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CONTENTS01/2023酒店?業(yè)數(shù)據(jù)報(bào)告02/03/04/2023?宿?業(yè)數(shù)據(jù)報(bào)告2023住宿業(yè)消費(fèi)者?為數(shù)據(jù)2024元旦假期預(yù)訂趨勢(shì)預(yù)測(cè)Part012023酒店?業(yè)數(shù)據(jù)報(bào)告2023????????49.7
x
186.1
=
92.52022%??OccADRRevPAR2023OccADRRevPARtipsOcc?Occupancy??????????????????????????????ADR?Average?Daily?Rate????????????????????????????????RevPAR?Revenue?Per?Available?Room?????????????????????????????????????
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?2023????????2022-2023???Occ??2023?50?/80??Occ70.0%60.0%90.0%82.0%80.0%70.0%60.0%50.0%40.0%30.0%20.0%10.0%0.0%59.4%60.7%60.6%59.1%54.4%48.2%58.4%57.4%50.8%50.8%45.0%50.0%40.0%30.0%20.0%10.0%0.0%49.7%49.1%53.1%48.4%48.4%48.2%46.2%46.5%42.6%46.6%53.0%45.3%45.3%44.9%1?2?3?4?5?6?7?8?9?10?11?12?2023?2022?50??80???????????????????????????????????????????????????
50??Occ?53%?80???TOP?20%??82%?????太?????????????????????告???????2023???????Occ?52.4%?2022??49.7%?????5.4%???
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?2023????????2022-2023???ADR??2023?50?/80??ADR300.0300.0273.0?259.4244.1237.8250.0200.0150.0100.050
.0231.0227.3229.2250.0200.0150.0100.050
.0224.6218.7213.8213.6210.611?204.3206.6?206.3?209.3?199.2?181.6?180.4?177.2?174.0?173.0?172.9?172.6?169.3?162.0?0.01?2?3?4?5?6?7?8?9?10?12?0.02023?
2022?50??80????????????????ADR???????????????????????50??ADR?162??80???TOP?20%??273?????????????7?8???????1??????????????2023???????ADR?227.3??2022??186.1??????22.1%???
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?2023????????2022-2023???RevPAR??2023?50?/80??RevPAR160.0180.0148.9140.0159.0?140.0120.0100.080
.060
.040
.020
.00.0129.7160.0140.0120.0100.080
.0121.4120.6122.6?117.6110.2108.4?106.4?99.9?96.194.489.6?87.7?86.388.383.9?84.9?82.3?84.3?81.6
83.3?10?72.1?82.0?60
.040
.020
.01?2?3?4?5?6?7?8?9?11?12?0.02023?
2022?50??80??????????????????RevPAR?????????????????????????50??RevPAR?82??80???TOP?20%??159??????????????RevPAR?119.1?????????2022??92.5??????28.8%???
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?2023??????????ADR?????Occ80.0%70.0%60.0%50.0%40.0%30.0%20.0%10.0%0.0%1?2?3?4?5?6?7?8?9?10?11?12?0-100?100-200?200-300?300-500?500-800?800-1200?>1200?????????????100-200????Occ??????200-300???????50%??????1200????18.4%???????Occ???????7?8????45%???????????????????????
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?2023??????????ADR???????????????????????2.5%
0.9%
1.0%1.2%
0.9%3.4%17.4%8.6%11.0%23.9%1.9%3.6%2.2%18.1%9.6%65.4%83.5%45.0%??????1???2?0-100?100-200?200-300?300-500?500-800?800-1200?1??2??3??4??5???????3???4???5????>1200?????????????????100???????????5.5%???200?????????10%?????100-200?????????15%??????????????????????????1?????????????83.5%??????
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5??????????????10%?????
???????
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?2023????????2022-2023?????Occ??2022-2023?????ADR??70.0%60.0%50.0%40.0%30.0%20.0%10.0%0.0%500.063.4%62.6%59.6%59.1%431.5?450.0400.0350.0300.0250.0200.0150.0100.050
.049.8%34.8%48.2%48.1%36.7%27.8%267.5?45.9%244.6?41.9%223.5?218.1?233.1?204.8?
202.0?26.5%23.5%199.9?195.9?188.7?180.0?134.8?95.9?0.0?????
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????????
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????????????????Occ????????????????????????????ADR????????????431.5???????????????????????????????95.9????????????
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?2023????????2022-2023?????Occ??2022-2023?????ADR??90.0%80.0%70.0%60.0%50.0%40.0%30.0%20.0%10.0%0.0%83.9%400.078.2%75.9%344.2?350.0300.0250.0200.0150.0100.050
.063.6%44.9%269.1?212.3?44.4%38.8%204.6?52.1%52.4%179.3?176.6?175.1?48.4%166.9?165.7?160.6?0.0?1??2??3??4??5??1??2??3??4??5?????30%?????????????Occ????????????2???????????????ADR??????????????3??344.2???????4??160.6?????????
