(bào)價(jià)索取”點(diǎn)擊量最高。Amongallmodelpages,Sagitargetthehighestclick.InSargitarpage,QuoteSearchingbuttongetthehighestclick.0.00%26.43%2.86%總點(diǎn)擊量ClickTotal：140推薦閱讀點(diǎn)擊量：平均停留時(shí)間AvgTimespend：1m34s總瀏覽量PVTotal：

742唯一身份瀏覽量UniquePV：596平均跳出率AvgBounceRate：55.56%

各車(chē)型頁(yè)點(diǎn)擊總數(shù)ModelPagesclicktotal55.00%15.71%速騰SagitarTotal速騰1.4TSI自動(dòng)豪華型（22.86%）速騰1.6L自動(dòng)舒適型(8.57%)速騰1.6L手動(dòng)舒適型（6.43%）點(diǎn)擊量最高的三款車(chē)型1.4總站-留資頁(yè)點(diǎn)擊量統(tǒng)計(jì)HQ-CustomerInformationPageClick本周（7.21-7.27）在所留資入口中點(diǎn)擊量最高的是報(bào)價(jià)索取。Incustomerinformationpage,“claimprice”getsthehighestclick.留資入口Button總點(diǎn)擊數(shù)Click百分比%產(chǎn)品手冊(cè)索取115.45%經(jīng)銷(xiāo)商查詢(xún)-查看報(bào)價(jià)73.47%經(jīng)銷(xiāo)商查詢(xún)-預(yù)約試駕00.00%預(yù)約試駕2411.88%報(bào)價(jià)索取14069.31%在線(xiàn)訂車(chē)188.91%二手車(chē)置換00.00%金融服務(wù)-在線(xiàn)申請(qǐng)20.99%各留資表單提交按鈕點(diǎn)擊數(shù)量Signupclickofcustomerinformation11.88%69.31%8.91%5.45%0.00%3.47%0.00%0.99%留資表單CustomerInformationPage1.5城市站-首頁(yè)點(diǎn)擊量統(tǒng)計(jì)CitySite-HomePageClick以本周（7.21-7.27）流量最高的北京站點(diǎn)為例分析城市站點(diǎn)的點(diǎn)擊量，首頁(yè)的“車(chē)型介紹”模塊的點(diǎn)擊量最高。

Amongallcitysites,Beijinggetsthehighesttraffic.Andinitshomepage,themodelintroductionpartgetsthehighestclick.總瀏覽量PVtotal：30322跳出率Bouncerate95.39%停留時(shí)間Timespent:1m50s唯一身份瀏覽量UniquePV：29522焦點(diǎn)圖Focuspicture總點(diǎn)擊數(shù)Clicks百分比Percentage焦點(diǎn)圖140.61%焦點(diǎn)圖220.30%焦點(diǎn)圖300.00%焦點(diǎn)圖400.00%本周石家莊站焦點(diǎn)圖點(diǎn)擊數(shù)量FocusPictureClicksofBeijingSite2.42%6.82%0.91%25.61%1.06%2.58%0.45%1.67%2.88%0.45%0.15%0.76%0.91%0.30%0.30%0.30%0.00%0.00%2.73%0.15%0.00%0.00%0.76%2.58%10.00%5.61%0.45%0.00%0.00%1.06%0.61%1.36%0.00%0.00%0.30%1.36%9.85%4.55%TotalTotal北京站首頁(yè)BeijingSiteHomePage1.5城市站-首頁(yè)點(diǎn)擊量統(tǒng)計(jì)CitySite-HomePageClick本周（7.21-7.27）北京站的官方活動(dòng)中，位置標(biāo)為5和6的活動(dòng)點(diǎn)擊量最高。AmongcampaignsofBeijingsite,Place5and6getsthehighestclick.軟文位置Place總點(diǎn)擊數(shù)Click百分比Percentage120.30%200.00%320.30%400.00%540.61%640.61%本周北京站首頁(yè)官方活動(dòng)軟文點(diǎn)擊數(shù)量OfficialcampaignclickofBeijingSite1.21%1.21%2.73%2.73%4.70%0.00%4.55%4.85%1.21%0.61%1.82%0.30%1.21%2.12%1.52%5.61%2.12%0.61%0.91%0.30%0.00%0.00%12345621.97%Total17.12%Total1.21%Total北京站首頁(yè)BeijingSiteHomePage線(xiàn)索量統(tǒng)計(jì)（DDMP試點(diǎn)經(jīng)銷(xiāo)商獲得的網(wǎng)絡(luò)銷(xiāo)售線(xiàn)索量）SalesLeadsSummary線(xiàn)索量按區(qū)域統(tǒng)計(jì)RegionDDMPSalesLeadsCollectionDistribution線(xiàn)索量按車(chē)型統(tǒng)計(jì)VehiclesSalesLeadsCollectionDistribution本周（7.21-7.27）DDMP試點(diǎn)經(jīng)銷(xiāo)商共獲得銷(xiāo)售線(xiàn)索21571

