培訓(xùn)趨勢洞察：為成功做好準備+Training+Trends：Setting+Up+for+Success

settingupforsuccess

Training

Trends

Insightsfordrivingeffectivein-housetraining

City&GuildsTrainingTrendsResearch2022

2TrainingTrends

Contents

Foreword3

Trainingtrends-asnapshot4

Tailoredtrainingisontherise5

EmployersareinvestingheavilyinL&D7

Trainingfailureisveryhigh9

Arealopportunitytorecognise

skillsandachievements11

Howtogetabetterreturn

ontraininginvestment12

Knowwhatsuccesslookslike15

Settingyourtrainingupforsuccess17

3

TrainingTrends

DavidPhillips

ManagingDirector

City&Guilds

Foreword

Withsomuchatstakeintermsofemployeeretention,

customerexperienceandbrand,howcanorganisations

ensuretheirin-housetrainingprogrammesaresetup

forsuccess?

Makingthemostofyourin-housetraininginvestment

Employersaretakingcontrol.Tocombatthecomplexclimateofrecessionandskillscrisis,manycompaniesareturningtoin-housetrainingtohelpthemmaximisetheirinvestmentinstaffdevelopment.

Thisisgoodnews,atleastonthefaceofit.Weknowthattrainingismeanttoenableyourworkforcetobemoreproductiveandmakethemfeelvalued.

Itis,therefore,encouragingthatmanylargecompaniesareplanningtomaintainorincreasetheirlearninganddevelopmentbudgetsinthenextfinancialyear.

Thereality,however,ismuchstarker.Misguidedtrainingstrategiesproducelittleornoresults.Infact,99%oflargeemployershaveexperiencedfailedtrainingprogrammesinthelastfiveyears,asourresearchhasfound.

Thehiddencostsofineffectivetraining

So,whileitisencouragingthatemployersaretakingcontroloftheirtrainingstrategy,there’sadangerthatthey’rewastingtheirmoneyiftheydon’tgettheirin-houseprogrammesright.

Ineffectivein-housetrainingisoneofthe

mostcommonreasonsforlowproductivity

andforemployeestodisembark,insearch

ofgreenerpastures.

Andwhenpeopleleave,itcanbecostly.

Theaveragedirectcostsofrecruitment

canbeupto￡22kperhire*,orthreetimes

thesalaryoftherecruitifyouinclude

indirectcostssuchasthelingeringimpact

oflosingtalentwhichtendstohitthe

productandserviceexperiencefirst,

followedbythereputationalrisktoany

brand.

Employerssimplycannotaffordfortheir

trainingtofail.Literally.

Settingyourtrainingupforsuccess

Inthepagesthatfollow,weexplorethe

realitiesbeingfacedonthegroundby

organisationsthathavedesignedtheir

ownin-housetrainingprogrammes.

Whatwehavediscoveredisthat,

regardlessofwhethertheyhavedesigned

theirtrainingindependentlyorwiththe

supportofathird-partyL&Dprovider,the

challengesareentirelynavigable.

Byputtingintherightmeasures,youcan

setyourtrainingupforsuccessanddeliver

measurableROI.

*TheRealCostofRecruitment:AGuide(2022)()

4TrainingTrends

Trainingtrends-asnapshot

In-housetrainingisgainingmomentum,butcontinuestofallshort.

Tailoredtrainingisontherise

Trainingfailure

isveryhigh

65%

oforganisationsoptfortailor-madein-housetrainingoveroff-the-shelfprogrammestosupportbespokeskillsneedsfortheirbusiness.

99%

oflargeemployershaveexperiencedthefailureofin-housetrainingprogrammesinthelastfiveyears.

Employers

areinvestingheavilyinL&D

Arealopportunityto

recogniseskillsand

achievements

96%

oforganisationsexpecttheirtrainingbudgetstoremainthesameorincreaseinthenextfinancialyear.

71%

ofemployersarenotyetprovidingtheiremployeeswithexternallyrecognisedcertificationfortheirin-housetraining.

5TrainingTrends

Tailoredtrainingisontherise

Learninganddevelopment(L&D)hasbecomeincreasinglyimportanttosupportorganisationalsuccess,butinresponsetothedramaticchangesofthepastfewyears,itisnowmorevital

thanever.

InthewakeoftheCovid-19pandemic,fast-pacedstaffturnovers,andglobaleconomicuncertainty–it’ssurprisingandencouragingtofindthatHRconversationscontinuetocentrearoundL&Dstrategiesandhowtoimplementeffectiveupskillingandtraining,despiteever-tighteningbudgetlimitations.

Theselimitationscouldbeoneofthedrivingfactorsbehindtheongoingriseofin-housetrainingintheUK,aswellastheneedforprogrammesthatarespecificallytailoredtotherequirementsofindividualbusinesses.

