豐收節(jié)親子稻田地產(chǎn)生活節(jié)-游園會(huì)-運(yùn)動(dòng)會(huì)活動(dòng)策劃方案

豐收派對(duì)FENGSHOUPAIDUI豐收中的稻田就是秋天最好的文案01AUTUMNISSUE01PAGE001e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40豐收稻谷黃，豐收忙e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40PARTONE活動(dòng)概述PARTTWO活動(dòng)宣傳PARTTHREE活動(dòng)亮點(diǎn)PARTFOUR活動(dòng)細(xì)節(jié)01020403PARTONE活動(dòng)概述/又是一年豐收時(shí)/e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40在春生、夏長(zhǎng)、秋收、冬藏中，秋收無(wú)疑是最高潮，是所有期待的指向，也是最盛大的節(jié)日。中國(guó)人對(duì)“豐收”的感情是刻在基因里的，這個(gè)帶著被陽(yáng)光烘熱的香氣的詞，不僅意味著物質(zhì)的充裕，更意味著無(wú)可替代的安全感。e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40活動(dòng)背景活動(dòng)概述活動(dòng)主題：豐收派對(duì)活動(dòng)時(shí)間：9月-10月活動(dòng)地點(diǎn)：待定活動(dòng)人員：報(bào)名客戶、邀約媒體、新老業(yè)主等HUODONGGAISHU豐收，是最動(dòng)人的色彩！e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40活動(dòng)目的HUODONGMUDIe7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40借助秋季豐收主題活動(dòng)，持續(xù)在市場(chǎng)發(fā)聲，吸引目標(biāo)客群，聚集人氣。為項(xiàng)目宣傳行成良好的輿論效應(yīng)。通過(guò)一系列新穎有趣的活動(dòng)，宣傳品牌的知名度和美譽(yù)度，打造項(xiàng)目獨(dú)特的文化，提升品牌的內(nèi)在價(jià)值，從而促進(jìn)銷售量。感恩回饋客戶，傳達(dá)品牌的延續(xù)性和內(nèi)涵性，為后續(xù)新項(xiàng)目的開展積蓄儲(chǔ)能。PARTTWO活動(dòng)宣傳/又是一年豐收時(shí)/e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40HUODONGPUPAI宣傳鋪排e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40第一階段：預(yù)熱邀約微信、微博、小紅書等媒體平臺(tái)推送活動(dòng)軟文、主題海報(bào)、H5邀請(qǐng)函等第二階段：活動(dòng)進(jìn)行攝影/攝像現(xiàn)場(chǎng)抓拍美好瞬間，記錄溫馨時(shí)刻，線上同步照片直播第三階段：活動(dòng)后宣后期媒體平臺(tái)輸出活動(dòng)回顧軟文、照片、視頻等活動(dòng)正式開始前一周，正式推送海報(bào),溫馨提醒客戶安排時(shí)間前來(lái)參與e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40活動(dòng)宣傳/主題海報(bào)/活動(dòng)前3天，推送H5邀請(qǐng)函，告知來(lái)賓活動(dòng)前往地點(diǎn)和具體時(shí)間的同時(shí)，使其更有參與感和歸屬感，同時(shí)更加具有傳播性。e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40活動(dòng)宣傳/H5電子邀請(qǐng)函/活動(dòng)進(jìn)行時(shí)，攝影師同步上傳實(shí)時(shí)照片，讓來(lái)賓在活動(dòng)過(guò)程中，能夠隨時(shí)在朋友圈轉(zhuǎn)發(fā)活動(dòng)照片，擴(kuò)大活動(dòng)影響力。e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40活動(dòng)宣傳/照片直播/活動(dòng)亮點(diǎn)/又是一年豐收時(shí)/e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40PARTTHREE活動(dòng)亮點(diǎn)HUODONGLIaNGDIANe7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40#01探秋之樂(lè)豐收趣味運(yùn)動(dòng)會(huì)#02探秋之實(shí)焋糕手作土窯面包#02探秋之味豐收長(zhǎng)桌宴e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEFA580E17E0662CFEDAA8B523805C8502F8097F2A1B850D425FF7195227813744A53FD6CF2B2B57D748A7B5042ABFF2AC338AA28342723E5B96AEA94EED6DE12D7C9D1D2A095B283E探秋之樂(lè)TANQIUZHILEe7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40探秋之樂(lè)/豐收趣味運(yùn)動(dòng)會(huì)/淘氣的板栗甩板栗比賽，背上裝滿栗子的竹簍，使勁蹦跳把板栗抖出來(lái)。