全球網(wǎng)上購(gòu)物行為研究報(bào)告-培訓(xùn)課件外文版2024.4淘寶天貓亞馬遜

DIGITAL

&

TRENDSOnlinegroceryshoppingbehaviorCHAPTER

01OverviewRevenueoftheonlinefooddeliverymarketworldwidefrom2017to2028,bysegment(intrillionU.S.dollars)Marketsizeoftheglobalonlinefooddeliverysector2017-2028,bysegmentMealdeliveryGrocerydelivery2.01.81.61.41.21.00.80.60.40.20.01.271.171.060.950.790.640.520.450.320.20.1720190.520.510.470.490.160.140.440.390.130.110.350.320.25201720182020202120222023202420252026202720283Description:ThemarketsizeoftheglobalonlinefooddeliverysectorwasestimatedatoveronetrillionU.S.dollarsin2023,ofwhich640billiondollarsweregeneratedinthegrocerydeliverysegment,and390billiondollarsinthemealdeliverysegment.By2028,theonlinefooddeliverymarketisforecasttogeneraterevenuesreaching1.8trillionU.S.dollars.ReadmoreNote(s):Worldwide;2017to2028;estimatesSource(s):DigitalMarketInsightsNumberofusersoftheonlinefooddeliverymarketworldwidefrom2018to2028,bysegment(inmillions)Numberofusersoftheonlinefooddeliverymarketworldwide2018-2028MealDeliveryGroceryDelivery3,0002,5002,0001,5001,0005002,523.282,103.032,450.781,983.912,378.281,864.792,276.351,722.292,128.691,932.621,388.451,717.971,2251,567.741,146.671,557.571,296.02894.16976.43650.66806.76547.380201820192020202120222023202420252026202720284Description:Thenumberofusersisforecasttoexperiencesignificantgrowthinallsegmentsin2028.Thetrendobservedfrom2018to2028remainsconsistentthroughouttheentireforecastperiod.Thereisacontinuousincreaseintheindicatoracrossallsegments.Notably,theMealDeliverysegmentachievesthehighestvalueof2.5billionusersat2028.ReadmoreNote(s):Worldwide;2018to2028Source(s):DigitalMarketInsightsUserpenetrationrateoftheonlinegrocerydeliverymarketworldwidefrom2017to2028Onlinegrocerydeliveryuserpenetrationrateworldwide2017-202830%25%20%26.3%25%23.7%22%20.1%18.1%16.1%15.2%15%12%8.8%201910%5%7.5%20186.5%20170%2020202120222023202420252026202720285Description:Globally,theuserpenetrationofonlinegrocerydeliveryservicesincreasedalmostthreefoldbetween2017and2023,goingfrom6.5percenttojustover18percent.Onlinegrocerydeliverypenetrationispoisedtocontinueincreasinguntilitreachesanestimated26percentby2028.ReadmoreNote(s):Worldwide;2017to2028;estimatesSource(s):DigitalMarketInsightsUserpenetrationrateoftheonlinegroceryandmealdeliverymarketsworldwidefrom2017to2028Penetrationrateofonlinegroceryvsmealdeliverysegmentsworldwide2017-2028GrocerydeliveryMealdelivery35%31.5%26.3%30.8%25%30.2%23.7%29.1%22%30%27.5%20.1%25.2%18.1%25%20%15%10%5%22.6%16.1%20.8%15.2%17.4%12%13.2%8.8%11%9.3%6.5%7.5%0%2017201820192020202120222023202420252026202720286Description:Withintheonlinefooddeliverymarket,mealdeliveryhadhigherpenetrationratescomparedtothegrocerydeliverysegmentfrom2017to2028.Accordingtoestimates,theonlinegrocerydeliverypenetrationratereached18percentin2023,comparedto25.2percentforonlinemealdelivery.ReadmoreNote(s):Worldwide;2017to2028;estimatesSource(s):DigitalMarketInsightsShareofconsumerspurchasinggroceriesonlineonamonthlybasisin2ndquarter2023,bycountryShareofshopperspurchasinggroceriesonlineonamonthlybasis2023,bycountryShareofrespondents0%5%10%15%20%25%30%35%40%45%50%GlobalUnitedKingdomUnitedStatesAustralia25%43%42%37%NewZealandFrance29%29%GermanyNetherlandsSweden27%26%24%23%SpainCzechRepublicFinland19%19%19%Greece7Description:Onaverage,aquarterofglobalshopperswerepurchasinggroceriesonlineonamonthlybasisinthesecondquarterof2023.TheUnitedKingdomhadthehighestshareofmonthlyonlinegroceryshoppers,at43percent,followedcloselybytheUnitedStatesat42percent.Incontrast,only15percentofPolishrespondentsreportedshoppingforgroceriesonlineonamonthlybasis.ReadmoreNote(s):Worldwide;Q22023;19,293respondents*;*Samplesizesusuallyincludeaminimumof1,000respondentsineachcountry.

