商務(wù)英語(yǔ)視聽(tīng)說(shuō)4課程教學(xué)大綱

商務(wù)英語(yǔ)視聽(tīng)說(shuō)4課程教學(xué)大綱課程編號(hào):04051014課程名稱：商務(wù)英語(yǔ)視聽(tīng)說(shuō)4/BusinessAudio-visualCourseI學(xué)時(shí)：64學(xué)分：3.0適用專業(yè):商務(wù)英語(yǔ)專業(yè)開(kāi)課學(xué)期：4先修課程:無(wú)考核要求:閉卷考試成績(jī)比例：平時(shí)成績(jī)30%，期末成績(jī)70%使用教材及主要參考書(shū)：1.沈愛(ài)珍主編，《新編商務(wù)英語(yǔ)聽(tīng)力教程》第4冊(cè)，高等教育出版社，2013年2.馬龍海、李毅主編，《商務(wù)英語(yǔ)視聽(tīng)說(shuō)》，外語(yǔ)教學(xué)與研究出版社，2009年3.王曉瑩主編，《商務(wù)英語(yǔ)教程》，上海大學(xué)出版社，2008年4.陳梅主編，《實(shí)用商務(wù)英語(yǔ)教程》，北京師范大學(xué)出版社，2010年一、課程性質(zhì)和任務(wù)“商務(wù)英語(yǔ)視聽(tīng)說(shuō)4”是為高等學(xué)校商務(wù)英語(yǔ)專業(yè)二年級(jí)學(xué)生開(kāi)設(shè)的一門(mén)綜合語(yǔ)言技能課，是專業(yè)必修基礎(chǔ)課程之一。該課程的主要任務(wù)對(duì)學(xué)生進(jìn)行正規(guī)的，嚴(yán)格的聽(tīng)說(shuō)技能訓(xùn)練，有計(jì)劃地、逐步地提高學(xué)生的聽(tīng)說(shuō)水平，學(xué)生通過(guò)商務(wù)英語(yǔ)視聽(tīng)說(shuō)語(yǔ)言要點(diǎn)，商務(wù)情景實(shí)踐以及綜合技能訓(xùn)練，逐步獲得商務(wù)英語(yǔ)交際能力和操作能力。二、教學(xué)目的與要求(一)教學(xué)目的本課程以視，聽(tīng)，說(shuō)綜合技能訓(xùn)練為主要教學(xué)目的，旨在培養(yǎng)學(xué)生在商務(wù)環(huán)境中正確理解并恰當(dāng)使用英語(yǔ)的能力。本課程以多樣化的輸入手段，通過(guò)學(xué)習(xí)有關(guān)商務(wù)活動(dòng)的實(shí)用材料，聽(tīng)錄音磁帶或CD，看錄像，使學(xué)生獲得生動(dòng)、豐富、效果好的語(yǔ)言形式、語(yǔ)言知識(shí)、文化背景知識(shí)與信息的輸入，熟悉并掌握主要的商務(wù)語(yǔ)言和用法，提高對(duì)文化差異的敏感性。在聽(tīng)力方面要求學(xué)生能聽(tīng)懂正常語(yǔ)速為每分鐘約140-180個(gè)單詞的商務(wù)活動(dòng)的談話，類(lèi)型涉及電話，采訪，討論，演講，會(huì)議發(fā)言等。要求學(xué)生能正確辨認(rèn)聽(tīng)覺(jué)信息，并做出適當(dāng)判斷，并能結(jié)合具體語(yǔ)言環(huán)境，理解所聽(tīng)內(nèi)容的深層含義，把握說(shuō)話者的態(tài)度和意圖。在口語(yǔ)方面，通過(guò)各種口語(yǔ)活動(dòng)有效地提高學(xué)生的口頭輸出能力，使他們能夠?qū)β?tīng)覺(jué)信息做出恰當(dāng)?shù)姆磻?yīng)，并運(yùn)用正確，得體的英語(yǔ)討論各種商務(wù)和日常生活的話題，進(jìn)行電話交談，客戶接待，商業(yè)談判，作簡(jiǎn)單的會(huì)議發(fā)言，商務(wù)報(bào)告，產(chǎn)品演示和介紹。學(xué)生要能夠較好地使用專業(yè)詞匯，表達(dá)連貫、內(nèi)容充實(shí)、語(yǔ)篇條理清晰、觀點(diǎn)明確和重點(diǎn)突出。同時(shí)注重在活動(dòng)中培養(yǎng)學(xué)生的交際能力，合作能力，提出建議和討論問(wèn)題的能力等。(二)教學(xué)基本要求“商務(wù)英語(yǔ)視聽(tīng)說(shuō)4”課程以商務(wù)專業(yè)知識(shí)為主題，側(cè)重商務(wù)能力的培養(yǎng)。教學(xué)內(nèi)容豐富，包括公司、合同、企業(yè)管理、信息技術(shù)、市場(chǎng)、競(jìng)爭(zhēng)及企業(yè)文化等板塊，為了讓學(xué)生更好地掌握當(dāng)代國(guó)際商務(wù)慣例，正確并恰當(dāng)?shù)赜糜⒄Z(yǔ)完成商務(wù)活動(dòng)，本課程選用高等教育出版社教材《新編商務(wù)英語(yǔ)聽(tīng)力教程4》，并配以大量的真實(shí)的商務(wù)英語(yǔ)視聽(tīng)材料，按照劍橋商務(wù)英語(yǔ)中級(jí)水平的要求，讓學(xué)生具備基本商業(yè)及文化素質(zhì)，提高跨文化溝通能力。三、學(xué)時(shí)分配章節(jié)課程內(nèi)容學(xué)時(shí)Unit1BrokersandProductManager6Unit2Contract6Unit3Partnership4Unit4Corporations4Unit5Management4Unit6InformationTechnology4Unit7Marketing4Unit8Competition4Unit9FinanceInstitutions4Unit10BusinessManagement4Unit11BusinessCulture4Unit12CustomerSatisfaction4Unit13JobHunting4Unit14TradePolicy4Unit15BrakesonFakes4四、教學(xué)中應(yīng)注意的問(wèn)題1）教學(xué)形式的多樣化，達(dá)到專業(yè)性和趣味性相結(jié)合。2）突出知識(shí)性和實(shí)踐性的良好結(jié)合。3）突出自主、互動(dòng)的學(xué)習(xí)過(guò)程，使學(xué)生學(xué)以致用。在教學(xué)過(guò)程中注重國(guó)際商務(wù)實(shí)踐能力的鍛煉，在商務(wù)活動(dòng)的情境中既熟悉了國(guó)際貿(mào)易流程，又學(xué)習(xí)了相關(guān)英語(yǔ)的應(yīng)用。4）在模擬商務(wù)場(chǎng)景中操練商務(wù)交際技能，了解相關(guān)知識(shí)。五、教學(xué)內(nèi)容Unit11.