2018年茶吧機(jī)專題報(bào)告

茶吧機(jī)種類多樣，立式茶吧飲水機(jī)最常見(jiàn)溫控方式溫控方式凈化型：機(jī)器本身帶凈水功能，一般外觀外觀立式茶吧飲水機(jī)融合四大創(chuàng)新功能，滿足多種飲水需求雙壺設(shè)計(jì)304不銹鋼壺+高硼硅玻璃養(yǎng)生壺，雙壺智能恒溫自動(dòng)上水立式茶吧飲水機(jī)基本構(gòu)造加厚金屬側(cè)板水桶放置柜水桶底盤旋轉(zhuǎn)式水龍頭加厚金屬側(cè)板水桶放置柜水桶底盤旋轉(zhuǎn)式水龍頭茶吧機(jī)市場(chǎng)監(jiān)測(cè)規(guī)模線下零售量10.1萬(wàn)臺(tái)零售額5865萬(wàn)元線上2018.W30-W47茶吧機(jī)市場(chǎng)監(jiān)測(cè)規(guī)模線下零售量10.1萬(wàn)臺(tái)零售額5865萬(wàn)元線上零售量零售量零售額零售額2181萬(wàn)元數(shù)據(jù)來(lái)源：中怡康線下周度零售監(jiān)測(cè)/線上周度零售監(jiān)測(cè)線上競(jìng)爭(zhēng)激烈，線下雙寡頭競(jìng)爭(zhēng)2018.W30-W47茶吧機(jī)市場(chǎng)主要品牌零售額份額線上4%27.海爾4%27.22.7%美菱22.7%21.3%美的21.3%16.8%奧克斯16.8%11.6%沁園11.6%浪木0.1%浪木0%5%10%15%20%25%30%安吉爾美的沁園雷諦海爾浪木48.2%48.2%43.9%3.2%2.0%0.8%0.6%0%10%20%30%40%50%60%數(shù)據(jù)來(lái)源：中怡康線下周度零售監(jiān)測(cè)/線上周度零售監(jiān)測(cè)線上600元以下占比近7成，線下1000-1500元占比近5成2018.W30-W47茶吧機(jī)市場(chǎng)分價(jià)格段零售量份額1000+1000+1000-800-600-400-4.7%11.9%15.0%28.5%39.9%0%10%20%30%40%50%2500+2500-2000-1500-1000-500-49.0%2.1%49.0%2.1%6.8%17.4%22.4%2.2%0%10%20%30%40%50%60%數(shù)據(jù)來(lái)源：中怡康線下周度零售監(jiān)測(cè)/線上周度零售監(jiān)測(cè)線下均價(jià)是線上均價(jià)的2倍多2018.W30-W47茶吧機(jī)市場(chǎng)主要品牌均價(jià)120096789210008928005815203925815203924174184002000TOTAL海爾美菱美的奧克斯沁園浪木250025002000150091210005000TOTAL安吉爾美的沁園雷諦海爾浪木918937數(shù)據(jù)來(lái)源：中怡康線下周度零售監(jiān)測(cè)/線上周度零售監(jiān)測(cè)2018.W30-W47茶吧機(jī)線上暢銷機(jī)型均價(jià)（元）456789YCB-0.75D（冷熱）數(shù)據(jù)來(lái)源：中怡康線上周度零售監(jiān)測(cè)美的YR1625S-X美的YR1625S-X美的YR1706S-X均價(jià)（元）45CB2704LKD-GD6789YD1625S-XCB-22AD1CB2703LKD-GDYD1626S