Thesamplesizesarenationallyrepresentative,includingbothKlarnausersandnon-Klarnausers.Thedateof[...]

ReadmoreSource(s):Klarna;NepaCHAPTER

02DemographicsShareofshoppersbuyinggroceriesonlineonamonthlybasisintheUnitedStatesinthe2ndquarter2023,bygenerationShareofmonthlyonlinegroceryshoppersintheU.S.2023,bygeneration70%65%60%50%40%30%20%10%0%36%31%24%GenZ(18-24years)Millennials(25-40years)GenX(41-56years)BabyBoomers(57-75years)9Description:Inasurveyconductedinthesecondquarterof2023,nearlytwo-thirdsofMillennialsintheUnitedStatesreportedshoppingforgroceriesonlineonamonthlybasis,comparedtoaround36percentofGenXrespondents.

ReadmoreNote(s):UnitedStates;Q22023;1,000respondents*;*19,293consumersparticipatedtothesurveyinthefollowingcountries:theU.S.,UK,Australia,Germany,Austria,theNetherlands,Belgium,France,Sweden,Norway,Finland,NewZealand,[...]

ReadmoreSource(s):Klarna;NepaShareofshoppersbuyinggroceriesmostlyonlineintheUnitedKingdom(UK)in2ndquarter2023,bygenerationalcohortShareofshoppersbuyinggroceriesonlineintheUK2023,bygeneration70%58%60%50%40%30%20%10%0%28%26%21%GenZ(18-26years)Millennials(27-42years)GenX(43-58years)BabyBoomers(59-77years)10Description:IntheUnitedKingdom,Millennialsarethemosteagertobuytheirgroceriesonline.Accordingtoasurveycarriedoutinthesecondquarter2023,58percentofconsumersinthecountryagedbetween27and42yearsoldwouldbuygroceryproductsmostlyviae-commerce.GenZfollowed,as32percentofthegenerationalcohortpreferredshoppingfortheirforgroceriesmostlyonline.

ReadmoreNote(s):UnitedKingdom;Q22023;1,000respondentsSource(s):Klarna;NepaShareofshoppersbuyinggroceriesonlineinFrancein2ndquarter2023,bygenerationalcohortsShareofshoppersbuyinggroceriesonlineinFrance2023,bygeneration45%42%40%35%30%25%20%15%10%5%37%29%14%0%GenZ(18-24years)Millennials(25-40years)GenX(41-56years)BabyBoomers(57-75years)11Description:Accordingtoasurveycarriedoutinthesecondquarterof2023,approximately42percentofsurveyedFrenchconsumersagedbetween25and40yearsoldreportedbuyinggroceriesonlineonamonthlybasis.Thatfigurestoodat14percentforBabyBoomers.ReadmoreNote(s):France;Q22023;1,000*;18yearsandolderSource(s):Klarna;NepaShareofshoppersbuyinggroceriesonlineinGermanyinthe2ndquarter2023,bygenerationalcohortsShareofshoppersbuyinggroceriesonlineinGermany2023,bygeneration60%54%50%40%30%19%20%14%14%10%0%GenZ(18-24years)Millennials(25-40years)GenX(41-56years)BabyBoomers(57-75years)12Description:InGermany,Millennialsarethemosteagertobuytheirgroceriesonline.Accordingtoasurveycarriedoutinthesecondquarterof2023,54percentofsurveyedGermanconsumersagedbetween25and40yearsoldwouldbuygroceryproductsviae-commerce.Thiswasa40percentagepointdifferencewitholderBabyBoomers.ReadmoreNote(s):Germany;Q22023;1,000*;*19,293consumersparticipatedtothesurveyinthefollowingcountries:theU.S.,UK,Australia,Germany,Austria,theNetherlands,Belgium,France,Sweden,Norway,Finland,NewZealand,Italy,Poland,[...]

