商務英語視聽說4課程教學大綱

商務英語視聽說4課程教學大綱課程編號:04051014課程名稱：商務英語視聽說4/BusinessAudio-visualCourseI學時：64學分：3.0適用專業(yè):商務英語專業(yè)開課學期：4先修課程:無考核要求:閉卷考試成績比例：平時成績30%，期末成績70%使用教材及主要參考書：1.沈愛珍主編，《新編商務英語聽力教程》第4冊，高等教育出版社，2013年2.馬龍海、李毅主編，《商務英語視聽說》，外語教學與研究出版社，2009年3.王曉瑩主編，《商務英語教程》，上海大學出版社，2008年4.陳梅主編，《實用商務英語教程》，北京師范大學出版社，2010年一、課程性質和任務“商務英語視聽說4”是為高等學校商務英語專業(yè)二年級學生開設的一門綜合語言技能課，是專業(yè)必修基礎課程之一。該課程的主要任務對學生進行正規(guī)的，嚴格的聽說技能訓練，有計劃地、逐步地提高學生的聽說水平，學生通過商務英語視聽說語言要點，商務情景實踐以及綜合技能訓練，逐步獲得商務英語交際能力和操作能力。二、教學目的與要求(一)教學目的本課程以視，聽，說綜合技能訓練為主要教學目的，旨在培養(yǎng)學生在商務環(huán)境中正確理解并恰當使用英語的能力。本課程以多樣化的輸入手段，通過學習有關商務活動的實用材料，聽錄音磁帶或CD，看錄像，使學生獲得生動、豐富、效果好的語言形式、語言知識、文化背景知識與信息的輸入，熟悉并掌握主要的商務語言和用法，提高對文化差異的敏感性。在聽力方面要求學生能聽懂正常語速為每分鐘約140-180個單詞的商務活動的談話，類型涉及電話，采訪，討論，演講，會議發(fā)言等。要求學生能正確辨認聽覺信息，并做出適當判斷，并能結合具體語言環(huán)境，理解所聽內容的深層含義，把握說話者的態(tài)度和意圖。在口語方面，通過各種口語活動有效地提高學生的口頭輸出能力，使他們能夠對聽覺信息做出恰當的反應，并運用正確，得體的英語討論各種商務和日常生活的話題，進行電話交談，客戶接待，商業(yè)談判，作簡單的會議發(fā)言，商務報告，產品演示和介紹。學生要能夠較好地使用專業(yè)詞匯，表達連貫、內容充實、語篇條理清晰、觀點明確和重點突出。同時注重在活動中培養(yǎng)學生的交際能力，合作能力，提出建議和討論問題的能力等。(二)教學基本要求“商務英語視聽說4”課程以商務專業(yè)知識為主題，側重商務能力的培養(yǎng)。教學內容豐富，包括公司、合同、企業(yè)管理、信息技術、市場、競爭及企業(yè)文化等板塊，為了讓學生更好地掌握當代國際商務慣例，正確并恰當地用英語完成商務活動，本課程選用高等教育出版社教材《新編商務英語聽力教程4》，并配以大量的真實的商務英語視聽材料，按照劍橋商務英語中級水平的要求，讓學生具備基本商業(yè)及文化素質，提高跨文化溝通能力。三、學時分配章節(jié)課程內容學時Unit1BrokersandProductManager6Unit2Contract6Unit3Partnership4Unit4Corporations4Unit5Management4Unit6InformationTechnology4Unit7Marketing4Unit8Competition4Unit9FinanceInstitutions4Unit10BusinessManagement4Unit11BusinessCulture4Unit12CustomerSatisfaction4Unit13JobHunting4Unit14TradePolicy4Unit15BrakesonFakes4四、教學中應注意的問題1）教學形式的多樣化，達到專業(yè)性和趣味性相結合。2）突出知識性和實踐性的良好結合。3）突出自主、互動的學習過程，使學生學以致用。在教學過程中注重國際商務實踐能力的鍛煉，在商務活動的情境中既熟悉了國際貿易流程，又學習了相關英語的應用。4）在模擬商務場景中操練商務交際技能，了解相關知識。五、教學內容Unit11.基本內容PartIA.BrokersB.AProductManagerPartIIA.RelationshipswithDifferentKindsofpeopleB.RelationshipsbetweentheEmployeesPartIIIA.AccountantB.HowtobeasuccessfulBusinessmanPartIV:TheWorldofHumor2．教學基本要求DeveloptheabilitytonotedownandanalyzestatisticsDeveloptheabilitytounderstandtheimpliedmeaningDeveloptheabilitytolistenforthegistofarguments3.教學重點難點Somenewknowledgeandinformationaboutthebrokerandproductmanager.4.教學建議Itisessentialfortheteacherstohelpthestudentsfindoutandfocusonwhatisnewtothem.Beforestudyingtheunit,tellstudentstopreviewitandcollecttheinformation.Unit21.基本內容PartIA.ContractLawAndWarrantyB.Trademark,patentandAgencylawPartIIA.OralContractsB.HowtoWriteEffectiveBusinessContractsPartIIIA.TalkingabouttheContractB.HireapersonalLawyerPartIV:TheWorldofHumor2.教學基本要求Learntograspthemainideasandimportantsupportingdetails.LocatetheinformationprovidedinthelisteningmaterialUnderstandterms,expressionsanddiscussionsincontract3.教學重點難點Someknowledgeandinformationunderthefamiliarconceptsofcontract，warrantyandpatent.4.教學建議Itisessentialfortheteacherstohelpthestudentsfindoutandfocusonwhatisnewtothem.Pre-listeningdiscussionsonthingslike“Contract”,“warranty”,“patent”willstirupthestudents’newinterestandcuriosityinthesetopics.Unit31.