AccordingtoCity&GuildsTrainingTrends2022research,whichsurveyed600HRandL&Ddecision-makersandseniormanagersfromlargecompaniesacross12sectors:

?65%choosetodesignanddelivertheirtrainingin-houseasopposedtooff-the-shelfprogrammes.

?96%expecttheirtrainingbudgetstoremainthesameorincreaseinthenextfinancialyear.

?Themajorityofrespondentsadmitthatiftheyhadmorebudgetavailable,theywouldincreasetheirexternaltraininginvestmentforplanninganddesign(38%),deliveryandimplementation(46%)andevaluationandmeasurement(57%).

65%

oforganisationsoptfortailor-madein-housetrainingoveroff-the-shelfprogrammestosupportbespokeskillsneedsfortheirbusiness.

6TrainingTrends

"Whilethereisclearlyaplaceforoff-the-shelftrainingandqualifications,therecontinuestobeanincreaseddemandforbespoketraining.LargeemployersareinvestinginL&Dtoremaincompetitiveanddrivegrowthinchallengingmarketconditions."

DavidPhillips

ManagingDirector

City&Guilds

7TrainingTrends

Employersareinvesting

heavilyinL&D

Thehighlevelofemployerspendingontrainingiscoupledwithmorein-housecontrol.Companiesareincreasinglymouldingtheirtrainingprogrammestomeettheirspecificneeds,bothintermsoftheirstrategyandalsowhenitcomestoplanning,designanddelivery.

Abespokestrategicapproach

In-housetrainingisclearlyafirmfavouriteforlargeemployerstoupskilltheirstaff.

Accordingtooursurvey,employerstypicallyspendmorethanhalfoftheirtrainingbudget(65%)oninternaltrainingfortechnical,job-specificskills.

Thisshowsthatemployerscontinuetoplacehighvalueonensuringthattheirstaffaresuitablytrainedtodothetechnicalaspectsoftheirjob.

Abespokedesignapproach

Oursurveyshowsthatemployersare

takingahands-onapproachwhen

itcomestoplanning,designingand

deliveringin-housetraining.

Thefindingshighlightthattherangeof

issuesthatcompanieshavetoaddress

isquitebroad–rangingfromemployee

progressionandretentiontoremaining

competitiveinachallengingmarketplace.

96%

oforganisationsexpecttheirtrainingbudgetstoremainthesameorincreaseinthenextfinancialyear.

8TrainingTrends

"Tosolveacomplexmixofproblems,

employersareplanning,designing

andimplementingtheirowntailored

programmes.Formany,takingsuch

abespokeapproachtotrainingisno

longeraluxury,butanecessity."

DoraTimar

SeniorManagerforRecognitionsandFrameworks

City&Guilds

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9TrainingTrends

Trainingfailureisveryhigh

Astaggering99%oflargeemployershaveseenineffectiveorfailedin-housetrainingprogrammesinthelastfiveyears.54%haveseenthreeormorein-housetrainingprogrammesnotmeettheirobjectivesinthelastthreeyears.

Thereareanumberofchallengesthatcompaniesarefacing,intermsoftheirL&Dprogrammes.Thesurveyhasclearlyhighlightedthetopchallengesateachstageofthedevelopmentandimplementationofin-housetraining.

99

PERCENT

oflargeemployers

haveexperiencedthe

failureofin-house

trainingprogrammes

inthelastfiveyears.

54

PERCENT

haveseenthreeor

morefailedin-house

programmes.

Top5DeliveryChallenges

1.Ensuringthattheprogrammeremainsviableandfit-for-purpose

2.Demonstratingongoingreturnoninvestmenttoensurecontinuityoftrainingprovision

3.Havingsufficientresourcesinplacetodeliverthetrainingtotherequiredqualitystandards

4.Havingaframeworkinplacetomeasuretheeffectivenessoftraining

5.Ensuringthattheprogrammesareengaging,keepinglearnersinvestedintheirowndevelopment.

Top5EvaluationChallenges

1.Effectivelymeasuringtheimpactthattrainingishavingonoperationalandfinancialperformance.

2.Assessingthequalityofoutput,intermsoffinalproductorservicedelivery

3.Establishingkeymeasurementsrelatedtoemployeeparticipationandcompletion–forexample,take-up,

satisfactionlevels,completionvs.drop-outandsuccessrate.

4.DemonstratingthattheorganisationisreceivingvalueformoneyfortheirinvestmentinL&D

5.Effectivereportingonkeyperformanceindicatorstoseniorleadershipforcontinuedmanagementsupportfortraining.