，同比上周上升0.08%；到店量為38，同比上周下降63.81%；成交量為29，同比上周下降60.27%。Thisweek(7.21-7.27),DDMPsalesleadstotal:21571,increase0.08%;visittotal38,decrease63.81%,turnovertotal29,decrease60.27%.本周（7.21-7.27）RSD6所有試點(diǎn)經(jīng)銷(xiāo)商收到的線(xiàn)索數(shù)量最多，為4191

條

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Thisweekpilotdealersalesleadstop:RSD6,total4191.本周（7.21-7.27）全新捷達(dá)和速騰車(chē)型線(xiàn)索量占比較高，共占總線(xiàn)索量的49.60%。NewJettaandSagitarsalesleadstakes49.60%ofallsalesleads.本周（7.21-7.27）汽車(chē)之家的線(xiàn)索量最多，占所有媒體線(xiàn)索量的49.88%；易車(chē)網(wǎng)位居第二，占30.38%。Topverticalmediasalesleads:AutoHome,takes49.88%ofall.Secondrank:BitAuto,takes30.38%ofall.垂直媒體線(xiàn)索量統(tǒng)計(jì)VerticalMediaSalesLeadsDistributionDDMP站點(diǎn)來(lái)源線(xiàn)索量統(tǒng)計(jì)DDMPSalesLeadsDistributionDDMP站點(diǎn)來(lái)源線(xiàn)索量按車(chē)型統(tǒng)計(jì)VehiclesDDMPsalesleadsDistribution本周（7.21-7.27）DDMP站點(diǎn)來(lái)源共收到線(xiàn)索62條，同比上周上升

21.57%。DDMPsalesleadstotal:62,increase21.57%.

本周（7.21-7.27）DDMP來(lái)源線(xiàn)索中，線(xiàn)索量最多的車(chē)型為邁騰，占全部車(chē)型的30.65%

。TopvehicleDDMPsalesleads:Magotan,takes30.65%ofallsalesleads.2.線(xiàn)索量概述SalesLeadsCollectionSummary2.1試點(diǎn)經(jīng)銷(xiāo)商線(xiàn)索量統(tǒng)計(jì)PilotDealerSalesLeadsSummary本周（7.21-7.27）全國(guó)59家試點(diǎn)經(jīng)銷(xiāo)商在DDMP后臺(tái)共收到21571條線(xiàn)索，同比上周上升0.08%，共到店38條線(xiàn)索，成交29臺(tái)；其中來(lái)源垂直媒體的銷(xiāo)售線(xiàn)索占99.7%Thisweek(7.21-7.27),DDMPcollectsalesleadstotal:21571,increase0.08%.Visittotal:38,Turnovertotal:29.本周試點(diǎn)經(jīng)銷(xiāo)商線(xiàn)索量分析PilotDealerSalesLeadsAnalysisKPIDDMP垂直媒體VerticalMedia其他來(lái)源線(xiàn)索Others總計(jì)Total線(xiàn)索量Leads6221504521571到店量Visit038038成交量Turnover02902924小時(shí)跟進(jìn)率followuprate11.94%12.92%20.00%-本周系統(tǒng)優(yōu)化及更新，部分試點(diǎn)經(jīng)銷(xiāo)商沒(méi)有深度應(yīng)用，沒(méi)在DDMP后臺(tái)管理銷(xiāo)售線(xiàn)索，到店量、成交量不能反應(yīng)試點(diǎn)經(jīng)銷(xiāo)商真實(shí)的數(shù)字營(yíng)銷(xiāo)業(yè)績(jī)。ThisweekDDMPoptimizatingandbeingupdate,andsomepilotdealerfailtouseDDMPdeeplyandmanagesalesleadsinDDMP.Sovisitandturnovercan’treflectpilotdealer’srealdigitalmarketingperformance.2.2試點(diǎn)經(jīng)銷(xiāo)商線(xiàn)索量按區(qū)域統(tǒng)計(jì)