ReadmoreSource(s):Klarna;NepaDistributionofmobilegrocerystoreshoppersinSpainasofMarch2023,byagegroupShareofmobilegrocerystoreshoppersinSpain2023,byage50%45%40%35%30%25%20%15%10%5%43.1%35.9%14.8%35-444.5%55+1.6%0%18-2425-3445-5413Description:AsofMarch2023,abitoverthanathirdofgroceryshoppersviamobileappsinSpainwerebetween18and24yearsold.Thisshoppinghabitwasevenmorecommonamongthoseaged25to34,makinguproughly43percentofmobileonlinegrocerystorebuyers.ReadmoreNote(s):March2023;basedonanaudiencesizeof776,839mobileusersSource(s):Start.ioShareofshoppersbuyinggroceriesonlineintheNetherlandsin2ndquarter2023,bygenerationalcohortsShareofshoppersbuyinggroceriesonlineintheNetherlands2023,bygeneration40%34%35%30%25%20%15%10%5%26%18%13%0%GenZ(18-24years)Millennials(25-40years)GenX(41-56years)BabyBoomers(57-75years)14Description:IntheNetherlands,Millennialsarethemosteagertobuytheirgroceriesonline.AccordingtoasurveycarriedoutInthespringof2023,34percentofsurveyedDutchconsumersagedbetween25and40yearsoldprefertobuygroceryproductsviae-commerce.Thiswasa21percentagepointdifferencewitholderBabyBoomers.ReadmoreNote(s):Netherlands;ApriltoJune2023;1,000respondentsSource(s):Klarna;NepaShareofshoppersbuyinggroceriesonlineinSwedenin2ndquarter2023,bygenerationalcohortsShareofshoppersbuyinggroceriesonlineinSweden2023,bygeneration40%34%35%30%25%20%15%10%5%27%26%9%0%GenZ(18-26years)Millennials(27-42years)GenX(43-58years)BabyBoomers(59-77years)15Description:InSweden,Millennialsarethemosteagertobuytheirgroceriesonline.Accordingtoasurveycarriedoutinthesecondquarterof2023,34percentofconsumersinthecountryagedbetween27and42yearsoldboughtgroceriesviatheinternet.GenZandGenXwerenottoofarbehind,asnearly30percentofbothgenerationalcohortspurchasedgroceriesonlineonamonthlybasis.ReadmoreNote(s):Sweden;Q22023;1,000respondents;groceryshoppingonamonthlybasisSource(s):Klarna;NepaCHAPTER

03ProductcategoriesGroceries&beveragespurchasedonlinebycategoryintheU.S.asofDecember2023Groceries&beveragespurchasedonlinebycategoryintheU.S.2023Shareofrespondents10%

15%0%5%20%25%30%35%40%BottledwaterCoffee&teaSoftdrinks&juicesSnacks&candyFruitandvegetablesBreakfastcereal28%28%27%26%25%24%24%24%FrozenfoodRiceandpastaBreadandbakeryproductsDairyproducts(milk,yogurt,cheese,etc.)Meatandsausages23%22%22%FishandseafoodReady-mademeals17%17%17Description:"Bottledwater"and"Coffee&tea"arethetoptwoanswersamongU.S.consumersinoursurveyonthesubjectof"Groceries&beveragespurchasedonlinebycategory".

ReadmoreNote(s):UnitedStates;JanuarytoDecember2023;10046respondents;18-64yearsSource(s):ConsumerInsightsGroceries&beveragespurchasedonlinebycategoryinCanadaasofDecember2023Groceries&beveragespurchasedonlinebycategoryinCanada2023Shareofrespondents0%10%20%30%40%50%60%Coffee&teaFruitandvegetablesSnacks&candy19%18%17%16%15%RiceandpastaBreadandbakeryproductsDairyproducts(milk,yogurt,cheese,etc.)Frozenfood15%15%15%Softdrinks&juicesBreakfastcerealMeatandsausages14%14%BottledwaterVegetableorfruitboxesFishandseafood11%11%10%18Description:"Coffee&tea"and"Fruitandvegetables"arethetoptwoanswersamongCanadianconsumersinoursurveyonthesubjectof"Groceries&beveragespurchasedonlinebycategory".

