房地產(chǎn)項目前期策劃報告

1、opened totraffic,Liu Zha ng, QingLANhigh-speed x-CountyseBuilding i ndustry ope ns up ne wworl d ofentre preneurialstr uggleto build at economic,graspi ngdevel opme nt project ist o hold" philosophy,t oextraordi ore on the dialecti caeconomy andrapid economicdevelopme nt.Focusmild at hree pr ov

2、incesofregi onal central cities -in the Communistx countie s the six ple naryse ssion member sand comrades:t oday,Iwas commissioned by the Countyparty Committee Standi ngCommittee,reports to the ordi nary efforts to pr omoting thec onstr uctionofkeypr oject s. Pl ot 108 key pr oje ctsfortheyear,with

3、 atotalinvestment of29.3billionyua n, iron plate, J osh stone ceme ntwaste heat powerge neration and 13 proje ct._ L I J一 一 I 一一一_l ._ I 一 1I . I|_ 一 一 .-. 一 一 一 .一一. L .1.I. .L - .1 .1ctioncomcalrelationship betwee ndevel opme ntand environmentalpleted by t heend ofAug ust. Urban a nd ruralprotecti

4、 on,energy savi ngand emission re ductionprojectsplayan im portant role. V igorously developing agrije GeneralAssembl y.Considerati cts compl eted,worship of 1.2 milli onagriculturalcleari ng along theRiverPron ofallmembers a ndalter nates,a nd comrade s attendion tons ofpellets, Hua Yu 80,000 setso

5、fgrandparentchickeI-.I. - I , , J -omenade beginstotake sha pe.Key t ourism proje ctsisngadvi ce.A ,andthi nfarming,47 pctsis g oing well ,Wndthis year y ilaiofw ork recalle dthisyearyilai, i n muni cipa lofrightledXia, Countysolidarity led Count proje cts under construction,completedinvestment of3.

6、95billionyua n, annua lpla n of69.3 %.Thefi- - - -d -I . ->>-,WAPala ce areawa s named"top tenmostinfluentialculturalrelics inHebeiprovi ncelandsca pe".Develdevelopmentviewsforgui de,to g oodactivitie sformainli ne,accor dingt o"a cityfour modernizati producti s expe cted to rea

7、 che d8.5 billi on yuan,a nd totalr evenue of943 millionsthree more" of developmentt houg ht,concentrated poly for ce,w orkhar d,political , andeconomic,a onYuan.(B) str ucturala djustment achieved remarkableresults.A ctivelytransformingt he pattern ofeconomiceedend culture,andsocial and party

8、of constructi on arema deha s ne wprogre ss, Countyrenderingoutwind fresh are, a nd career prosperity, and socialsettled,a nd people mindint o of good sit uation.(A) facilitating thec devel opme nt,industrial ecolog y,and agriculturalmodernization and industriali zation ofservices.Hig hx-County &

9、;#8226; T in iron circulare conomydem onstration are a, andfurt her expa nd e conomic devel opme-.一一. .II L I . 1- .-一- - 1.1 . IL II .1 一 .- II . II -.11-. 一 . . L一.一 一 一. - I - 一d thea nnualT sk 7monthsi n adva nce. Generalbig buildingjia ngjun roa d,bri dgeand hig hway bri dges,thegreenheartofthe

10、 cityand other urban construction proje cts,and focusonbuildingnecoe nt zonewcountrysi dea nd newhousing modelvillagehe "scratch ark,s, ur ban a nd r uralareasimprprcojirecucltairsove. Hig hwaysteadilyin the pilotcounties,tobui ldpe ace neighborhood office s approved,"change",urbanand

11、 ruralcommot projects such as integrated managementofurban andruralsanitation in order.(D) maintainnesses andcreate agoodenvironment for developme nt.3,flexibl e investment,e nhancethe industr y.Constr uction ofindustrialpark s,justsetupa platformforthedevelopmentofonly attract morebasis oftheCounty

12、'sindustrialpa ckaged bundles,overallpublicityapromotion.Initiativegong,pl ease comei nand carryoutall-round,multi-lev eland wide-rangeofinvestmentactivities.T he ow nship industrialprojects,inchain andthe i ntegrationoffactorsof producti on, not onlyeffortsto introduce a num berofscientific and

13、 te chnological content and highaddedval ue,growth andstrong drivi ng force oflarge proje ctsa nd largee nterpri ses,butalso oondomestic-fundedenterpri sesa nd in accor dancewith tt hedirectionof industrialdevelopme ntofsmallproje cts a nd city backinto ruralenterprises, inand highe nergy consumptih

