高延性混凝土項目市場營銷與品牌管理

高延性混凝土項目市場營銷與品牌管理目錄第一章項目概況一、項目概述........................................................................................................3二、項目總投資及資金構(gòu)成................................................................................4三、資金籌措方案................................................................................................4四、項目預(yù)期經(jīng)濟效益規(guī)劃目標........................................................................5五、項目建設(shè)進度規(guī)劃........................................................................................5第二章企業(yè)戰(zhàn)略類型一、企業(yè)成長戰(zhàn)略................................................................................................6二、企業(yè)穩(wěn)定戰(zhàn)略..............................................................................................15第三章企業(yè)戰(zhàn)略概述....................................................................................18一、企業(yè)戰(zhàn)略的控制..........................................................................................18二、企業(yè)外部環(huán)境分析......................................................................................24第四章市場營銷概述....................................................................................34一、市場.............................................................................................................34二、市場營銷......................................................................................................35第五章市場營銷環(huán)境....................................................................................36一、市場營銷微觀環(huán)境......................................................................................36二、市場營銷宏觀環(huán)境......................................................................................37第六章現(xiàn)代生產(chǎn)管理與控制的方法.............................................................40一、，MRPII和ERP....................................................................................40二、豐田生產(chǎn)方式和看板管理系統(tǒng)...................................................................49第七章技術(shù)貿(mào)易與知識產(chǎn)權(quán)管理.................................................................63一、技術(shù)貿(mào)易......................................................................................................63二、知識產(chǎn)權(quán)管理..............................................................................................76第八章薪酬管理............................................................................................83一、薪酬的概念、構(gòu)成與功能..........................................................................83二、薪酬管理的含義及其影響因素...................................................................86第九章績效考核............................................................................................91一、績效考核的步驟與方法..............................................................................91二、績效考核的內(nèi)容和標準..............................................................................99第十章國際直接投資與國際化經(jīng)營業(yè)務(wù)....................................................102一、國際直接投資............................................................................................102二、國際直接投資模式....................................................................................108第一章項目概況2、承辦單位名稱：xx4、項目建設(shè)地點：xx18.49%。萬元，根據(jù)資金籌措方案，xx計劃自籌資金（資本金）16202.60萬1、項目達產(chǎn)年預(yù)期營業(yè)收入（SP）：48600.002、年綜合總成本費用（TC）：39314