ReadmoreNote(s):Canada;JanuarytoDecember2023;2025respondents;18-64yearsSource(s):ConsumerInsightsGroceries&beveragespurchasedonlinebycategoryintheUKasofDecember2023Groceries&beveragespurchasedonlinebycategoryintheUK2023Shareofrespondents10%0%5%15%20%25%30%35%FruitandvegetablesCoffee&tea35%34%33%32%FrozenfoodBreadandbakeryproductsDairyproducts(milk,yogurt,cheese,etc.)Riceandpasta32%32%32%Softdrinks&juicesMeatandsausages31%31%Snacks&candyBreakfastcereal29%FishandseafoodWine(onlyshowntorespondentsoflegaldrinkingage)Beer(onlyshowntorespondentsoflegaldrinkingage)23%23%22%19Description:"Fruitandvegetables"and"Coffee&tea"arethetoptwoanswersamongUKconsumersinoursurveyonthesubjectof"Groceries&beveragespurchasedonlinebycategory".

ReadmoreNote(s):UnitedKingdom;JanuarytoDecember2023;4029respondents;18-64yearsSource(s):ConsumerInsightsGroceries&beveragespurchasedonlinebycategoryinFranceasofDecember2023Groceries&beveragespurchasedonlinebycategoryinFrance2023Shareofrespondents10%

20%0%30%40%50%60%RiceandpastaCoffee&tea21%20%BottledwaterFruitandvegetables18%18%Dairyproducts(milk,yogurt,cheese,etc.)Meatandsausages14%14%FrozenfoodReady-mademealsBeer(onlyshowntorespondentsoflegaldrinkingage)BreadandbakeryproductsBreakfastcereal13%13%12%12%12%FishandseafoodSnacks&candy11%11%20Description:"Riceandpasta"and"Coffee&tea"arethetoptwoanswersamongFrenchconsumersinoursurveyonthesubjectof"Groceries&beveragespurchasedonlinebycategory".

ReadmoreNote(s):France;JanuarytoDecember2023;2022respondents;18-64yearsSource(s):ConsumerInsightsGroceries&beveragespurchasedonlinebycategoryinGermanyasofDecember2023Groceries&beveragespurchasedonlinebycategoryinGermany2023Shareofrespondents10%

20%0%30%40%50%Coffee&teaRiceandpastaSnacks&candy16%15%15%FruitandvegetablesSoftdrinks&juices13%13%Bottledwater12%12%11%BreadandbakeryproductsBeer(onlyshowntorespondentsoflegaldrinkingage)Dairyproducts(milk,yogurt,cheese,etc.)FrozenfoodMeatandsausagesReady-mademealsWine(onlyshowntorespondentsoflegaldrinkingage)11%11%11%11%11%21Description:"Coffee&tea"and"Riceandpasta"arethetoptwoanswersamongGermanconsumersinoursurveyonthesubjectof"Groceries&beveragespurchasedonlinebycategory".

ReadmoreNote(s):Germany;JanuarytoDecember2023;5984respondents;18-64yearsSource(s):ConsumerInsightsGroceries&beveragespurchasedonlinebycategoryinBrazilasofDecember2023Groceries&beveragespurchasedonlinebycategoryinBrazil2023Shareofrespondents10%

15%0%5%20%25%30%35%40%Ready-mademealsSnacks&candySoftdrinks&juices41%40%40%Beer(onlyshowntorespondentsoflegaldrinkingage)Bottledwater35%24%24%BreadandbakeryproductsFruitandvegetables22%22%22%22%RiceandpastaSpirits(onlyshowntorespondentsoflegaldrinkingage)Wine(onlyshowntorespondentsoflegaldrinkingage)Frozenfood19%Coffee&teaDairyproducts(milk,yogurt,cheese,etc.)16%16%22Description:"Ready-mademeals"and"Snacks&candy"arethetoptwoanswersamongBrazilianconsumersinoursurveyonthesubjectof"Groceries&beveragespurchasedonlinebycategory".

