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商務(wù)英語視聽說4課程教學(xué)大綱課程編號(hào):04051014課程名稱:商務(wù)英語視聽說4/BusinessAudio-visualCourseI學(xué)時(shí):64學(xué)分:3.0適用專業(yè):商務(wù)英語專業(yè)開課學(xué)期:4先修課程:無考核要求:閉卷考試成績比例:平時(shí)成績30%,期末成績70%使用教材及主要參考書:1.沈愛珍主編,《新編商務(wù)英語聽力教程》第4冊,高等教育出版社,2013年2.馬龍海、李毅主編,《商務(wù)英語視聽說》,外語教學(xué)與研究出版社,2009年3.王曉瑩主編,《商務(wù)英語教程》,上海大學(xué)出版社,2008年4.陳梅主編,《實(shí)用商務(wù)英語教程》,北京師范大學(xué)出版社,2010年一、課程性質(zhì)和任務(wù)“商務(wù)英語視聽說4”是為高等學(xué)校商務(wù)英語專業(yè)二年級(jí)學(xué)生開設(shè)的一門綜合語言技能課,是專業(yè)必修基礎(chǔ)課程之一。該課程的主要任務(wù)對(duì)學(xué)生進(jìn)行正規(guī)的,嚴(yán)格的聽說技能訓(xùn)練,有計(jì)劃地、逐步地提高學(xué)生的聽說水平,學(xué)生通過商務(wù)英語視聽說語言要點(diǎn),商務(wù)情景實(shí)踐以及綜合技能訓(xùn)練,逐步獲得商務(wù)英語交際能力和操作能力。二、教學(xué)目的與要求(一)教學(xué)目的本課程以視,聽,說綜合技能訓(xùn)練為主要教學(xué)目的,旨在培養(yǎng)學(xué)生在商務(wù)環(huán)境中正確理解并恰當(dāng)使用英語的能力。本課程以多樣化的輸入手段,通過學(xué)習(xí)有關(guān)商務(wù)活動(dòng)的實(shí)用材料,聽錄音磁帶或CD,看錄像,使學(xué)生獲得生動(dòng)、豐富、效果好的語言形式、語言知識(shí)、文化背景知識(shí)與信息的輸入,熟悉并掌握主要的商務(wù)語言和用法,提高對(duì)文化差異的敏感性。在聽力方面要求學(xué)生能聽懂正常語速為每分鐘約140-180個(gè)單詞的商務(wù)活動(dòng)的談話,類型涉及電話,采訪,討論,演講,會(huì)議發(fā)言等。要求學(xué)生能正確辨認(rèn)聽覺信息,并做出適當(dāng)判斷,并能結(jié)合具體語言環(huán)境,理解所聽內(nèi)容的深層含義,把握說話者的態(tài)度和意圖。在口語方面,通過各種口語活動(dòng)有效地提高學(xué)生的口頭輸出能力,使他們能夠?qū)β犛X信息做出恰當(dāng)?shù)姆磻?yīng),并運(yùn)用正確,得體的英語討論各種商務(wù)和日常生活的話題,進(jìn)行電話交談,客戶接待,商業(yè)談判,作簡單的會(huì)議發(fā)言,商務(wù)報(bào)告,產(chǎn)品演示和介紹。學(xué)生要能夠較好地使用專業(yè)詞匯,表達(dá)連貫、內(nèi)容充實(shí)、語篇條理清晰、觀點(diǎn)明確和重點(diǎn)突出。同時(shí)注重在活動(dòng)中培養(yǎng)學(xué)生的交際能力,合作能力,提出建議和討論問題的能力等。(二)教學(xué)基本要求“商務(wù)英語視聽說4”課程以商務(wù)專業(yè)知識(shí)為主題,側(cè)重商務(wù)能力的培養(yǎng)。教學(xué)內(nèi)容豐富,包括公司、合同、企業(yè)管理、信息技術(shù)、市場、競爭及企業(yè)文化等板塊,為了讓學(xué)生更好地掌握當(dāng)代國際商務(wù)慣例,正確并恰當(dāng)?shù)赜糜⒄Z完成商務(wù)活動(dòng),本課程選用高等教育出版社教材《新編商務(wù)英語聽力教程4》,并配以大量的真實(shí)的商務(wù)英語視聽材料,按照劍橋商務(wù)英語中級(jí)水平的要求,讓學(xué)生具備基本商業(yè)及文化素質(zhì),提高跨文化溝通能力。三、學(xué)時(shí)分配章節(jié)課程內(nèi)容學(xué)時(shí)Unit1BrokersandProductManager6Unit2Contract6Unit3Partnership4Unit4Corporations4Unit5Management4Unit6InformationTechnology4Unit7Marketing4Unit8Competition4Unit9FinanceInstitutions4Unit10BusinessManagement4Unit11BusinessCulture4Unit12CustomerSatisfaction4Unit13JobHunting4Unit14TradePolicy4Unit15BrakesonFakes4四、教學(xué)中應(yīng)注意的問題1)教學(xué)形式的多樣化,達(dá)到專業(yè)性和趣味性相結(jié)合。2)突出知識(shí)性和實(shí)踐性的良好結(jié)合。3)突出自主、互動(dòng)的學(xué)習(xí)過程,使學(xué)生學(xué)以致用。在教學(xué)過程中注重國際商務(wù)實(shí)踐能力的鍛煉,在商務(wù)活動(dòng)的情境中既熟悉了國際貿(mào)易流程,又學(xué)習(xí)了相關(guān)英語的應(yīng)用。4)在模擬商務(wù)場景中操練商務(wù)交際技能,了解相關(guān)知識(shí)。五、教學(xué)內(nèi)容Unit11.基本內(nèi)容PartIA.BrokersB.AProductManagerPartIIA.RelationshipswithDifferentKindsofpeopleB.RelationshipsbetweentheEmployeesPartIIIA.AccountantB.HowtobeasuccessfulBusinessmanPartIV:TheWorldofHumor2.教學(xué)基本要求DeveloptheabilitytonotedownandanalyzestatisticsDeveloptheabilitytounderstandtheimpliedmeaningDeveloptheabilitytolistenforthegistofarguments3.教學(xué)重點(diǎn)難點(diǎn)Somenewknowledgeandinformationaboutthebrokerandproductmanager.4.教學(xué)建議Itisessentialfortheteacherstohelpthestudentsfindoutandfocusonwhatisnewtothem.Beforestudyingtheunit,tellstudentstopreviewitandcollecttheinformation.Unit21.