14、igh emission enterpriproje ct,tointroduce organizati on int o rewards.4, preferentialpol icies, andse curity industriendot herde partments, "oneservice",the simplifie房地產(chǎn)項目前期策劃報告模板and medi um projects, proje ctman, smallprojectover In the manag ementofEIAina ccorda ncew ith thewhelmi ng.Mee

15、ttheareaofthes. Interms ofprojectexamination andapproval,-stoprece ption, one-stopBuilding i ndustry ope ns up ne wworl d ofentre preneurialstr uggleto build at hree pr ovincesofregi onal central cities-i n the Communistx countie s the six ple naryse ssion member sand comrades:t oday,Iwas commission

16、ed by the Countyparty Committee Standi ngCommittee,reports to theGeneralAssembly.Consideration ofallmembers a ndalter nates,a nd comrade s attendi ngadvi ce.A ,andthis year y ilaiofw ork recalle dthisyearyilai, i n muni cipa lofrightledXia, Countysolidarity led Countypeople, to science developmentvi

17、ewsforgui de,to g oodactivitie sformainli ne,accor dingt o"a cityfour modernizati onsthree more" of developmentt houg ht,concentrated poly for ce,w orkhar d,political , andeconomic,a nd culture,andsocial and party of constructi on arema deha s ne wprogre ss, Countyrenderingoutwind fresh ar

18、e, a nd career prosperity, and socialsettled,a nd people mindint o of good sit uation.（A） facilitating theconstructionof theproje ct.Firmly esta blishthe "scratch proje ct iseconomic,graspi ngdevel opme nt project ist o hold" philosophy,t oextraordi nary efforts to pr omoting theconstr uct

19、io n ofkeypr oject s. Pl ot 108 key pr oje ctsfortheyear,with atotalinvestment of29.3billionyua n, iron plate, J osh stone ceme ntwaste heat powerge neration and 13 proje cts compl eted,worship of 1.2 milli on tons ofpellets, Hua Yu 80,000sets ofgrandparentchickenfarming,47proje cts under constructi

20、on,completedinvestment of3.95billionyua n, annua lpla n of69.3%.The first halfofthe County's grossdomesticproducti s expe cted to rea che d8.5 billi on yuan,a nd totalr evenue of943 milli onYuan.（B） str ucturala djustment achieved remarkableresults.A ctivelytransformingt he pattern ofeconomi c d

21、evel opme nt,industrial ecolog y,and agriculturalmodernization and industriali zation ofservices.Hig hx-County • T in iron circulare conomydem onstratio n are a, andfurt her expa nd e conomic devel opme nt zoneJingDia n recy cle economyecologyindustryPark,Park,circulareconomy andrapi d eco

22、nomicdeve lopme nt.Focusm ore on the dialecti calrelationship betwee ndevel opme ntand environmentalprotection,energy savi ngand emissi on re ductionprojects playan im portant r ole. V igorously developing agriculture,ecologicalagriculture, agr iculture,modernagri culturalcleari ng along theRiverPr

23、omenade begi nstotake sha pe.Key t ourism proje ctsis g oing well ,WAPala ce areawa s named"top tenmostinfluentialculturalreli cs inHebeiprovi ncelandsca pe".Devel op new service s, andservi ceswit h newdevel opme nts.（C） urban -rural integrationprocess.Promoting "three -yeardifferenc

24、e" campaign,battle oftwo large dem olition completed 32days of530,000squaremeters,exceede d thea nnualT sk 7monthsi n adva nce. Generalbig buil dingjia ngjun roa d,bri dgeand hig hway bri dges,thegreen heartofthe cityand other urba n constructi on proje cts,and focusonbuildi ngne wcountrysi dea

25、 nd newhousing modelvillage s, ur ban a nd r uralareasimpr ove. Hig hwayPart I第一部分市場調(diào)研一、城市發(fā)展PEST分析1. 城市發(fā)展政治環(huán)境（P）（ 1）國家或城市發(fā)展宏觀政策；（ 2）城市規(guī)劃發(fā)展趨向分析。2. 城市發(fā)展經(jīng)濟環(huán)境（E）（ 1）城市建設(shè)狀況；（ 2）城市產(chǎn)業(yè)發(fā)展；（ 3）城市經(jīng)濟實力（人均GDP） ；（ 4）城市消費實力（恩格爾系數(shù)）；（ 5）城市精神價值。3. 城市發(fā)展社會環(huán)境（S）（ 1）城市人口及結(jié)構(gòu)；（ 2）城市化水平；（ 3）基尼系數(shù)；（ 4）人均居住面積。4. 城市發(fā)展技術(shù)環(huán)境（T）（ 1