Top5PlanningChallenges

1.Changingthelearningculturefromclassroom-basedtohybridordigital-onlysolutions,andcateringtostaffwhoareinmultiplelocations

2.Complexdecision-makingprocessestoobtainthebudgetapproval

3.Havesufficienttimetoplanandoperationalisetraining

4.Demonstratingmeasurablereturnoninvestmenttogetapprovalonbudget

5.Deliveringbite-sizedandengaginglearningcontent.

Top5DesignChallenges

1.Limitedpersonnelwithnoin-houseexpertisewhenitcomestocreatingimpactfullearningmaterials

2.Decidinghowtoreviewandevaluatetheprogramme’ssuccess,measuredagainstkeylearningobjectives

3.Engagingemployeesfromdiversebackgroundsandlevelsofexperienceanddifferentlengthsofservice

4.Settingtherighteligibilityandentryrequirementsfortheprogrammeanddesigningprogrammesthatworkforstaffenrolled

5.Creatingmeaningfulprogressionpathways.

10TrainingTrends

Intermsofin-housetrainingprogrammes,companiesarefacingmanychallenges.

Oursurveyhighlightsthetopchallengesateachstageofthedevelopmentand

implementationofin-housetraining.

11TrainingTrends

Arealopportunitytorecogniseskillsandachievements

Anotherimportantfactorfor

organisationstoconsideriswhether

ornottooffercertificationfor

theirin-housetraining.According

tothesurvey,57%ofemployers

offerinternalcertificationfortheir

programmes,whileonly29%offer

externalcertification.

Whilstrecognisingtheachievementsoftheirstaff,

companiesofferingexternalcertificationlistthe

followingimmediatebenefits.

?Retainingandattractingstaff

?SavingHRcosts

?Enablingstaffprogression

?Strengtheningbrandreputation

?Justifyinginvestmentintraining.

71%

ofemployersarenotprovidingtheiremployeeswithexternallyrecognisedcertificationfortheirin-housetraining.

12TrainingTrends

Howtogetabetter

returnontraining

investment

Withsomuchatstakeintermsofbrand,

operationsandemployeeretention,howcan

employersgettheirtrainingprogrammesset

upforsuccess?

Oursurveyexploredthereasonsforfailedin-housetraining.We

identifiedthekeyingredientsneededforengagingandimpactful

in-houseprogrammes.

Mitigatingtherisks:

whatyouneedtoconsider

Oursurveyexploredthereasonsforineffectiveor

failedin-housetrainingsothatwecanidentifythe

keyingredientsofengagingandimpactfulin-house

programmes.

#1Evaluation

Thereneedstobeanevaluationtomeasurethe

qualityandtheeffectivenessofin-housetraining,

andsuchevaluationneedstobeappropriate.

Thiswillhelpensurethatthelearningisembedded

andwillguidetheemployertohighlightwhat’s

workingandwherefurtherimprovementsor

developmentsareneeded.

13TrainingTrends

#2Planninganddesign

?Foranyin-housetrainingtobeeffective,itneeds

tobealignedtotheoverallstrategicgoalsandtheneedsofthebusiness,underpinnedbystrongleadershipsupport.Thiswillfacilitatetheembeddingofthetrainingastherewillbeavisibleconnectionwiththebusinessobjectivessetforstaff.

?In-housetrainingprogrammescanalsobeafantastictooltocreatecollaborative

environmentsthathelpparticipatingemployeesenvisiontheirroles,andtheskillsbeinglearned,withinthebiggerpicture.

?Thelearnerexperienceisequallyimportant.Programmeswithdigitallearningincludedshouldbeeasilyaccessible,engaginganddesignedtohigh-qualitystandardstoenhancetheexperience.

?Participantsshouldbeselectedbasedontherelevanceofthetrainingtotheirrolesandproperlybriefedsotheyarereadytolearnwhentheyshowupforthetraining.

This,inturn,inspiresstafftotakegreateraccountabilityfortheirlearningandcreatesapersonaldrivetoachievethegoalssetforthem.

?Staffingandresourcesshouldbeplanned,resourcedandmanagedeffectively.Thiswillensurecontinuedeffectivedeliveryandhelpemployersmaximisetheirreturnoninvestment.

?Understandingwhenassessmentwilladdvalueisalsokey.Havingassessmentalonedoesn’tnecessarilymakeatrainingprogrammestronger.

It’sabouthavingtherighttypeofassessment,supportedbyfit-for-purposeprocedureswhichwilltakein-housetrainingtothenextlevelandenabletheembeddingoflearningintotheworkplace.

#3Recognitionofachievement

Aclearmessagefromoursurveyisthatemployersunderstandthatstaffwantmeaningfulrecognitionoftheirachievement,with97%offeringsomeformofinternalorexternalcertification.

Choosingtherighttypeofcertificationisoneofthemostcriticalelementsofdesigningsuccessfulin-housetraining.