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?2023????????2022-2023?????Occ??2022-2023?????ADR??70.0%350.062.8%
62.8%58.9%59.5%292.8?61.1%60.0%300.0250.0200.0150.0100.050
.0280.0?59.1%52.9%267.9?56.8%259.8?249.3?52.5%247.0?50.0%
45.4%45.0%49.8%225.9?216.8?46.3%220.3?205.6?197.4?41.4%191.2?34.4%40.0%180.7?172.9?30.0%20.0%70.7?10.0%0.0%0.0?1?
?2?
?3?
?4?
?5?
?6?
?7?
?8??1?
?2?
?3?
?4?
?5?
?6?
?7?
?8??????????????Occ????????????????????????????ADR?????????????-??-????????????????????????????????????????????????????????????????
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?2023????????????????????????????1.1%
1.0%3.1%3.8%6.6%4.6%22.3%11.8%16.5%46.4%6.6%17.9%12.4%19.8%12.1%14.1%0-50?50-100?100-200?200-300?0-50?50-100?100-200?200-300?>1200?300-500?500-800?800-1200?>1200?300-500?500-800?800-1200??????????50?????????????46.6%?告??????????3.8%??????1200????????????1.0%?告???22.3%???????????????????????????????????????????200-300????????19.8%??????11.8%???
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?2023?????????????
Occ???????
ADR??80.0%70.0%60.0%50.0%40.0%30.0%20.0%10.0%0.0%1400.01200.01000.0800.0600.0400.0200.00.069.8%70.0%69.0%1197.765.1%63.1%57.0%45.0%18.0%318.2256.5213.1180.8159.4140.0149.2????1200?????Occ??????????????1200???????Occ?????????????告???????300???????ADR?200???????300-800?????ADR?300??????????????????ADR?????????
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?Part022023?宿?業(yè)數(shù)據(jù)報(bào)告2023????????35.2
x
296.3
=
104.32022%??OccADRRevPAR2023OccADRRevPARtipsOcc?Occupancy??????????????????????????????ADR?Average?Daily?Rate????????????????????????????????RevPAR?Revenue?Per?Available?Room?????????????????????????????????????
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?2023????????2022-2023???Occ??2023?50?/80??Occ80.0%70.0%90.0%67.6%53.5%78.2%66.6%80.0%70.0%60.0%50.0%40.0%30.0%20.0%10.0%0.0%60.0%58.7%58.2%31.4%57.5%40.8%60.0%50.0%40.0%30.0%20.0%10.0%0.0%54.1%31.6%53.2%34.6%49.4%30.3%48.4%30.2%46.9%28.8%46.3%30.1%56.3%44.7%39.2%27.4%1?2?3?4?5?6?7?8?9?10?11?12?2023?2022?50??80?????????????????Occ???????????????????????????????????50??Occ?56.3%?80???TOP?20%??78.2%??15%~20%????????????Occ?????????2023??????Occ?55.8%?2022??35.2%?????58.5%???
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?2023????????2022-2023???ADR??2023?50?/80??ADR450.0400.0350.0300.0250.0200.0150.0100.050
.0700.0412.2634.3389.5?368.6?
369.5600.0500.0400.0300.0200.0100.00.0341.8?288.7354.2308.6310.3?300.2?281.3278.5?290.5273.1268.9269.7261.3?244.9?237.3?237.1?235.2?222.2?226.7227.9306.40.01?2?3?4?5?6?7?8?9?10?11?12?2023?
2022?50??80???????????634.3????????ADR??????1??7?8??????????????????50??ADR?306.4??80???TOP?20%?????ADR?1?????????????????????????????2023??????ADR?302.8??2022??296.3??????2.2%???
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?2023????????2022-2023???RevPAR??2023?50?/80??RevPAR300.0250.0350.0313.9246.2239.5300.0250.0200.0150.0100.050
.0219.4197.3185.1200.0150.0100.050
.0169.5173.9156.4157.0152.3143.6133.9130.6161.9107.3106.3105.5106.684.190.877.369.868.370.864.90.01?2?3?4?5?6?7?8?9?10?11?12?0.02023?
2022?50??80???????????Occ???????????RevPAR??????????????????50??RevPAR?161.9??80???TOP?20%???????7?8????240????????12???105.5???313.9??2023??????RevPAR?169.0??2022??104.3??????62%???
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?2023??????????ADR?????Occ80.0%70.0%60.0%50.0%40.0%30.0%20.0%10.0%0.0%1?2?3?4?5?6?7?8?9?10?11?12?0-100?100-200?200-300?300-500?500-800?800-1200??1200??????ADR???100-200????????Occ????63.3%????200-300??0-100?????58%?????????????????7?8?????63%???????????ADR????Occ??????
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?2023??????????ADR?????????????????4.1%3.8%15.9%22.0%9.3%34.2%18.1%11.0%28.5%20.2%32.7%??2??3??4?????0-100?
100-200?
200-300?
300-500?
500-800?
800-1200?
?1200???????????7%???????100????????????????????4%?300-800???????????????????8%?2???4????????????4%????????????????