26、）城市智力及研發(fā)水平；（ 2）新技術(shù)產(chǎn)品產(chǎn)值所占比重；（ 3）社會勞動生產(chǎn)率；（ 4）科技進步貢獻率。二、城市發(fā)展房地產(chǎn)市場總體環(huán)境調(diào)研1. 城市房地產(chǎn)市場總體特征（1）城市總體房地產(chǎn)市場近期歷史發(fā)展軌跡分析；（2）城市房地產(chǎn)市場供求關(guān)系和結(jié)構(gòu)分析；（3）城市房地產(chǎn)區(qū)域特征分析；（4）城市房地產(chǎn)營銷特征分析。2. 城市房地產(chǎn)發(fā)展市場主體特征（1）城市房地產(chǎn)開發(fā)主體特征；（2）城市房地產(chǎn)產(chǎn)品特征；（3）城市房地產(chǎn)服務(wù)主體特征；（4）城市房地產(chǎn)消費主體特征。3. 城市房地產(chǎn)發(fā)展預(yù)測（ 1）宏觀政策對房地產(chǎn)市場的影響；（ 2）城市投資環(huán)境發(fā)展分析；（ 3）城市房地產(chǎn)投資趨向分析；（ 4）城市房地產(chǎn)發(fā)

27、展趨勢分析。三、區(qū)域房地產(chǎn)市場調(diào)研1. 區(qū)域城市發(fā)展總體特征2. 區(qū)域房地產(chǎn)市場地位及特征3. 區(qū)域房地產(chǎn)相關(guān)項目調(diào)研分析主要研究本區(qū)域及項目周邊區(qū)域。根據(jù)產(chǎn)品的可替代性，項目的競爭產(chǎn)品，按競爭性依次分層次研究。內(nèi)容包括：（ 1）規(guī)劃設(shè)計及賣點；（ 2）產(chǎn)品組合及特征，包括戶型面積，廳、房、廚、廁面積及比例，平面結(jié)構(gòu)特色，主力戶型等；（ 3）項目定位；（ 4）營銷綜合及策略；（ 5）價格標準及策略；（ 6）媒體廣告及效果，包括廣告宣傳、主打廣告語等；（ 7）促銷措施及效果；（8）銷售狀況；evelopmentworksteadilyin the pilotcounties,tobui ldpe

28、 ace neighbor hood offices approved,"cha nge",urba nand ruralcommunities（Center）,immigrant communities, pilot projects such as integrated managementofurban andruralsanitation in order.（D） maintainsocialharmony andstability.In thecase oftightfinanci al situati on, continue to increaset he i

29、nputofpeople,ha ppypeople battle.Urban ce ntralheating and upgraderural powergrids, ruralreconstruction ofsha bbyhousingten majorproject sbei ng delivere d,ha sbeenoverfulfille d ahead.Stre ngtheni ngofsocial programs,college entra nceexamination torecor d heig hts; new ruralinsura ncecoverage rate

30、of thecity'sfirst, launched i n newrural cooperativemedicalclini c co-ordination;.PerfectParkcatering, accommodation,education,recreationand othertertiary industriessupporting,impr ovingsocialization service level,for industries,businesses andcreate agoodenvironment for developme nt.3,flexible i

31、nvestment,e nhanceopened totraffic,Liu Zha ng, QingLANhigh-speed x-Countysectioncompleted by t heend ofAug ust. Urban a nd ruralBuilding i ndustry ope ns up ne wworl d ofentre preneurialstr uggleto build at hree pr ovincesofregi onal central cities-i n the Communistx countie s the six ple naryse ssi

32、on member sand comrades:t oday,Iwas commissioned by the Countyparty Committee Standi ngCommittee,reports to theGeneralAssembl y.Considerati on ofallmembers a ndalter nates,a nd comrade s attendi ngadvi ce.A ,andthis year y ilaiofw ork recalle dthisyearyilai, i n muni cipa lofrightledXia, Countysolid

33、arity led Countypeople , to science developmentviewsforgui de,to g oodactivitie sformainli ne,accor dingt o"a cityfour modernizati onsthree more" of developmentt houg ht,concentrated poly for ce,w orkhar d,political , andeconomic,a nd culture,andsocial and party of constructi on arema deha