PilotDealerSalesLeadsSummaryBasedonRegion本周（7.21-7.27）RSD6所有試點(diǎn)經(jīng)銷(xiāo)商獲得線(xiàn)索量總數(shù)最多，其中垂直媒體來(lái)源的線(xiàn)索數(shù)占比最大；RSD2試點(diǎn)經(jīng)銷(xiāo)商獲得DDMP來(lái)源線(xiàn)索量最多，RSD3試點(diǎn)經(jīng)銷(xiāo)商獲得自媒體來(lái)源的線(xiàn)索量最多。Salesleadstop:RSD6.Mostofitssalesleadscollectedfromverticalmedia.SalesleadsofRSD2mostcollectedfromDDMP.SalesleadsofRSD3mostcollectedfromwe-media.KPIRSD1RSD2RSD3RSD4RSD5RSD6總計(jì)到店量Visit134660938成交量Turnover6465082924小時(shí)跟進(jìn)率followuprate16.27%8.35%13.81%17.92%0.00%18.75%-本周線(xiàn)索量按區(qū)域分析RegionsalesLeadsAnalysis線(xiàn)索來(lái)源RSD1RSD2RSD3RSD4RSD5RSD6DDMP519612416垂直媒體VerticalMedia357939793792311828624174其他來(lái)源Others004001總計(jì)Total358439983802313028664191線(xiàn)索量按區(qū)域統(tǒng)計(jì)RegionSalesLeadsSummaryRSD2由于做了投放，收到了較多DDMP留資的線(xiàn)索。RSD2getmoreDDMPsalesleadsbecauseitpublishesURLonBitauto.RSD6有相對(duì)較多的試點(diǎn)經(jīng)銷(xiāo)商，收到了較多垂直媒體來(lái)源線(xiàn)索。MostpilotdealersinRSD6getmoreverticalmediasalesleads.RSD3武漢一通手工錄入3條展廳線(xiàn)索。WuhanYitongofRSD3recorded3showroomleadsintosystem.RSD1有一家試點(diǎn)經(jīng)銷(xiāo)商（吉林吉?jiǎng)偅┰贒DMP后臺(tái)管理所有的銷(xiāo)售線(xiàn)索，將到店、成交狀態(tài)在系統(tǒng)中維護(hù)ThereisonepilotdealerinRSD1(JilinJigang)managedallsalesleadsinDDMP,andmaintainitsvisitandturnoverconditioninDDMP.2.3線(xiàn)索量按車(chē)型統(tǒng)計(jì)SalesLeadsSummaryBasedonModels本周（7.21-7.27）試點(diǎn)經(jīng)銷(xiāo)商線(xiàn)索量按車(chē)型統(tǒng)計(jì)來(lái)看，全新捷達(dá)和速騰的車(chē)型線(xiàn)索量占比較高，共占總量的49.60%。Thisweek(7.21-7.27),JettaandSagitarcollect49.60%ofallsalesleadswhichisthehighest.全新捷達(dá)Jetta速騰Sagitar注：其他為未選車(chē)型Notice:Othersreferstounselectedmodels汽車(chē)之家AutoHome（47.97%）易車(chē)網(wǎng)BitAuto(35.36%)愛(ài)卡汽車(chē)Xcar（9.42%）汽車(chē)之家AutoHome（40.70%）易車(chē)網(wǎng)BitAuto(32.97%)愛(ài)卡汽車(chē)Xcar（15.89%）2.4DDMP站點(diǎn)線(xiàn)索量統(tǒng)計(jì)

