保時(shí)捷(Porsche)文化產(chǎn)品與市場分析汽車行業(yè)模板ppt課件

1、PorscheGuarding the Old While Bringing in the NewPorsche：IntroductioncontentsSWOT Analysis4Ps AnalysisProspect&Recommendation Cars(汽車總發(fā)動(dòng)Have you ever seen the movie?Porsche 911porsche/china/zh/aboutporsche/principleporsche/A video about Porsche IntroductionIntroductionBrand:PorscheAGLocation:Stuttga

2、rt,GermanyBusinessScope:High-endautomobilesMainproducts:911,Boxter,Panamera,CayenneOfficialwebsite:porsche/19481963197019332002IntroductionPorsche365Porsche911Porsche914Porsche BoxsterCayenne2021PanameraIntroductionSWOT analysisSWOT analysisOpportunityThreatsSWOTFirms Brand Name and ResourcesDemand

3、for Product Size of MarketLow Product Awareness Poor FacilityBad Economy CompetitorsWeaknessStrengthSWOT analysisStrengthStrong Brand Image History&LoyalistsAdvanced TechnologyDiversification Of Car Models The Entry-level Model&The Higher-end ModelStrengthSWOT analysisStrengthAchievers Profile Porsc

4、he was founded in 1931In the past 83 years Strong Brand ImageFinancially Successful PeopleSWOT analysisStrengthIf I were going to be a car, Id be a Porsche.SWOT analysisStrengthAdvanced TechnologySWOT analysisStrengthAdvanced TechnologyVariable Turbine GeometrySWOT analysisStrengthAdvanced Technolog

5、y Superior Engineers TeamSWOT analysisStrengthAdvanced Technology Superior Engineers TeamSWOT analysisStrengthDiversification Of Car Model911SWOT analysisStrengthDiversification Of Car ModelPanameraSWOT analysisStrengthDiversification Of Car ModelCayenneSWOT analysisWeaknessFierce CompetitorsThe Tra

6、ditional Model Of High-fuel consumptionLacking Price AdvantageWeaknessSWOT analysisWeaknessFerrariLamborghiniSUPERCARFierce CompetitorsSWOT analysisWeaknessSUVLandroverBMW XFierce CompetitorsSWOT analysisWeaknessHigh-fuel consumptionBrandModelTypeDisplacement（L）PorscheCayenneSUV4.8BMW X5SUV4.4BrandM

7、odelTypePrice (RMB)PorschePanameraSports car4.8BMWM3Sports car3.4BrandModelTypePrice (RMB)PorscheBoxsterRoadster2,7BMWZ4Roadster2.4resourcefrom: price.pcauto/SWOT analysisWeaknessLacking Price AdvantageBrandModelTypePrice (RMB)PorscheCayenneSUV922,000BMW X5SUV877,000BrandModelTypePrice (RMB)PorscheP

8、anameraSports car1145,000BMWM3Sports car998,000BrandModelTypePrice (RMB)PorscheBoxsterRoadster726,000BMWZ4Roadster578,000resourcefrom: car.bitauto/tree_chexing/mb_82/?WT.mc_id=360ppciSWOT analysisOpportunityFamous brand represent faction and trend.The conbination with VW群眾汽車The develop of Chinese ma

9、rketOpportunitySWOT analysisAs the represent of sport car faction Sporsch aways in the front of faction.OpportunityIts peoples nature to trace faction in luxury and high-end market.SWOT analysisThe conbination with VWThe VW provide:Stable cash flow Helping in its distribution channel.for Porsche its

10、 a good chance to strengthen its power.OpportunityBefore the conbination,high debt rate lead to high operational risk for Porsche.SWOT analysisOpportunityThe development of Chinese market. China is one of the four big acients with 14hundred million people which is also one of the fastest growing eco

11、nomies in the world. SWOT analysisOpportunityIn 2021,Chinese car production and sale is 13.791 million of 13.6448million respectively,surpassing the US,known as the worlds car production and marketing power.In 2021 Chinese annual production of 19.2718 million an 19.3063 million respectively,the worl

12、ds first for four consecutive years.SWOT analysisOpportunity Porsches sales in China (20012021The development of Chinese market.SWOT analysisThreatsGlobal Economic Slowdown The price of fuel oil increaseChinese market competition is stiffThreatsSWOT analysisThreatsThe environment of global economic

13、may limit the speed of Porsches development. Global Economic SlowdownSWOT analysisThreatsThe price of fuel oil increase Oil price trend over 35 yearsSWOT analysisThreatsThe price of fuel oil increase Porsche with the character of high oil consumption facing more challenge.People concen more about En

14、ergy-saving and green power .SWOT analysisThreatsA large number car firm want to occupy there too.Chinese market competition is stiff.4Ps analysis4Ps analysisproduct1948 Porsche365 4Ps analysisproduct1963 Porsche911Porsche is a unique company. It has always been a niche brand that makes cars for a s

15、mall and distinctive segment of automobile buyers.Porsche owners are as rare as their vehicals Classic Sports Cars (Exclusivity) 4Ps analysisproduct4Ps analysis1950s 1960s AG Porsche 356 Porsche 911 two most popular models of Porsche Engine: air-cooled four six-cylinder “boxermotor Target:narrow seg

16、ment of financially successful people Enjoy driving, they are car enthusiastsproduct1970 Porsche914cheap and underperformingEntry-level Sports CarsFrom niche to numerouscheaper than 911Although these cars were in many respects sales successes, the Porsche faithful cried foul. They considered these e

17、ntry-level modles to be cheap and underperforming.4Ps analysisproduct1993 BoxsterRoadster (Return to its roots)It recognized the error of its ways and halted production of the entry-level models. It rebuilt its damaged image by revamping its higher-end model lines with more race-bred technology. Por

18、sche once again targeted the high end of the market in both price and performance.4Ps analysisproduct4Ps analysis1970s Porsche extend its brand outside the box 924 944 entry-level model different level of people can afford The loyalists never accept it as porsche Fierce competition with Nissan Toyot

19、a BMW Datsun 280-ZX and Toyota Supra cheaper and faster then 944product2002 Cayenne SUVGuaring the old while bringing thr newJump into the SUV market4Ps analysisproduct2021 PanameraGuaring the old while bringing thr newInvent Panameraproduct4Ps analysis4Ps analysisproduct1990 Porsche sale had plumme

20、ted and the company flirted with bankruptcyLate 1990s 2000s Target the high-end model lines with more race-bred technology 2002 last car company to jump into SUV market .Invent Cayenne4Ps analysisPriceX4Macan S77.4萬元68.8萬元（起售價(jià)）77.4萬元79.79萬元Porsche dont cut down its price. But rice its quality and service . keep focus on high-end sport entry class of a certain