ReadmoreNote(s):Brazil;JanuarytoDecember2023;2030respondents;18-64yearsSource(s):ConsumerInsightsGroceries&beveragespurchasedonlinebycategoryinMexicoasofDecember2023Groceries&beveragespurchasedonlinebycategoryinMexico2023Shareofrespondents5%

10%0%15%20%25%30%Beer(onlyshowntorespondentsoflegaldrinkingage)Coffee&tea30%28%Softdrinks&juices24%RiceandpastaBottledwater23%22%FruitandvegetablesMeatandsausagesBreadandbakeryproductsBreakfastcereal20%19%18%18%18%Snacks&candyDairyproducts(milk,yogurt,cheese,etc.)Preparedingredientsandrecipes(mealkit)Spirits(onlyshowntorespondentsoflegaldrinkingage)17%15%14%23Description:"Beer(onlyshowntorespondentsoflegaldrinkingage)"and"Coffee&tea"arethetoptwoanswersamongMexicanconsumersinoursurveyonthesubjectof"Groceries&beveragespurchasedonlinebycategory".

ReadmoreNote(s):Mexico;JanuarytoDecember2023;2031respondents;18-64yearsSource(s):ConsumerInsightsCHAPTER

04PreferencesandaversionsMainreasonsdrivingimpulseonlinepurchasesofgroceryproductsintheUnitedStatesin2022TopreasonsforimpulsiveonlineshoppingofgroceryproductsintheU.S.2022Shareofrespondents15%0%5%10%20%25%30%35%34%40%PricewastoogoodtopassupTreatmyself34%LookedtoogoodtopassupHadbeenonmymindtogetoneWasveryeasytobuy29%23%20%25Description:InasurveyconductedinFebruary2022,approximately34percentofrespondentsintheUnitedStatessaidthattheyimpulsivelyboughtanitemonlinetotreatthemselves.Asforaroundafifthofrespondents,itwastheeaseofpurchasethatdrovetheirimpulsebuyingonline.ReadmoreNote(s):UnitedStates;February18to22,2022;1,005respondents;18yearsandolderSource(s):IpsosConsumerpreferenceforonlinevs.offlinegroceryshoppingintheUnitedKingdom(UK)in2022ReasonstopreferonlineorofflinegroceryshoppingintheUK2022OfflineslightlybetterOfflinemuchbetterNodifferenceOnlineslightlybetter16.4%Onlinemuchbetter19.9%100%90%80%70%60%50%40%30%20%10%0%16.6%20.6%23.7%23.1%24.7%21.8%17.4%18.8%23.2%24.5%27.4%41.9%38.7%18.1%27.8%18.4%28.5%18%39.3%27.3%8.2%18.3%10.8%3.4%Qualityoffood6.8%5.9%6%4.5%OverallshoppingexperienceFoodselectionFoodavailabilityValueformoneyCustomerservice26Description:Accordingtoastudyconductedin2022,UKconsumerssawnodifferenceinthevalueformoneywhenshoppingforgroceriesonlineversusin-store.Whenitcametofoodselection,consumerspreferredonlinegroceryshopping,with23.7percentofrespondentsreportingthatonlinewasmuchbetter.Incomparison,theoverallshoppingexperienceofin-storegroceryshoppingwasmorepopularthanovertheinternet,with27.3percentofrespondentsreportingthatofflinegroceryshopping[...]

ReadmoreNote(s):UnitedKingdom;MarchtoJune2022;2,500respondents;16-65yearsSource(s):Appinio&SprykerNegativeexperiencesofonlinegroceryshoppingintheUnitedKingdom(UK)in2022NegativeexperienceswhenbuyinggroceriesonlineintheUK2022Shareofrespondents0%5%10%15%20%25%30%35%40%45%42.5%ToomanysubstituteditemsIcouldn'tfindamatchingdeliveryslotGroceriesdidnotarrivefreshenoughDeliverychargewastoohigh33.7%30.8%28.6%MinimumordervaluewastoohighDeliverydidnotarriveontime19.9%19.9%Ihaven'thadanynegativeexperiences13.7%27Description:Accordingtoa2022survey,themostcommonnegativeexperienceamongonlinegroceryshoppersintheUnitedKingdomwasthatthereweretoomanysubstituteditems,with42.5percentofrespondentsreportingsuch.Inaddition,overathird(33.7percent)ofUKe-groceryshoppers'mainproblemwithonlinegroceryshoppingwasnotbeingabletofindasuitabledeliveryslot.ReadmoreNote(s):UnitedKingdom;MarchtoJune2022;1,521respondents;16-65yearsSource(s):Appinio&SprykerMostimportantcriteriaforconsumerswhenshoppinggroceriesonlineinIndiaasofFebruary2022MostimportantcriteriaforshoppinggroceriesonlineinIndia2022Shareofrespondents0%