Notonlydoesitdriveparticipationandengagement,butitcanalsobeakeytoolforcontinuousimprovementtomaintainahighqualitythroughout.

14TrainingTrends

#4Learningfrommistakes

Whetherit’sfrompastmistakesorlearningfrom

thevariouschallengesthatothercompaniesand

trainingexpertshaveshared,employerswhoare

planningtodesigntheirownin-housetrainingcan

fast-tracktheirjourneytosuccessbyexploringthe

obstaclesothersface,andbyputtingamitigation

planproactivelyinplace.

Thiscangreatlyinformresourceplanningfor

effectivedeliveryandminimisetheriskofhidden

costs.

#5Seniorleadershipsupport

Likeforanyotherbusinessinitiatives,seniorbuy-

inisamakeorbreak.Withoutthesupportofthe

executiveteam,trainingprogrammeshavelittleor

nochanceofsurviving.

Apartfromtheobviouspointaroundcontinued

investment,throughthesign-offofbudget,

thereisanothercriticalaspecttoconsider.When

employeeswitnesstheirseniors’investmentand

involvementintheirdevelopment,itboostsmorale

andloyalty,andinspiresasenseofprideand

confidenceintheirwork.

15TrainingTrends

Knowwhatsuccesslookslike

Toptipsonhowtocreateeffectivetrainingprogrammes.

Tocreatesuccessofin-housetraining,companieshavetounderstandwhatmakestraining“work”.In-housetrainingoffersemployersfullcontroloverallaspectsoftheirtrainingstrategy,creatingtheflexibilityneededtoaddresstheiruniqueskillsneeds.When“doneright”,in-housetrainingwillelevateabusiness.

Benchmarkyourtraining

Oneofthebestinvestmentsemployerscanmakeintotheirin-housetrainingistohaveitbenchmarkedtoatrustedqualitystandard.

Havinganindependentviewofin-housetrainingprovidesahealthcheckonthecurrentstatusofthetrainingandalsoallowsbusinessestomakeinformed,accuratedecisionsaboutfutureplans.

Animportantaddedbenefitofbenchmarkingyourtrainingisexternalcertification.

Certificationsetsbrandsapart,impactsonproductandservicedeliveryandittellsthestoryofaskilledandengagedworkforce–allofwhichareneededforanybusinesstoremaincompetitive.

Buildcapacity

Manyemployerschoosetodelivertrainingin-housebecauseoftheflexibilitythatitprovidesbothintermsofcontentaswellasaccessibility.

In-housetrainingenableson-sitelearningandapplication,makingimplementationhighlyefficient.

Trainingmanagersarealsobetterabletomonitortheapplicationoftheskillslearntastheyareinvolvedhands-oninthetrainingprocess.Thisthenallowsthemtotrackprogressandidentifywherelearnerscanimprovefurther.

Thekeyistoensurethatthereisfullclarityonthestrengthsaswellasthegapsintrainingcapabilitiessothattheresourcescanbeplannedanddeployedtoaddressthesegaps.

Companieswilloftenfillthegapsin-house,bytrainingtheirownstaff.Whileitmakesperfectsense,itcanpayofftobuyinresourceswheretheexpertiseisnotreadilyavailablein-housetosavetimeandmoneyandtohelpbuildtherightcapacityforthelongterm.

16TrainingTrends

Continuousimprovement

"Continuousimprovementisallabouttakingaproactiveapproach.

Itenablesorganisationstoputtherightsystemsandprocessesinplacetoregularlyreviewandevaluatetheirtrainingso

thattheyknowwhatadjustmentsareneededtomaketheirprogrammesmoresuccessful.Italsoprovidesaneffectivewaytoreportbacktoseniormanagementandgiveconfidencetothebusinessthattheorganisation’sinvestmentinlearningisbeingusedinthemostefficientway."

BeckieBadger

LeadLearningandDevelopmentSpecialist

City&Guilds

17TrainingTrends

Settingyourtrainingupforsuccess

Understandingwhatgoodassurancelookslikeenablesanyorganisationtoputastrongfoundationinplaceforfuturegrowth.

Byputtingtherightmeasuresinplace,businessescantaketheirin-housetrainingtothenextlevel.

“Companiesoftenaskuswhattheyshouldprioritisewhenitcomestocreatingtheirin-housetraining,”Timarexplains.

“Ouradviceisverysimple-whichthesurveyfindingshavealsoconfirmed.Startbylookingatthequalityofyourprogrammes.Onceyoubegintounpackyoursystemsandprocesses,youwillbeabletocreateaframeworkofactionsforeachstepoftheprocess:planning,design,deliveryandevaluation.Andthatbecomes

yourroadmap.”

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