基本內容PartIA.PartnershipB.CorporateChainsPartIIJointheNWBusinessPartnershipCreatingaWinningBusinessPartnershipPartIII:HealthPartnershipJointVenturePartIV:TheWorldofHumor2.教學基本要求DeveloptheabilitytounderstandtheimpliedmeaningDeveloptheabilitytolistenforthegistofarguments3.教學重點難點Tooutlineandputsomerelativelycomplexideasandrelationshipsinaverysimpleandclearway.4.教學建議TellthestudentsthatforadvancedEnglishlisteners,learningtochooseandusetherightwordsandwaystoorganizeandretainthereceivedinformationisjustasimportantasthetaskofachievingacorrectunderstandingoftheinformationitself.Unit41.基本內容PartICorporationsTheModernCorporationPartIITypesofBusinessOrganizations(I)TypesofBusinessOrganizations(II)PartIII:TipstoMakeanOrganizationTransitionalCorporationPartIV:TheWorldofHumor2.教學基本要求BecomefamiliarwithwordsandexpressionsaboutcorporationsLearntograspthemainideasandimportantsupportingdetailsPractisetakingnotes3.教學重點難點Thisunitintroducescorporationsinourmodernsociety.Theintroductionsonthebackgroundofcorporationsarenecessaryforteacherstogivetothestudents.4.教學建議Sincetheideasandpracticesdescribedinthelisteningmaterialsmaystillsoundalittlebitremotetothestudents,teachersareadvisedtousesomeEnglish/Chinesereferencematerialstohelpthestudentsachieveathoroughandaccurateunderstandingofwhatisbeingdiscussedbythespeakers.Unit51.基本內容PartIManagementBusinessAdministrationPartIIBusinessPracticeWhichoneismoreprofitable?PartIIITheNeedforaStrategicPlanWorker’sRolePartIV:TheWorldofHumor2.教學基本要求Understandterms,expressionsanddiscussionsinbusinessandmanagement,Identifythemainideainlistening3.教學重點難點Thisunitintroducesanumberofimportanteconomicconceptsinourmodernsociety.Identifyingthemainideaisdifficultforthestudents,sofull-preparationisnecessary.4.教學建議Sincetheideasandpracticesdescribedinthelisteningmaterialsmaystillsoundalittledifficulttothestudents,teachersareadvisedtousesomeEnglish/Chinesereferencematerialssuchasbackgroundofbusinesspracticewithpicturesandvideossoastohelpthestudentsachieveathoroughandaccurateunderstandingofwhatisbeingsaidbythespeakers.Unit61.基本內容PartIInformationTechnology(I)InformationTechnology(II)PartIIInformationSecurityDifferenttypesofIndustryJobsPartIIITheE-marketingInformationNeedsPartIV:TheWorldofHumor2.教學基本要求Becomefamiliarwithtermsandexpressionsusedindiscussionsofinformationtechnology.Consolidatetheabilitytolistentogistsandcatchrelevantinformation3.教學重點難點Quickresponsetonumbersandthecorrectunderstandingofeconomicconceptsinourmodernsocietyforthestudentsinlearningthesematerials.4.教學建議Students’viewsoninformationtechnologyvarygreatly;andthesamemaybetruewiththeirattitudeseconomy.Pre-listeningandfollow-updiscussionscanbeorganizedwhenappropriate.TellthestudentsthatthechiefpurposesoflisteningtothesematerialsliesinthelearningoftheEnglishlanguage,andthroughwhich,inlearningabouttheworld.Unit71.