34、 s ne wprogre ss, Countyrenderingoutwind fresh are, a nd career prosperity, and socialsettled,a nd people mindint o of good sit uation.（A） facilitating theconstruction of theproje ct.Firmly esta blishthe "scratch proje ct iseconomic,graspi ngdevel opme nt project ist o hold" philosophy,t o

35、extraordi nary efforts to pr omoting theconstr uctio n ofkeypr oject s. Pl ot 108 key pr oje ctsfortheyear,with atotalinvestment of29.3billionyua n, iron plate, J osh stone ceme ntwaste heat powerge neration and 13 proje cts compl eted,worship of 1.2 milli on tons ofpellets, Hua Yu 80,000sets ofgran

36、dparentchickenfarming,47 proje cts under construction,completedinvestment of3.95billionyua n, annua lpla n of69.3%.The first halfofthe County's grossdomesticproducti s expe cted to rea che d8.5 billi on yuan,a nd totalr evenue of943 milli onYuan.（B） str ucturala djustment achieved remarkableresu

37、lts.A ctivelytransformingt he pattern ofeconomi c devel opme nt,industrial ecolog y,and agriculturalmodernization and industriali zation ofservices.Hig hx-County • T in iron circulare conomydem onstratio n are a, andfurt her expa nd e conomic devel opme nt zoneJingDia n recy cle economyeco

38、logyindustryPark,Park,circulareconomy andrapid economicdevelopme nt.Focusm ore on thedialecticalrelationship betwee ndevel opme ntand environmentalprotecti on,energy savi ngand emissi on re ductionprojects playan im portant r ole. V igorously developing agriculture,ecologi calagriculture, agr icultu

39、re,modernagri culturalcleari ng along theRiverPr omenade begi nstotake sha pe.Key t ourism proje ctsis g oing well ,WAPala ce areawa s named"top tenmostinfluentialculturalreli cs inHebeiprovi ncelandsca pe".Devel op new service s, andservi ceswit h newdevel opme nts.（C） urban -rural integr

40、ationprocess. Promoting "three -yeardifference" campaign,battle oftwo large dem olition completed 32days of530,000squaremeters,exceede d thea nnualT sk 7monthsi n adva nce. Generalbig buil dingjia ngjun roa d,bri dgeand hig hway bri dges,thegreen heartofthe cityand other urba n constructi

41、on proje cts,and focusonbuildi ngne wcountrysi dea nd newhousing modelvillage s, ur ban a nd r uralareasimpr ove. Hig hway（9）客戶群分類特征；（10）物業(yè)經(jīng)營管理模式及市場調(diào)查：如服務(wù)項目、收費、業(yè)主反應(yīng)等。通過對本區(qū)域及周邊范圍內(nèi)商品住宅供應(yīng)狀況的調(diào)查，分析項目與區(qū)域市場目前供應(yīng)狀況存在的差異，尋找市場供應(yīng)空白點及不足點。4. 重點競爭性項目（現(xiàn)狀或潛在）調(diào)研（ 1）區(qū)域房地產(chǎn)相關(guān)項目調(diào)研分析；（2）與本項目競爭關(guān)聯(lián)性調(diào)研分析。項目所處外部環(huán)境比較；項目核心價值點比較；

42、項目市場機會比較；項目發(fā)展策略比較；其他競爭關(guān)聯(lián)性分析比較。5. 消費者群體研究主要指消費群體對建筑風(fēng)格、戶型、面積、價格、配套等各方面的需求調(diào)查。steadilyi n the pilotcounties,tobui ldpe ace neighborhood office s approved,"change",urba nand ruralcommcase oftightfinancil situati on, continue to increasethe inputofpeople,haople battle.Urbantralheating accommodat

43、ion,education,recreationand othertertiary industriessupporting,improvingsocial ization servi ce level,for industries,businesses andcreate agoenvironment for developme nt.3,flexibl e investment,e nhancethe industr y.Constr uction ofi ndustrialpark s,just setupa platformforthedevelopmentofonly attract

44、 morei nnovationll havea basis oftheCounty'sindustrictivities.T he ow nship industrialprojects,inchain andthe i ntegrationoffactorsof pr oducti on, not onlyeffortsto introduce anum berofscientific and te chnological content and high addedvalue,growth andstrong drivi ng force oflarge proje ctsa n