基本內(nèi)容PartIA.ContractLawAndWarrantyB.Trademark,patentandAgencylawPartIIA.OralContractsB.HowtoWriteEffectiveBusinessContractsPartIIIA.TalkingabouttheContractB.HireapersonalLawyerPartIV:TheWorldofHumor2.教學(xué)基本要求Learntograspthemainideasandimportantsupportingdetails.LocatetheinformationprovidedinthelisteningmaterialUnderstandterms,expressionsanddiscussionsincontract3.教學(xué)重點(diǎn)難點(diǎn)Someknowledgeandinformationunderthefamiliarconceptsofcontract,warrantyandpatent.4.教學(xué)建議Itisessentialfortheteacherstohelpthestudentsfindoutandfocusonwhatisnewtothem.Pre-listeningdiscussionsonthingslike“Contract”,“warranty”,“patent”willstirupthestudents’newinterestandcuriosityinthesetopics.Unit31.基本內(nèi)容PartIA.PartnershipB.CorporateChainsPartIIJointheNWBusinessPartnershipCreatingaWinningBusinessPartnershipPartIII:HealthPartnershipJointVenturePartIV:TheWorldofHumor2.教學(xué)基本要求DeveloptheabilitytounderstandtheimpliedmeaningDeveloptheabilitytolistenforthegistofarguments3.教學(xué)重點(diǎn)難點(diǎn)Tooutlineandputsomerelativelycomplexideasandrelationshipsinaverysimpleandclearway.4.教學(xué)建議TellthestudentsthatforadvancedEnglishlisteners,learningtochooseandusetherightwordsandwaystoorganizeandretainthereceivedinformationisjustasimportantasthetaskofachievingacorrectunderstandingoftheinformationitself.Unit41.基本內(nèi)容PartICorporationsTheModernCorporationPartIITypesofBusinessOrganizations(I)TypesofBusinessOrganizations(II)PartIII:TipstoMakeanOrganizationTransitionalCorporationPartIV:TheWorldofHumor2.教學(xué)基本要求BecomefamiliarwithwordsandexpressionsaboutcorporationsLearntograspthemainideasandimportantsupportingdetailsPractisetakingnotes3.教學(xué)重點(diǎn)難點(diǎn)Thisunitintroducescorporationsinourmodernsociety.Theintroductionsonthebackgroundofcorporationsarenecessaryforteacherstogivetothestudents.4.教學(xué)建議Sincetheideasandpracticesdescribedinthelisteningmaterialsmaystillsoundalittlebitremotetothestudents,teachersareadvisedtousesomeEnglish/Chinesereferencematerialstohelpthestudentsachieveathoroughandaccurateunderstandingofwhatisbeingdiscussedbythespeakers.Unit51.基本內(nèi)容PartIManagementBusinessAdministrationPartIIBusinessPracticeWhichoneismoreprofitable?PartIIITheNeedforaStrategicPlanWorker’sRolePartIV:TheWorldofHumor2.教學(xué)基本要求Understandterms,expressionsanddiscussionsinbusinessandmanagement,Identifythemainideainlistening3.教學(xué)重點(diǎn)難點(diǎn)Thisunitintroducesanumberofimportanteconomicconceptsinourmodernsociety.Identifyingthemainideaisdifficultforthestudents,sofull-preparationisnecessary.4.教學(xué)建議Sincetheideasandpracticesdescribedinthelisteningmaterialsmaystillsoundalittledifficulttothestudents,teachersareadvisedtousesomeEnglish/Chinesereferencematerialssuchasbackgroundofbusinesspracticewithpicturesandvideossoastohelpthestudentsachieveathoroughandaccurateunderstandingofwhatisbeingsaidbythespeakers.Unit61.基本內(nèi)容PartIInformationTechnology(I)InformationTechnology(II)PartIIInformationSecurityDifferenttypesofIndustryJobsPartIIITheE-marketingInformationNeedsPartIV:TheWorldofHumor2.教學(xué)基本要求Becomefamiliarwithtermsandexpressionsusedindiscussionsofinformationtechnology.Consolidatetheabilitytolistentogistsandcatchrelevantinformation3.教學(xué)重點(diǎn)難點(diǎn)Quickresponsetonumbersandthecorrectunderstandingofeconomicconceptsinourmodernsocietyforthestudentsinlearningthesematerials.4.