基本內(nèi)容PartIA.BrokersB.AProductManagerPartIIA.RelationshipswithDifferentKindsofpeopleB.RelationshipsbetweentheEmployeesPartIIIA.AccountantB.HowtobeasuccessfulBusinessmanPartIV:TheWorldofHumor2．教學(xué)基本要求DeveloptheabilitytonotedownandanalyzestatisticsDeveloptheabilitytounderstandtheimpliedmeaningDeveloptheabilitytolistenforthegistofarguments3.教學(xué)重點(diǎn)難點(diǎn)Somenewknowledgeandinformationaboutthebrokerandproductmanager.4.教學(xué)建議Itisessentialfortheteacherstohelpthestudentsfindoutandfocusonwhatisnewtothem.Beforestudyingtheunit,tellstudentstopreviewitandcollecttheinformation.Unit21.基本內(nèi)容PartIA.ContractLawAndWarrantyB.Trademark,patentandAgencylawPartIIA.OralContractsB.HowtoWriteEffectiveBusinessContractsPartIIIA.TalkingabouttheContractB.HireapersonalLawyerPartIV:TheWorldofHumor2.教學(xué)基本要求Learntograspthemainideasandimportantsupportingdetails.LocatetheinformationprovidedinthelisteningmaterialUnderstandterms,expressionsanddiscussionsincontract3.教學(xué)重點(diǎn)難點(diǎn)Someknowledgeandinformationunderthefamiliarconceptsofcontract，warrantyandpatent.4.教學(xué)建議Itisessentialfortheteacherstohelpthestudentsfindoutandfocusonwhatisnewtothem.Pre-listeningdiscussionsonthingslike“Contract”,“warranty”,“patent”willstirupthestudents’newinterestandcuriosityinthesetopics.Unit31.基本內(nèi)容PartIA.PartnershipB.CorporateChainsPartIIJointheNWBusinessPartnershipCreatingaWinningBusinessPartnershipPartIII:HealthPartnershipJointVenturePartIV:TheWorldofHumor2.教學(xué)基本要求DeveloptheabilitytounderstandtheimpliedmeaningDeveloptheabilitytolistenforthegistofarguments3.教學(xué)重點(diǎn)難點(diǎn)Tooutlineandputsomerelativelycomplexideasandrelationshipsinaverysimpleandclearway.4.教學(xué)建議TellthestudentsthatforadvancedEnglishlisteners,learningtochooseandusetherightwordsandwaystoorganizeandretainthereceivedinformationisjustasimportantasthetaskofachievingacorrectunderstandingoftheinformationitself.Unit41.基本內(nèi)容PartICorporationsTheModernCorporationPartIITypesofBusinessOrganizations(I)TypesofBusinessOrganizations(II)PartIII:TipstoMakeanOrganizationTransitionalCorporationPartIV:TheWorldofHumor2.教學(xué)基本要求BecomefamiliarwithwordsandexpressionsaboutcorporationsLearntograspthemainideasandimportantsupportingdetailsPractisetakingnotes3.教學(xué)重點(diǎn)難點(diǎn)Thisunitintroducescorporationsinourmodernsociety.Theintroductionsonthebackgroundofcorporationsarenecessaryforteacherstogivetothestudents.4.教學(xué)建議Sincetheideasandpracticesdescribedinthelisteningmaterialsmaystillsoundalittlebitremotetothestudents,teachersareadvisedtousesomeEnglish/Chinesereferencematerialstohelpthestudentsachieveathoroughandaccurateunderstandingofwhatisbeingdiscussedbythespeakers.Unit51.基本內(nèi)容PartIManagementBusinessAdministrationPartIIBusinessPracticeWhichoneismoreprofitable?PartIIITheNeedforaStrategicPlanWorker’sRolePartIV:TheWorldofHumor2.教學(xué)基本要求Understandterms,expressionsanddiscussionsinbusinessandmanagement,Identifythemainideainlistening3.教學(xué)重點(diǎn)難點(diǎn)Thisunitintroducesanumberofimportanteconomicconceptsinourmodernsociety.Identifyingthemainideaisdifficultforthestudents,sofull-preparationisnecessary.4.