基本內容PartIMarketingCustomerServicePartIIMarketingApproaches(I)MarketingApproaches(II)PartIIIElementsoftheMarketplaceCross-culturalMarketingPartIV:TheWorldofHumor2.教學基本要求Understandterms,expressionsanddiscussionsaboutarchitecture.Practisenote-takingskillsPractiseidentifyingthemainideas.3.教學重點難點:Technicaltermsaredifficultforstudentstoremember,thebackgroundofknowledgeisalsodifficulttocatch.4.教學建議：Students’viewsonmarketingmaydiffergreatly;andthesamemaybetruewiththeirattitudestowardscustomerservice.Pre-listeningandfollow-updiscussionscanbeorganizedwhenappropriate.TellthestudentsthatthechiefpurposesoflisteningtothesematerialsalwaysliesinthelearningoftheEnglishlanguage,andthroughwhich,inlearningabouttheworld.Unit81.基本內容PartIA.SupplyandDemandB.CompetitionPartIIA.BusinessCompetition(I)B.BusinessCompetition((II)PartIIIA.WhatisaninternalcompanyanalysisB.InternalBusinessAnalysisPartIV:TheWorldofHumor2.教學基本要求Summarisemainideasandsupportingdetails.Followanalysesofcauseandeffect,developmentsandconsequencesofevents3.教學重點難點Thetrainingfocusofthisunitistheunderstandingofbusinesscompetitionpresentedbymeansofwordsandpictures,throughpersonalstoriesandthedevelopmentsofsomefirmsandcompanies.Attentionshouldbegiventonumberpracticethroughouttheunit.4.教學建議Tellthestudentsthatwhilelisteningtothematerialsandaccomplishingallthelanguagetaskssetintheexercises,itisveryimportantforthemtodeveloptheirownthinkingpower—forthepurposeoffindingthe“realkey”toallsuccessesintheworld,andatthesametime,forachievingtheperfectionofthemselvesasprofessionalsandalso,aspioneers.Unit91.基本內容PartIOtherFinancialInstitutionsWhatIsaCentralBank?PartIIStandardcharteredBankBankingSupportforSmallBusinessPartIIIA.J.P.MorganB.FinalizingaPlanPartIV:TheWorldofHumor2.教學基本要求UnderstanddescriptionsandargumentsofeconomicandculturalissuesSummarizemainideasandsupportingdetailsFollowanalysesofcauseandeffect,developmentsandconsequencesofeventsMakeinferences3.教學重點難點WorldaffairsisoftenconsideredthemostdifficultnewstounderstandbymanystudentsofEnglish—partlybecauseofthelackofbackgroundknowledge,andpartlybecauseofthefastpresentationofnumbersandnumerals,largeorsmall,generalorspecific.4.教學建議Teachersareadvisedtoadoptflexiblemethodstocopewiththesestwounits,dependingontheneedsandinterestsofthestudents.Teachersmaydecidetodoallthepartsandexerciseswiththestudents,orselectcertaininformation–loadeditemsorskillpracticeitemsastheteachingandtrainingfocus.Unit101.基本內容PartIA.SevenManagementPrinciplesofanIndustrialGroupB.RolesofGeneralManagerPartIIA.BusinessManagementB.TakingresponsibilityDuringtheRecessionPartIIIA.GreenCarsB.EnvironmentalProtectionPartIV:TheWorldofHumor2.教學基本要求Learnaboutmanagementprinciples.LearntounderstandEnvironmentalProtectionLearntocatchthekeywords.3.教學重點難點Knowledgeenvironmentprotectionisdifficulttounderstand,full-preparationarenecessarytostudythisunit.4.