教學(xué)建議Students’viewsoninformationtechnologyvarygreatly;andthesamemaybetruewiththeirattitudeseconomy.Pre-listeningandfollow-updiscussionscanbeorganizedwhenappropriate.TellthestudentsthatthechiefpurposesoflisteningtothesematerialsliesinthelearningoftheEnglishlanguage,andthroughwhich,inlearningabouttheworld.Unit71.基本內(nèi)容PartIMarketingCustomerServicePartIIMarketingApproaches(I)MarketingApproaches(II)PartIIIElementsoftheMarketplaceCross-culturalMarketingPartIV:TheWorldofHumor2.教學(xué)基本要求Understandterms,expressionsanddiscussionsaboutarchitecture.Practisenote-takingskillsPractiseidentifyingthemainideas.3.教學(xué)重點(diǎn)難點(diǎn):Technicaltermsaredifficultforstudentstoremember,thebackgroundofknowledgeisalsodifficulttocatch.4.教學(xué)建議:Students’viewsonmarketingmaydiffergreatly;andthesamemaybetruewiththeirattitudestowardscustomerservice.Pre-listeningandfollow-updiscussionscanbeorganizedwhenappropriate.TellthestudentsthatthechiefpurposesoflisteningtothesematerialsalwaysliesinthelearningoftheEnglishlanguage,andthroughwhich,inlearningabouttheworld.Unit81.基本內(nèi)容PartIA.SupplyandDemandB.CompetitionPartIIA.BusinessCompetition(I)B.BusinessCompetition((II)PartIIIA.WhatisaninternalcompanyanalysisB.InternalBusinessAnalysisPartIV:TheWorldofHumor2.教學(xué)基本要求Summarisemainideasandsupportingdetails.Followanalysesofcauseandeffect,developmentsandconsequencesofevents3.教學(xué)重點(diǎn)難點(diǎn)Thetrainingfocusofthisunitistheunderstandingofbusinesscompetitionpresentedbymeansofwordsandpictures,throughpersonalstoriesandthedevelopmentsofsomefirmsandcompanies.Attentionshouldbegiventonumberpracticethroughouttheunit.4.教學(xué)建議Tellthestudentsthatwhilelisteningtothematerialsandaccomplishingallthelanguagetaskssetintheexercises,itisveryimportantforthemtodeveloptheirownthinkingpower—forthepurposeoffindingthe“realkey”toallsuccessesintheworld,andatthesametime,forachievingtheperfectionofthemselvesasprofessionalsandalso,aspioneers.Unit91.基本內(nèi)容PartIOtherFinancialInstitutionsWhatIsaCentralBank?PartIIStandardcharteredBankBankingSupportforSmallBusinessPartIIIA.J.P.MorganB.FinalizingaPlanPartIV:TheWorldofHumor2.教學(xué)基本要求UnderstanddescriptionsandargumentsofeconomicandculturalissuesSummarizemainideasandsupportingdetailsFollowanalysesofcauseandeffect,developmentsandconsequencesofeventsMakeinferences3.教學(xué)重點(diǎn)難點(diǎn)WorldaffairsisoftenconsideredthemostdifficultnewstounderstandbymanystudentsofEnglish—partlybecauseofthelackofbackgroundknowledge,andpartlybecauseofthefastpresentationofnumbersandnumerals,largeorsmall,generalorspecific.4.教學(xué)建議Teachersareadvisedtoadoptflexiblemethodstocopewiththesestwounits,dependingontheneedsandinterestsofthestudents.Teachersmaydecidetodoallthepartsandexerciseswiththestudents,orselectcertaininformation–loadeditemsorskillpracticeitemsastheteachingandtrainingfocus.Unit101.基本內(nèi)容PartIA.SevenManagementPrinciplesofanIndustrialGroupB.RolesofGeneralManagerPartIIA.BusinessManagementB.TakingresponsibilityDuringtheRecessionPartIIIA.GreenCarsB.EnvironmentalProtectionPartIV:TheWorldofHumor2.教學(xué)基本要求Learnaboutmanagementprinciples.LearntounderstandEnvironmentalProtectionLearntocatchthekeywords.3.