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?2023????????2022-2023?????Occ??2022-2023?????ADR??80.0%70.0%60.0%50.0%40.0%30.0%20.0%10.0%0.0%700.0600.0500.0400.0300.0200.0100.00.070.9%71.3%626.3?630.2?619.6?67.9%599.6?65.1%64.6%580.9?572.2?576.0573.3567.0547.4553.355.9%31.4%496.2?511.4443.144.8%26.9%44.0%42.3%41.1%38.9%36.3%?1??2??3??4??5??6??7??1??2??3??4??5??6??7?2023?2022?2023?
2022?????????????????????Occ??????????????25%??????
????????ADR????????????????
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?2023????????2022-2023?????Occ??2022-2023?????ADR??90.0%80.0%70.0%60.0%50.0%40.0%30.0%20.0%10.0%0.0%700.078.8%76.3%595.5584.472.3%50.4%600.0500.0400.0300.0200.0100.00.0548.259.7%43.1%467.653.9%50.4%404.3398.2373.4348.841.6%31.0%301.3233.5?1??2??3??4??5??1??2??3??4??5?2023?2022?2023?
2022?????????????????????????????20%??????ADR????????????????150?????
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?2023????????2022-2023?????Occ??2022-2023?????ADR??90.0%80.0%70.0%60.0%50.0%40.0%30.0%20.0%10.0%0.0%600.0500.077.5%
78.0%527.4531.4512.474.2%505.471.7%48.8%503.9493.1479.8470.8449.264.6%434.1399.955.9%44.3%400.0300.0200.0100.00.050.5%26.6%356.547.6%339.444.5%39.3%38.2%261.2256.232.5%?1?
?2?
?3?
?4?
?5?
?6?
?7?
?8??1?
?2?
?3?
?4?
?5?
?6?
?7?
?8?2023?
2022?2023?2022????????????????????????????????????????????23%?告?????????ADR?????????????430?????
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?2023????????????????????????????3.1%
1.5%3.5%10.5%8.3%11.4%20.3%11.9%13.1%11.1%12.8%19.1%0-50?25.3%11.6%17.2%19.3%0-50?51-100?
101-150?
151-200?51-100?
101-150?
151-200?201-300?
301-500?
501-800?
>800?201-300?
301-500?
501-800?
>800???????????????????50-100????????25.3%????????????????201-300????????19.3%?????????????????301-500????????19.1%??????8.3%?????愿????????????????????51-200??500?????5????????10%????
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?2023?????????????Occ???????
ADR??74.7%80.0%70.0%60.0%50.0%40.0%30.0%20.0%10.0%0.0%800.0700.0600.0500.0400.0300.0200.0100.00.0737.4?71.0%63.7%
64.1%57.8%53.0%45.9%431.9?37.2%344.9?273.6?
274.9?249.7?230.2?186.6??????????????????Occ????????????????????????15%告???ADR????????????????????????
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?Part032023住宿業(yè)消費(fèi)者?為數(shù)據(jù)2023????????????????????????????????????9.1%10.0%16.3%9.3%26.8%11.3%7.6%18.2%10.7%12.2%20.2%16.7%16.7%14.8%00?
95?
90?
85?
80?
70?
60????00?
95?
90?
85?
80?
70?
60????????????00????????95????5%???60??????????00??95???????????告??00????????????5%??????????????????????????????????????????????
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?2023??????????????????????????????????5.0%4.4%4.3%4.5%4.0%3.5%3.0%2.5%2.0%1.5%1.0%0.5%0.0%3.9%3.7%3.6%
3.6%2.7%45.6%54.4%2.0%1.8%1.6%????
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?2023??????????????????????????????????120.0100.080
.060
.040
.020
.00.0120.0100.080
.060
.040
.020
.00.0100.0?100.0?97.1?95.6?84.0?72.0?62.9?59.2?56.9?55.1?51.2?49.4?48.9?44.2??40.5?38.1?36.6?27.3?25.1?16.5???
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?2023??????????????????????????????????????????13.2%20.0%14.0%12.0%10.0%8.0%18.2%12.2%18.0%11.1%16.0%14.0%7.8%12.0%7.5%10.2%9.9%9.7%10.0%5.8%6.0%7.0%8.0%6.7%4.7%4.0%5.3%3.8%6.0%4.0%3.0%3.2%
3.1%3.0%4.0%2.0%2.0%0.0%0.0%??????????????????
???告????
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?2023???????????????????????????????????1.6%2.3%1.3%4.9%9.7%13.8%4.3%7.0%13.1%8.1%13.5%56.8%77.4%86.2%???
?1?
?2?
?3?
?4?
?5??????????????1???1?
?????2~3?
??4~7?
???7????????????2???3??????????????????????????????????????10%??????7??????4%????13.8%????????????????4%???
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?2023??????????????????????????????????1.1%
0.7%2.2%1.0%0.6%1.6%2.7%0.3%3.7%5.1%9.1%10.2%33.7%33.5%21.9%15.7%26.8%30.1%??????????????????????????????????????
??OTA??????????
??OTA??????????????????????????10%??????26.8%?
?????????????????????????????????????ADR?????????????????OTA??????ADR?????
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?2023????????????????????????????????????????2.4%0.6%1.3%
0.2%3.5%4.4%91.5%96.0%??
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