英文廣告語Advertisement

1、 Linguistic Features of Advertising English 廣告英語的語言特征廣告英語的語言特征 石麗梅石麗梅 10級商英四班級商英四班 10082304003廣告英語的語言特征廣告英語的語言特征研究背景研究背景課題方向課題方向論文要點論文要點結(jié)論結(jié)論研究背景 With the development of global economy, advertising has become a global form of communication, which is ubiquitous and can be seen everywhere in modern lif

2、e. To some extent, good advertisements are becoming more and more acceptable and playing a more influential role in our society. 研究背景 With the development of global economy, advertising has become a global form of communication, which is ubiquitous and can be seen everywhere in modern life. To some

3、extent, good advertisements are becoming more and more acceptable and playing a more influential role in our society. 課題方向 The thesis aims at making an analysis on the linguistic features of advertising English, it is hoped that this thesis will be of some help in composing advertising English work.

4、 In the economic-driven society, we can not only reach our purpose of making profits, but also improve our English level, especially for college students, by the study on the linguistic features of advertising English.論文要點 The whole thesis is divided into four parts, at the beginning of this thesis,

5、 we give a brief introduction of this thesis, the second part introduces the definition, functions and types of advertisements. Indeed, advertisement has penetrated into every corner of our life. While with the further advance of globalization, each country has a tighter link with the rest of the wo

6、rld in all aspects, especially in economy. Advertisement also plays a very important role in international world, and English is one of the most important international languages, so in the third part, the author gives a very detailed description of linguistic features of advertising English. The ad

7、vertisers must pay more attention to the linguistic features if he wants to make a high quality advertisement. To me, the past is black and white, but the future is always color. 對我而言，過去平淡無奇；而未來，卻是絢爛繽紛 （軒尼詩酒） The taste is great. 味道好極了。 （雀巢咖啡） The choice of a new generation. 新一代的選擇。 （百事可樂）foodGood to

8、 the last drop. 滴滴香濃，意猶未盡。（麥斯威爾咖啡）Obey your thirst. 服從你的渴望。（雪碧）Take time to indulge. 盡情享受吧?。ㄈ赋脖ち瑁〦lectronic products1The new digital era. 數(shù)碼新時代。（索尼影碟機)We lead .Others copy. 我們領(lǐng)先，他人仿效。（理光復印機）Impossible made possible. 使不可能變?yōu)榭赡堋?（佳能打印機）Feel the new space. 感受新境界。（三星電子)Intelligence everywhere. 智慧演繹，無處不在

9、。（摩托羅拉手機）Electronic products.2 We integrate, you communicate. 我們集大成，您超越自我。（三菱電工） Take TOSHIBA, take the world. 擁有東芝，擁有世界。（東芝電子） Lets make things better. 讓我們做得更好。 （飛利浦電子） No business too small, no problem too big. 沒有不做的小生意，沒有解決不了的大問題。（IBM公司)Car The relentless pursuit of perfection. 不懈追求完美。（凌志轎車） Poet

10、ry in motion, dancing close to me. 動態(tài)的詩，向我舞近。（豐田汽車） Come to where the flavor is Marlboro Country.光臨風韻之境萬寶路世界。（萬寶路香煙） Sports Just do it. 只管去做。（耐克） Anything is possible 一切皆有可能(李寧） Ask for more. 渴望無限。 （百事流行鞋） Keep moving 永不止步 （安踏）Structureimperative sentence (祈使句)。 1 Ask any one who owns one. （汽車廣告語） 詢

11、問一下有這種車的人吧。 2 Lay down your arms.（桌子廣告語） 放下您的胳膊吧。 3 Please do not leave it too late. 事不宜遲。 Interrogative Sentences疑問句 1 Have you ever dreamed of ascending the steps of a great temple built to the gods? （旅行社廣告）您是否夢想過登上為眾神修建的宏偉廟宇的臺階？ 2 Can a tired, overworked voice command attention in class? 一個疲憊、過勞的

12、聲音能吸引全班的注意力嗎？ elliptical sentence省略句 在英語廣告中，省略句比比皆是，甚至整篇廣告都由省略句構(gòu)成。 例 Serviced Greenfield sites aplenty. Ready for development. For sale. For manufacture. For business. For services. For leisure. A million square feet of ready-to-wear premise. Brand new business parks. Four-star conference facilities

13、. Backed by 14 years success in helping business to relocate, set-up, prosper, expand. comparative degree比較級 Today in business fast is no longer fast enough, even faster is still too slow to keep pace with the incredible demands placed on people and the computers they work with. Thats one reason why

14、 IBM developed P60/D. 60MHz 64-bit Pentium Chip computers so fast, so powerful, it makes todays conventional computers like they are moving at a snails space. Conclusion In a word, as time changes, advertising English will add new content, so that only a comprehensive analysis on the l i n g u i s t i c f e a t u r e s o