DDMPSalesLeadsSummary本周（7.21-7.27）DDMP站點(diǎn)共產(chǎn)生62條線(xiàn)索，其中總站線(xiàn)索量為31，同比上周下降22.50%；城市站線(xiàn)索量為13，同比上周上升160.00%，經(jīng)銷(xiāo)商站線(xiàn)索量為18，同比上周上升200.00%。DDMPsalesleadstotal:62,HQsalesleadsis31,decrease22.50%.Citysitessalesleadsis13,increase160.00%.Dealersitessalesleadsis18,increase200.00%.DDMP總站線(xiàn)索量占DDMP來(lái)源總線(xiàn)索量的50.00%。DDMPsalesleadsfromHQtakes50.00%ofallresources.2.5DDMP站點(diǎn)線(xiàn)索量按車(chē)型統(tǒng)計(jì)

DDMPSalesLeadsSummaryBasedonModels本周（7.21-7.27）DDMP站點(diǎn)產(chǎn)生的銷(xiāo)售線(xiàn)索按車(chē)型統(tǒng)計(jì)，線(xiàn)索量最多的車(chē)型為邁騰。DDMPsalesleadstop:Magotan.2.6垂直媒體線(xiàn)索量統(tǒng)計(jì)VerticalMediaSalesLeadsSummary本周（7.21-7.27）汽車(chē)之家的線(xiàn)索量處于第一位，占所有媒體線(xiàn)索量的49.88%；易車(chē)網(wǎng)位居第二，占30.38%。Verticalmediasalesleadstop:AutoHome,takes49.88%ofall.SalesleadsNo.2:BitAuto,takes30.38%ofall.2.6垂直媒體線(xiàn)索量統(tǒng)計(jì)VerticalMediaSalesLeadsSummary本周（7.21-7.27）來(lái)源垂直媒體銷(xiāo)售線(xiàn)索管理統(tǒng)計(jì)，各垂直媒體到店率較低，均不到1.00%；Eachverticalmediavisitislessthan1.00%.本周（7.21-7.27）各垂直媒體的平均到店成交率為64.88%。其中，網(wǎng)上車(chē)市的到店成交率最高，為100.00%。Averageverticalmediaturnoverratethisweekis64.88%.AutoMarket’sturnoveris100.00%whichisthehighest.KPI汽車(chē)之家AutoHome易車(chē)網(wǎng)BitAuto太平洋汽車(chē)Pcauto愛(ài)卡汽車(chē)XCAR網(wǎng)上車(chē)市AutoMarket搜狐汽車(chē)SohuAuto線(xiàn)索量Salesleads10727653211072330201607到店量Visit17163110到店率Visitrate0.16%0.24%0.27%0.04%0.50%0.00%成交量Turnover13132010到店成交率Turnoverrate76.47%81.25%66.67%0.00%100.00%-24小時(shí)跟進(jìn)率Followuprate10.94%12.92%17.07%15.02%32.34%26.03%本周各垂直媒體到店和成交情況統(tǒng)計(jì)Visit&TurnoverSummary只有部分試點(diǎn)經(jīng)銷(xiāo)商在DDMP后臺(tái)跟進(jìn)銷(xiāo)售線(xiàn)索，后臺(tái)功能優(yōu)化完善后將推動(dòng)試點(diǎn)經(jīng)銷(xiāo)商使用。OnlyapartofpilotdealeruseDDMPfollow-upsalesleadsnow,butafterDDMPoptimized,thiswillpushmorepilotdealerswilluseDDMP.3.1DDMP站點(diǎn)內(nèi)容維護(hù)情況-總站&區(qū)域站

DDMPHQandRegionMaintainSituation總站內(nèi)容維護(hù)管理HQSiteContentMaintain總站新聞活動(dòng)軟文更新——官方新聞1篇Advertorialupdate—1officialnews.軟文類(lèi)別Type軟文標(biāo)題Title鏈接地址URL官方新聞CRC激戰(zhàn)張掖一汽-大眾車(chē)隊(duì)登頂巔峰

總站金融服務(wù)頁(yè)面更新——金融服務(wù)頁(yè)&金融產(chǎn)品頁(yè)Financialpagesupdate—financialpageandfinancialproductpage.