教學(xué)建議Sincetheideasandpracticesdescribedinthelisteningmaterialsmaystillsoundalittledifficulttothestudents,teachersareadvisedtousesomeEnglish/Chinesereferencematerialssuchasbackgroundofbusinesspracticewithpicturesandvideossoastohelpthestudentsachieveathoroughandaccurateunderstandingofwhatisbeingsaidbythespeakers.Unit61.基本內(nèi)容PartIInformationTechnology(I)InformationTechnology(II)PartIIInformationSecurityDifferenttypesofIndustryJobsPartIIITheE-marketingInformationNeedsPartIV:TheWorldofHumor2.教學(xué)基本要求Becomefamiliarwithtermsandexpressionsusedindiscussionsofinformationtechnology.Consolidatetheabilitytolistentogistsandcatchrelevantinformation3.教學(xué)重點(diǎn)難點(diǎn)Quickresponsetonumbersandthecorrectunderstandingofeconomicconceptsinourmodernsocietyforthestudentsinlearningthesematerials.4.教學(xué)建議Students’viewsoninformationtechnologyvarygreatly;andthesamemaybetruewiththeirattitudeseconomy.Pre-listeningandfollow-updiscussionscanbeorganizedwhenappropriate.TellthestudentsthatthechiefpurposesoflisteningtothesematerialsliesinthelearningoftheEnglishlanguage,andthroughwhich,inlearningabouttheworld.Unit71.基本內(nèi)容PartIMarketingCustomerServicePartIIMarketingApproaches(I)MarketingApproaches(II)PartIIIElementsoftheMarketplaceCross-culturalMarketingPartIV:TheWorldofHumor2.教學(xué)基本要求Understandterms,expressionsanddiscussionsaboutarchitecture.Practisenote-takingskillsPractiseidentifyingthemainideas.3.教學(xué)重點(diǎn)難點(diǎn):Technicaltermsaredifficultforstudentstoremember,thebackgroundofknowledgeisalsodifficulttocatch.4.教學(xué)建議：Students’viewsonmarketingmaydiffergreatly;andthesamemaybetruewiththeirattitudestowardscustomerservice.Pre-listeningandfollow-updiscussionscanbeorganizedwhenappropriate.TellthestudentsthatthechiefpurposesoflisteningtothesematerialsalwaysliesinthelearningoftheEnglishlanguage,andthroughwhich,inlearningabouttheworld.Unit81.基本內(nèi)容PartIA.SupplyandDemandB.CompetitionPartIIA.BusinessCompetition(I)B.BusinessCompetition((II)PartIIIA.WhatisaninternalcompanyanalysisB.InternalBusinessAnalysisPartIV:TheWorldofHumor2.教學(xué)基本要求Summarisemainideasandsupportingdetails.Followanalysesofcauseandeffect,developmentsandconsequencesofevents3.教學(xué)重點(diǎn)難點(diǎn)Thetrainingfocusofthisunitistheunderstandingofbusinesscompetitionpresentedbymeansofwordsandpictures,throughpersonalstoriesandthedevelopmentsofsomefirmsandcompanies.Attentionshouldbegiventonumberpracticethroughouttheunit.4.教學(xué)建議Tellthestudentsthatwhilelisteningtothematerialsandaccomplishingallthelanguagetaskssetintheexercises,itisveryimportantforthemtodeveloptheirownthinkingpower—forthepurposeoffindingthe“realkey”toallsuccessesintheworld,andatthesametime,forachievingtheperfectionofthemselvesasprofessionalsandalso,aspioneers.Unit91.基本內(nèi)容PartIOtherFinancialInstitutionsWhatIsaCentralBank?PartIIStandardcharteredBankBankingSupportforSmallBusinessPartIIIA.J.P.MorganB.FinalizingaPlanPartIV:TheWorldofHumor2.