教學(xué)重點(diǎn)難點(diǎn)Knowledgeenvironmentprotectionisdifficulttounderstand,full-preparationarenecessarytostudythisunit.4.教學(xué)建議Teachersareadvisedtoadoptflexiblemethodstocopewiththisunit,dependingontheneedsandinterestsofthestudents.Teachersmaydecidetodoallthepartsandexerciseswiththestudents,orselectcertaininformation–loadeditemsorskillpracticeitemsastheteachingandtrainingfocus.Unit111.基本內(nèi)容PartIA.UnderstandingCulturalDifferencesB.BusinessCulturePartIIA.TheGlobalizationParadoxB.JapaneseCommunicationStylesPartIIIA.Customs,EtiquetteandProtocolB.GlobalBusinessandLocalCulturesPartIV:TheWorldofHumor2.教學(xué)基本要求UnderstandmaterialsonculturaldifferenceGetsomegeneralideaaboutthebusinesscultureinwesterncountriesPractisenote-takingandoutliningskills3.教學(xué)重點(diǎn)難點(diǎn)CulturaldifferencesareyetanotherareawhichstudentsofEnglishtodayshouldpurposefullyknowsomethingabout.Asamatteroffact,thecommunicationvalueofEnglishisoftenbestdemonstratedinmanyoftheimportantinternationalbusinessencounters—justificationandlaworothermatters.4.教學(xué)建議Teachersshoulddevoteaconsiderableamountoftheclasstimewiththestudentstothestudyofsomefrequently-usedtechnicaltermsintroducedinthisunit.Tellthestudentsthatwordsandexpressionsaboutbusinessculture.Unit121.基本內(nèi)容PartIDellComputerTurnsCustomerSatisfactionintoProfits(I)DellComputerTurnsCustomerSatisfactionintoProfits(II)PartIISwatch—ASuccessfulStoryJapaneseCommunicationStylesPartIIICustoms,EtiquetteandProtocolPersonalLifeStyleandthePurchasingProcessPartIV:TheWorldofHumor2.教學(xué)基本要求DeveloptheabilitytonotedownandanalyzestatisticsDeveloptheabilitytounderstandtheimpliedmeaningDeveloptheabilitytolistenforthegistofarguments3.教學(xué)重點(diǎn)難點(diǎn)Taking-noteandanalyzingstatisticsaredifficultforstudentstofollowdown,thecurrentmediaknowledgeshouldbefocusedon.4.教學(xué)建議Teachersareadvisedtoadoptflexiblemethodstocopewiththisunit,dependingontheneedsandinterestsofthestudents.Teachersmaydecidetodoallthepartsandexerciseswiththestudents,orselectcertaininformation–loadeditemsorskillpracticeitemsastheteachingandtrainingfocus.Unit131.基本內(nèi)容PartIJobHuntingSuccessfulJobInterviewPartIIWritingYourResumeImprovingYourCommunicationSkillsPartIIIFindingaJobAbroadHowCanGraduateGetJobsPartIV:TheWorldofHumor2.教學(xué)基本要求BecomefamiliarwithsomewordsandexpressionsaboutbusinessandeconomyLearntograspthemainideasandimportantsupportingdetailsPractisetakingnotes3.教學(xué)重點(diǎn)難點(diǎn)Graspingthemainideasandimportantsupportingdetailsaredifficultforstudentstofollowdown,thecurrentknowledgeaboutbusinessandeconomyshouldbefocusedon.4.教學(xué)建議Teachersareadvisedtoadoptflexiblemethodstocopewiththesestwounits,dependingontheneedsandinterestsofthestudents.Teachersmaydecidetodoallthepartsandexerciseswiththestudents,orselectcertaininformation–loadeditemsorskillpracticeitemsastheteachingandtrainingfocus.Unit141.基本內(nèi)容PartITradePolicyBalanceofTradePartIITradeProtectionisminU.S.TakesonNewFeaturesChineseMinisterCallsforFightAgainstTradeprotectionismPartIIIJapanTradeTalksAreUnderWayArtPaperMayCostMorePartIV:TheWorldofHumor2.教學(xué)基本要求TrytofollowdiscussionsonscienceandtechnologyUnderstandcerta
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