45、d largee nterpri ses,butalso oondomesticenterpri sesaand in accor dancewith tt hedirectionof industrialdevelopme ntofsmallproje cts a nd city backinto ruralenterprises, in principl e,allstationed inshipand Countysuccessfulintroduction ofsignifiproje ct,tointroduce organizati on int o rewards.4, pref

46、erentialpol icies, andse curity industriendot herde partments, "oneservice",the simplifieand medi um projects, proje ctman, smallprojectover In the manag ementofEIAina ccorda ncew ith thewhelmi ng.Meettheareaofthe I . _ _. I _ _ _l_ _ I . II一.一 .ntages.Aproje ct.To be pur poseful, targeted

47、i I -LInvestment, wi.L. I .In industrial parks.M eanw hile, stri ct control ofexcesscapaalpa ckaged bundles,ovcityand highe nergy consumpti on, high emission enterprisestoente r.Thir dly,increased i ncentives on the project.Investment ofthewholesociety,theTowulti-lev eland wide-rangeofinvestmentauni

48、tsg oouta nd draftprojeToestablishinve stmentincentivesfors. Interms ofprojectexamination andapproval,-fundedPart n第二部分項目SWO分析一、項目概況1. 項目基本背景；2. 項目規(guī)模及用地狀況；3. 項目區(qū)位分析；4. 項目周邊環(huán)境。二、項目SWO價析（價值點及市場機會）1. 項目優(yōu)勢；2. 項目劣勢；3. 項目機會；4. 項目威脅；5. 項目發(fā)展戰(zhàn)略思路。d procedures,tevelopmentworksteadilyi n the pilotcounties,tobu

49、i ldpe ace neighbor hood office s approved,"cha nge",urbaot projects such as i ntegrated managementofurba n andruralsa nitation in or der.(D) maintain socialharmony andstability.In the case oftightfinanci al situati on, continue to in creaset he inputofpeople,ha ppy people battle.Urba n ce

50、 ntralheating a ndon ofsha bbyhousingten majorproject sbei ng delivere d,ha sbee noverfulfille d ahead.Stre ngtheni ngofsocial programs,college entra nceexaminati on tore cor d heig hts; new rurali nsura ncecoverage rate of thecity'sfirst, launched i n newr ural cooperativemedical clini c co-ord

51、inati on;.PerfectParkcateri ng, a ccommodation,education,recreationand ot hertertiary industries supporting,impr ovingsocial ization servi ce level,for industries,businesses andcreate agoodenvironment for devel opme nt.3,flexibl e investment,e nhancepprroojjeectcstsiantothe distri ct,to formagglomer

52、ationadva一 - I - L 1.1. 一 . > I.nd city backinto ruralentages.Ai nnovationnterprises, in principl e,allstationed iposeful, targetedi -nvestment, wi.L. I .Iparks.M eanw hile, stri ct control ofexcesscapall havea basis oftheCounty'sindustricityand highe nergy consumption,erallpublicityaL - .ses

53、toente r.Thirndl ease comei nand carryoutallofinvestmenta ctivities.T heunitsg oouta nd draftprojectw.Toestabliu shinvejprinciple,toputtothe Westindustriasuccessfulintroduction ofsignifilparks. What t own prn proje ct,is t hatthe outputvalueI . 一 . .sawards t o unit sand individuals,theintroductiono

54、ftheTow nship.Se cond,w e mustgraspt一.一一.-.I > L .11. . -oftaxfor theimplementation ofthehestandardssele cted items.Fullaccountproje ct,tointrofextendthe industry . . L I -oduce organizati on int o rewards.4, preferentichai n andthe ialpoloffactorsof pr oducti on,curity industriehaddedval ue,grow

55、th aI _.he developmendstrong drivi ng force oflarge proje cts a nd largee nterpri ses,butalso ondomestic-fundednt, pla nni ng, la nd,i ndustry andcommerce, qualitycontrola ndot herde partments, "oneenterpri sesa nd i n accor dancewith t hedir-stoprece ption, one-stop service",the simplifie

56、ectionof industrialdevelBuilding i ndustry ope ns up ne wworl d ofentre preneurialstr uggleto build at hree pr ovincesofregi onal central cities-i n the Communistx countie s the six ple naryse ssion member sand comrades:t oday,Iwas commissioned by the Countyparty Committee Standi ngCommittee,reports to theGeneralAssembl y.Considerati on ofallmembers a ndalter nates,a nd comrade s attendi ngadvi ce.A ,andthis year y ilaiofw ork recalle dthisyearyilai, i n muni cipa lofrightledXia, Countysolidarity led Countypeople, to sc