板栗呀,請(qǐng)你快點(diǎn)出來(lái)~e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40探秋之樂(lè)/豐收趣味運(yùn)動(dòng)會(huì)/就要“玉”見(jiàn)你剝玉米比賽，固定數(shù)量的玉米，看看誰(shuí)能最快最完整的把玉米粒剝完！e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40探秋之樂(lè)/豐收趣味運(yùn)動(dòng)會(huì)/快到圈里來(lái)套圈游戲,將秋季應(yīng)季的瓜果蔬菜作為套圈目標(biāo)，一個(gè)也不想放過(guò)呢~e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40探秋之樂(lè)/豐收趣味運(yùn)動(dòng)會(huì)/力量的較量拔河比賽，干農(nóng)活力量一定少不了，擼起袖子加油拔，大家加油~e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEFA580E17E0662CFEDAA8B523805C8502F8097F2A1B850D425FF7195227813744A53FD6CF2B2B57D748A7B5042ABFF2AC338AA28342723E5B96AEA94EED6DE12D7C9D1D2A095B283E探秋之實(shí)TANQIUZHISHI“春種一粒粟，秋收萬(wàn)顆子”，焋糕的制作過(guò)程，就像經(jīng)過(guò)一番勞作之后豐收的滋味。它濃縮著無(wú)數(shù)人的工藝智慧、稻作文化與飲食習(xí)俗。（焋糕由糯米粉和粳米粉按一定比例混合，一般要經(jīng)過(guò)淘米浸泡、磨粉溲粉、制陷裝模、焋打熏蒸等過(guò)程）e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40探秋之實(shí)/焋糕手作/選用上等優(yōu)質(zhì)的面粉，使用果木烤制而成，絕對(duì)和家中電烤箱做出來(lái)的味道不一樣。我們一起揉制面團(tuán)、發(fā)酵、入窖、烤制、出窖。每一環(huán)節(jié)精心的勞動(dòng)換來(lái)的是飄香滿溢的面包~（每位參與者可獲得自制面包一個(gè)）e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40探秋之實(shí)/土窯面包/e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEFA580E17E0662CFEDAA8B523805C8502F8097F2A1B850D425FF7195227813744A53FD6CF2B2B57D748A7B5042ABFF2AC338AA28342723E5B96AEA94EED6DE12D7C9D1D2A095B283E探秋之味TANQIUZHIWEI活動(dòng)尾聲，一桌充滿秋日特色的豐收宴也即將開始，燭光與鮮花為這場(chǎng)歡聚增添不少浪漫色彩，新鮮的時(shí)令菜色作為主角最征服食客~e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40探秋之味/豐收長(zhǎng)桌宴/活動(dòng)細(xì)節(jié)/又是一年豐收時(shí)/e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40PARTFOURe7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40布置參考/活動(dòng)簽到區(qū)/用麥穗裝飾簽到墻e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40布置參考/蔬果堆頭/放置應(yīng)季瓜果蔬菜烘托豐收氛圍。e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40布置參考/活動(dòng)留影墻&活動(dòng)指示牌/利用稻草垛、麥穗、蘆葦?shù)仍?。e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40布置參考/氛圍堆頭&立體字/e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40布置參考/餐桌布置/以豐收黃為主基調(diào)進(jìn)行餐桌布置。e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40布置參考/其他布置/活動(dòng)流程HUODONGLIUCHENe7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40時(shí)間內(nèi)容14:00--14:30簽到、留影互動(dòng)14:30--14:40主持人開場(chǎng)&領(lǐng)導(dǎo)致辭14:40--16:20豐收趣味運(yùn)動(dòng)會(huì)16:20--17:10焋糕手作&土窯面包17:10--17:30自由活動(dòng)時(shí)間17:30--19:30豐收長(zhǎng)桌宴19:30--20:00集體合照，活動(dòng)淡出活動(dòng)禮品HUODONGLIPINe7d195