3.2經(jīng)銷(xiāo)商站-網(wǎng)站內(nèi)容維護(hù)情況DealerSiteContentMaintain本周（7.21-7.27）從經(jīng)銷(xiāo)商站點(diǎn)運(yùn)營(yíng)工作情況來(lái)看：RSD6的經(jīng)銷(xiāo)商對(duì)站點(diǎn)維護(hù)情況相對(duì)較好。RSD5相較于其他區(qū)域，維護(hù)情況有待改善。RSD6maintainsituationisoutstanding.RSD5needstobeimproved.從經(jīng)銷(xiāo)商系統(tǒng)功能使用情況來(lái)看：軟文發(fā)布和在線(xiàn)答疑管理使用頻率較高，文章點(diǎn)贊的使用頻率有所提升，而焦點(diǎn)圖更新和經(jīng)銷(xiāo)商車(chē)型報(bào)價(jià)促銷(xiāo)更新的功能使用相對(duì)較少。AdvertorialpublishingandQ&Afunctionusedfrequently,thumb-upfunctionhasimproved,whilefocuspicturefunctionandpromotionsentenceusedless.區(qū)域Region焦點(diǎn)圖更新FocusPicture軟文發(fā)布Advertorial在線(xiàn)答疑Q&A文章點(diǎn)贊Thumb-up車(chē)型報(bào)價(jià)促銷(xiāo)更新PromotionSentenceRSD104140865RSD20242420RSD316421600RSD40412000RSD5091100RSD657140900經(jīng)銷(xiāo)商內(nèi)容維護(hù)統(tǒng)計(jì)Dealers’contentmaintainsummary問(wèn)題分類(lèi)Type總數(shù)Total狀態(tài)Condition主要問(wèn)題描述MainProblemDetail提出方Proposer已處理Solved待處理Pending待討論Discussing后臺(tái)Back-end2√頁(yè)面報(bào)錯(cuò)：經(jīng)理賬號(hào)—分配銷(xiāo)售線(xiàn)索顧問(wèn)賬號(hào)—經(jīng)銷(xiāo)商網(wǎng)站維護(hù)效果分析顧問(wèn)賬號(hào)—處理銷(xiāo)售線(xiàn)索安徽孚迪文山捷惠銷(xiāo)售線(xiàn)索管理SalesLeadsManagement4√DDMP中出現(xiàn)線(xiàn)索重復(fù)，原線(xiàn)索在垂直媒體并不重復(fù)四川華星吉林吉?jiǎng)偂啼N(xiāo)售線(xiàn)索列表“導(dǎo)出”功能取消：經(jīng)銷(xiāo)商表示這項(xiàng)功能對(duì)日常業(yè)務(wù)比較重要，希望盡快恢復(fù)使用吉林吉?jiǎng)偂套詣?dòng)分配線(xiàn)索無(wú)法分配（銷(xiāo)售顧問(wèn)在出勤的狀態(tài)）安徽孚迪3.3本周問(wèn)題統(tǒng)計(jì)WeeklyProblemsAnalysis本周（7.21-7.27）QQ群中較活躍的經(jīng)銷(xiāo)商有：吉林吉?jiǎng)?、武漢一通、安徽孚迪。

ActiveQQgroupdealers:JilinJigang,WuhanYitong,AnhuiFudi.經(jīng)銷(xiāo)商在QQ群中提出次數(shù)較多的問(wèn)題主要集中在后臺(tái)和銷(xiāo)售線(xiàn)索管理。

ProblemsfocusonDDMPback-endandsalesleadsmanagement.DDMP功能及頁(yè)面優(yōu)化情況

本周，DDMP項(xiàng)目問(wèn)題情況統(tǒng)計(jì)如下：垂直媒體對(duì)接問(wèn)題共16個(gè)，其中12個(gè)已處理，3個(gè)在9月底完成，1個(gè)有待討論；銷(xiāo)售線(xiàn)索管理問(wèn)題共55個(gè)，其中38個(gè)已處理，12個(gè)