5%10%15%20%25%30%28%SelectionandavailabilityprimaryanddeliverytimeandvaluesecondarySelectionandavailabilityfocus21%21%ValuefocusValueisprimaryandselectionoravailabilityanddeliverytimesecondary16%FastdeliveryfocusCan'tsay8%6%28Description:AsurveyconductedononlinegroceryshoppinginIndiainFebruary2022foundthat28percentofrespondentsstatedthattheirmostimportantcriteriaforonlinegroceryshoppingwasselectionandavailabilityastheprimarycriteriaanddeliverytimeandvalueasthesecondarycriteria.Incomparison,eightpercentchosefastdeliveryfocuswhenbuyinggroceriesonline.ReadmoreNote(s):India;asofFebruary18,2022;9,397respondents;across272districtsofIndiaSource(s):LocalCirclesLeadingreasonsfornotusingonlinegroceryshoppingservicesinSouthKoreaasofJuly2022LeadingreasonsfornotusingonlinegroceryshoppingSouthKorea2022Shareofrespondents10%0%5%15%20%25%30%NotrustinqualityDifficulttoacquireproductinformationDifficultreturningprocess27%14.8%13%Cannotwaitforshipment10%Concernaboutproductdamageduringdelivery4.7%29/statistics/1069861/south-korea-leading-reasons-for-not-purchasing-groceries-onlineAccordingtoasurveyconductedinSouthKoreain2022,around27percentofhouseholdsthatdidnotuseonlinegroceryshoppingservicesstatedtonottrustthequalityofthegroceriessoldonline.Thiswasthesameshareasinthepreviousyear.

ReadmoreNote(s):SouthKorea;May13toJuly29,2022;1,587households;13-74years;householdsthatdonotbuygroceriesonlineSource(s):Embrain;KREIMainreasonsconsumerspurchasegroceriesonlineinItalyin2023MainpurchasedriversofonlinegroceryshoppinginItaly2023Shareofrespondents0%5%10%15%20%25%30%35%40%45%HomedeliveryTimesaving41%40%Easierpre-purchaseexperience(productsearchandcomparison)DiscountseasiertobefoundIn-storepickup21%18%12%11%LackofphysicalstorenearbyDislikeforin-storeshoppingEasierpayment9%7%Establishedhabit5%30Description:HomedeliveryremainsthemainreasontopurchasegroceriesonlineinItaly,asurveyfrom2023showed.Orderingandpayinginjustafewclicksisalsotime-convenientaccordingtofourintenItalianbuyers,whiletheonlineshoppingexperienceissimplyeasierformany.Inthepre-purchasephase,21percentofrespondentsvaluedtheuser-friendlyproductoverviewdisplayedonline,whileanothersevenpercentofItalianshopperslikedtheseamlesspaymentprocess.

ReadmoreNote(s):Italy;January2023;1,992shoppers*;18yearsandolder;*Shoppersbuyinggroceriesbothonlineandoffline.Forthepurposeofthisstatistic,othernon-specifiedpurchasereasonswereleftout.

ReadmoreSource(s):YouGovItalyMainreasonsconsumersdonotpurchasegroceriesonlineinItalyin2023MainreasonsconsumersdonotpurchasegroceriesonlineinItaly2023Shareofrespondents0%10%20%30%40%38%50%60%IprefertoseeproductsbeforebuyingIliketogotothesupermarket52%IamusedtobuyingthistypeofproductsatthesupermarketIusuallygotooneormorelocalsupermarketsIamafraidofreceivingtheproductsdamagedorperishedShippingfeesaretoohigh37%29%18%15%15%IamafraidofreceivingdifferentproductsfromtheonesIorderedOnlineshoppingismoreexpensive13%12%Deliverycannotbearranged(Incompatibletimeslots)Deliverytakestoolong7%7%ProductssoldonlinehavepoororuncleardescriptionsThereistoomuchchoiceofproductsonline4%31Description:OverhalfofItalianconsumerswanttoseeandtouchgroceryproductsbeforepurchasingthem.Itisthemainbarriertoonlinegroceryshopping,accordingtoa2023survey.Nearly40percentofshoppersstatedtheysimplyprefertheshoppingexperienceatthesupermarketovere-commercewebsites,while37percentofrespondentsacknowledgedin-storegroceryshoppingasanestablishedhabit.

