豐收節(jié)親子稻田地產(chǎn)生活節(jié)-游園會-運動會活動策劃方案

豐收派對FENGSHOUPAIDUI豐收中的稻田就是秋天最好的文案01AUTUMNISSUE01PAGE001e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40豐收稻谷黃，豐收忙e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40PARTONE活動概述PARTTWO活動宣傳PARTTHREE活動亮點PARTFOUR活動細(xì)節(jié)01020403PARTONE活動概述/又是一年豐收時/e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40在春生、夏長、秋收、冬藏中，秋收無疑是最高潮，是所有期待的指向，也是最盛大的節(jié)日。中國人對“豐收”的感情是刻在基因里的，這個帶著被陽光烘熱的香氣的詞，不僅意味著物質(zhì)的充裕，更意味著無可替代的安全感。e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40活動背景活動概述活動主題：豐收派對活動時間：9月-10月活動地點：待定活動人員：報名客戶、邀約媒體、新老業(yè)主等HUODONGGAISHU豐收，是最動人的色彩！e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40活動目的HUODONGMUDIe7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40借助秋季豐收主題活動，持續(xù)在市場發(fā)聲，吸引目標(biāo)客群，聚集人氣。為項目宣傳行成良好的輿論效應(yīng)。通過一系列新穎有趣的活動，宣傳品牌的知名度和美譽度，打造項目獨特的文化，提升品牌的內(nèi)在價值，從而促進銷售量。感恩回饋客戶，傳達品牌的延續(xù)性和內(nèi)涵性，為后續(xù)新項目的開展積蓄儲能。PARTTWO活動宣傳/又是一年豐收時/e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40HUODONGPUPAI宣傳鋪排e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40第一階段：預(yù)熱邀約微信、微博、小紅書等媒體平臺推送活動軟文、主題海報、H5邀請函等第二階段：活動進行攝影/攝像現(xiàn)場抓拍美好瞬間，記錄溫馨時刻，線上同步照片直播第三階段：活動后宣后期媒體平臺輸出活動回顧軟文、照片、視頻等活動正式開始前一周，正式推送海報,溫馨提醒客戶安排時間前來參與e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40活動宣傳/主題海報/活動前3天，推送H5邀請函，告知來賓活動前往地點和具體時間的同時，使其更有參與感和歸屬感，同時更加具有傳播性。e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40活動宣傳/H5電子邀請函/活動進行時，攝影師同步上傳實時照片，讓來賓在活動過程中，能夠隨時在朋友圈轉(zhuǎn)發(fā)活動照片，擴大活動影響力。e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40活動宣傳/照片直播/活動亮點/又是一年豐收時/e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40PARTTHREE活動亮點HUODONGLIaNGDIANe7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40#01探秋之樂豐收趣味運動會#02探秋之實焋糕手作土窯面包#02探秋之味豐收長桌宴e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEFA580E17E0662CFEDAA8B523805C8502F8097F2A1B850D425FF7195227813744A53FD6CF2B2B57D748A7B5042ABFF2AC338AA28342723E5B96AEA94EED6DE12D7C9D1D2A095B283E探秋之樂TANQIUZHILEe7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40探秋之樂/豐收趣味運動會/淘氣的板栗甩板栗比賽，背上裝滿栗子的竹簍，使勁蹦跳把板栗抖出來。板栗呀,請你快點出來~e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40探秋之樂/豐收趣味運動會/就要“玉”見你剝玉米比賽，固定數(shù)量的玉米，看看誰能最快最完整的把玉米粒剝完！e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40探秋之樂/豐收趣味運動會/快到圈里來套圈游戲,將秋季應(yīng)季的瓜果蔬菜作為套圈目標(biāo)，一個也不想放過呢~e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40探秋之樂/豐收趣味運動會/力量的較量拔河比賽，干農(nóng)活力量一定少不了，擼起袖子加油拔，大家加油~e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEFA580E17E0662CFEDAA8B523805C8502F8097F2A1B850D425FF7195227813744A53FD6CF2B2B57D748A7B5042ABFF2AC338AA28342723E5B96AEA94EED6DE12D7C9D1D2A095B283E探秋之實TANQIUZHISHI“春種一粒粟，秋收萬顆子”，焋糕的制作過程，就像經(jīng)過一番勞作之后豐收的滋味。它濃縮著無數(shù)人的工藝智慧、稻作文化與飲食習(xí)俗。（焋糕由糯米粉和粳米粉按一定比例混合，一般要經(jīng)過淘米浸泡、磨粉溲粉、制陷裝模、焋打熏蒸等過程）e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40探秋之實/焋糕手作/選用上等優(yōu)質(zhì)的面粉，使用果木烤制而成，絕對和家中電烤箱做出來的味道不一樣。我們一起揉制面團、發(fā)酵、入窖、烤制、出窖。每一環(huán)節(jié)精心的勞動換來的是飄香滿溢的面包~（每位參與者可獲得自制面包一個）e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40探秋之實/土窯面包/e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCEFA580E17E0662CFEDAA8B523805C8502F8097F2A1B850D425FF7195227813744A53FD6CF2B2B57D748A7B5042ABFF2AC338AA28342723E5B96AEA94EED6DE12D7C9D1D2A095B283E探秋之味TANQIUZHIWEI活動尾聲，一桌充滿秋日特色的豐收宴也即將開始，燭光與鮮花為這場歡聚增添不少浪漫色彩，新鮮的時令菜色作為主角最征服食客~e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40探秋之味/豐收長桌宴/活動細(xì)節(jié)/又是一年豐收時/e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40PARTFOURe7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40布置參考/活動簽到區(qū)/用麥穗裝飾簽到墻e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40布置參考/蔬果堆頭/放置應(yīng)季瓜果蔬菜烘托豐收氛圍。e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40布置參考/活動留影墻&活動指示牌/利用稻草垛、麥穗、蘆葦?shù)仍?。e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40布置參考/氛圍堆頭&立體字/e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40布置參考/餐桌布置/以豐收黃為主基調(diào)進行餐桌布置。e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40布置參考/其他布置/活動流程HUODONGLIUCHENe7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE28B042FC305E5DCBF042ED8DECB0C643B986DEDB43585EA036ABD5FA621370838A89CE9E3131780F82B8406AB46B81B4642B6F53EF1F1A40時間內(nèi)容14:00--14:30簽到、留影互動14:30--14:40主持人開場&領(lǐng)導(dǎo)致辭14:40--16:20豐收趣味運動會16:20--17:10焋糕手作&土窯面包17:10--17:30自由活動時間17:30--19:30豐收長桌宴19:30--20:00集體合照，活動淡出活動禮品HUODONGLIPINe7d195