教學建議Teachersareadvisedtoadoptflexiblemethodstocopewiththisunit,dependingontheneedsandinterestsofthestudents.Teachersmaydecidetodoallthepartsandexerciseswiththestudents,orselectcertaininformation–loadeditemsorskillpracticeitemsastheteachingandtrainingfocus.Unit111.基本內容PartIA.UnderstandingCulturalDifferencesB.BusinessCulturePartIIA.TheGlobalizationParadoxB.JapaneseCommunicationStylesPartIIIA.Customs,EtiquetteandProtocolB.GlobalBusinessandLocalCulturesPartIV：TheWorldofHumor2.教學基本要求UnderstandmaterialsonculturaldifferenceGetsomegeneralideaaboutthebusinesscultureinwesterncountriesPractisenote-takingandoutliningskills3.教學重點難點CulturaldifferencesareyetanotherareawhichstudentsofEnglishtodayshouldpurposefullyknowsomethingabout.Asamatteroffact,thecommunicationvalueofEnglishisoftenbestdemonstratedinmanyoftheimportantinternationalbusinessencounters—justificationandlaworothermatters.4.教學建議Teachersshoulddevoteaconsiderableamountoftheclasstimewiththestudentstothestudyofsomefrequently-usedtechnicaltermsintroducedinthisunit.Tellthestudentsthatwordsandexpressionsaboutbusinessculture.Unit121.基本內容PartIDellComputerTurnsCustomerSatisfactionintoProfits(I)DellComputerTurnsCustomerSatisfactionintoProfits(II)PartIISwatch—ASuccessfulStoryJapaneseCommunicationStylesPartIIICustoms,EtiquetteandProtocolPersonalLifeStyleandthePurchasingProcessPartIV：TheWorldofHumor2.教學基本要求DeveloptheabilitytonotedownandanalyzestatisticsDeveloptheabilitytounderstandtheimpliedmeaningDeveloptheabilitytolistenforthegistofarguments3.教學重點難點Taking-noteandanalyzingstatisticsaredifficultforstudentstofollowdown,thecurrentmediaknowledgeshouldbefocusedon.4.教學建議Teachersareadvisedtoadoptflexiblemethodstocopewiththisunit,dependingontheneedsandinterestsofthestudents.Teachersmaydecidetodoallthepartsandexerciseswiththestudents,orselectcertaininformation–loadeditemsorskillpracticeitemsastheteachingandtrainingfocus.Unit131.基本內容PartIJobHuntingSuccessfulJobInterviewPartIIWritingYourResumeImprovingYourCommunicationSkillsPartIIIFindingaJobAbroadHowCanGraduateGetJobsPartIV：TheWorldofHumor2.教學基本要求BecomefamiliarwithsomewordsandexpressionsaboutbusinessandeconomyLearntograspthemainideasandimportantsupportingdetailsPractisetakingnotes3.教學重點難點Graspingthemainideasandimportantsupportingdetailsaredifficultforstudentstofollowdown,thecurrentknowledgeaboutbusinessandeconomyshouldbefocusedon.4.教學建議Teachersareadvisedtoadoptflexiblemethodstocopewiththesestwounits,dependingontheneedsandinterestsofthestudents.Teachersmaydecidetodoallthepartsandexerciseswiththestudents,orselectcertaininformation–loadeditemsorskillpracticeitemsastheteachingandtrainingfocus.Unit141.基本內容PartITradePolicyBalanceofTradePartIITradeProtectionisminU.S.TakesonNewFeaturesChineseMinisterCallsforFightAgainstTradeprotectionismPartIIIJapanTradeTalksAreUnderWayArtPaperMayCostMorePartIV：TheWorldofHumor2.教學基本要求TrytofollowdiscussionsonscienceandtechnologyUnderstandcerta