ReadmoreNote(s):Italy;January2023;1,992shoppers*;18yearsandolder;*Shoppersbuyinggroceriesoffline.ReadmoreSource(s):YouGovItalyLeadingreasonstobuyfoodandbeveragesonlineinMexicoin2022MainreasonstobuyfoodandbeveragesonlineinMexicoin2022Shareofrespondents0%10%20%30%40%50%60%HomedeliverySavetimeandtriptothestoreAvoidcrowdsinphysicalstoreCanbuyatanytimeofthedayEasierandfasterdelivery55%52%45%44%44%32Description:Whenaskedabouttheirreasonsforbuyingfoodandbeveragesonline,morethanhalf(55percent)ofMexicanssaidtheirleadingmotivationwastoreceivetheirordersathome.Inaddition,52percenthighlightedthatitsavedthemtimeandcommutingtothephysicalstore,while45percentresortedtoe-commercetoavoidcrowdsatthegrocerystore.ReadmoreNote(s):April2022;299respondents;18yearsandolder;in-storeandonlinefoodandbeverageshoppersSource(s):AsociaciónMexicanadeVentaOnline;OfferwiseCHAPTER

05FoodinflationMainissuesimpactingconsumers'onlineshoppingexperienceworldwidein2023Leadingconcernsforglobalconsumerswhileshoppingonline2023Shareofrespondents10%

20%0%30%40%50%60%70%Risingpricesforhouseholdgoods59%UnabletopurchaseaproductduetoitbeingoutofstockAproducttakinglongertobedeliveredthananticipated24%24%34Description:Inflationwastheleadingissueplaguingtheonlineshoppingexperienceofglobalconsumersin2023.NearlysixtypercentofconsumerssurveyedworldwideinFebruarythatyearreportedrisingpricesforhouseholdgoodswastheissuehavingthegreatestimpactonthemwhileshoppingonline.Inaddition,nearlyaquarterreportedbeingunabletopurchaseaproductduetoitbeingoutofstock.ReadmoreNote(s):Worldwide;February2023;9,180respondents;18yearsandolder;haveshoppedonlineatleastonceinthepreviousyearSource(s):PwCShareofonlineshoppersaffectedbyrisinggrocerypricesasofJune2022,bycountryOnlineshoppersaffectedbyrisinggrocerypricesasofJune2022,bycountryShareofrespondents30%

40%0%10%20%50%60%70%80%BrazilSouthKoreaJapanSouthAfricaUnitedStatesEgypt67%64%62%62%60%60%60%MalaysiaCanada59%Qatar59%59%VietnamGermanySpain58%57%57%Singapore35Description:AccordingtoaJune2022globalsurvey,moste-shoppersreportedrisingpricesforgroceriesbeinganissuewhileonlineshopping.Nearly70percentofshoppersinBrazilstatedthatincreasedfoodpricesinfluencedtheirshoppingbehavior,whileSouthKoreahadthesecond-highestnumberofrespondentsreportingtheissue,at64percent.ReadmoreNote(s):Worldwide;June2022;9,069respondents;haveshoppedonlineatleastonceinthepreviousyearSource(s):PwCY-o-ymonthlypercentagechangeofonlinegrocerypricesintheUnitedStatesfromJanuary2017toFebruary2024PercentagechangeofonlinegrocerypricesintheUnitedStates2017-202416%14%12%10%8%6%4%2%0%-2%-4%36Description:IntheUnitedStates,onlinegrocerypriceshitafive-yearpeakinSeptember2022,whentheyregistereda14.3percentyear-over-yearincrease.Inthecountry,thepricesofgroceryproductsavailableonlinehasincreasedcontinuously,onlyloweringto2.68percentasofFebruary2024,markinganunprecedentedperiodofinflation.ReadmoreNote(s):UnitedStates;