教學(xué)基本要求UnderstanddescriptionsandargumentsofeconomicandculturalissuesSummarizemainideasandsupportingdetailsFollowanalysesofcauseandeffect,developmentsandconsequencesofeventsMakeinferences3.教學(xué)重點(diǎn)難點(diǎn)WorldaffairsisoftenconsideredthemostdifficultnewstounderstandbymanystudentsofEnglish—partlybecauseofthelackofbackgroundknowledge,andpartlybecauseofthefastpresentationofnumbersandnumerals,largeorsmall,generalorspecific.4.教學(xué)建議Teachersareadvisedtoadoptflexiblemethodstocopewiththesestwounits,dependingontheneedsandinterestsofthestudents.Teachersmaydecidetodoallthepartsandexerciseswiththestudents,orselectcertaininformation–loadeditemsorskillpracticeitemsastheteachingandtrainingfocus.Unit101.基本內(nèi)容PartIA.SevenManagementPrinciplesofanIndustrialGroupB.RolesofGeneralManagerPartIIA.BusinessManagementB.TakingresponsibilityDuringtheRecessionPartIIIA.GreenCarsB.EnvironmentalProtectionPartIV:TheWorldofHumor2.教學(xué)基本要求Learnaboutmanagementprinciples.LearntounderstandEnvironmentalProtectionLearntocatchthekeywords.3.教學(xué)重點(diǎn)難點(diǎn)Knowledgeenvironmentprotectionisdifficulttounderstand,full-preparationarenecessarytostudythisunit.4.教學(xué)建議Teachersareadvisedtoadoptflexiblemethodstocopewiththisunit,dependingontheneedsandinterestsofthestudents.Teachersmaydecidetodoallthepartsandexerciseswiththestudents,orselectcertaininformation–loadeditemsorskillpracticeitemsastheteachingandtrainingfocus.Unit111.基本內(nèi)容PartIA.UnderstandingCulturalDifferencesB.BusinessCulturePartIIA.TheGlobalizationParadoxB.JapaneseCommunicationStylesPartIIIA.Customs,EtiquetteandProtocolB.GlobalBusinessandLocalCulturesPartIV：TheWorldofHumor2.教學(xué)基本要求UnderstandmaterialsonculturaldifferenceGetsomegeneralideaaboutthebusinesscultureinwesterncountriesPractisenote-takingandoutliningskills3.教學(xué)重點(diǎn)難點(diǎn)CulturaldifferencesareyetanotherareawhichstudentsofEnglishtodayshouldpurposefullyknowsomethingabout.Asamatteroffact,thecommunicationvalueofEnglishisoftenbestdemonstratedinmanyoftheimportantinternationalbusinessencounters—justificationandlaworothermatters.4.教學(xué)建議Teachersshoulddevoteaconsiderableamountoftheclasstimewiththestudentstothestudyofsomefrequently-usedtechnicaltermsintroducedinthisunit.Tellthestudentsthatwordsandexpressionsaboutbusinessculture.Unit121.基本內(nèi)容PartIDellComputerTurnsCustomerSatisfactionintoProfits(I)DellComputerTurnsCustomerSatisfactionintoProfits(II)PartIISwatch—ASuccessfulStoryJapaneseCommunicationStylesPartIIICustoms,EtiquetteandProtocolPersonalLifeStyleandthePurchasingProcessPartIV：TheWorldofHumor2.教學(xué)基本要求DeveloptheabilitytonotedownandanalyzestatisticsDeveloptheabilitytounderstandtheimpliedmeaningDeveloptheabilitytolistenforthegistofarguments3.教學(xué)重點(diǎn)難點(diǎn)Taking-noteandanalyzingstatisticsaredifficultforstudentstofollowdown,thecurrentmediaknowledgeshouldbefocusedon.4.教學(xué)建議Teachersareadvisedtoadoptflexiblemethodstocopewiththisunit,dependingontheneedsandinterestsofthestudents.Teachersmaydecidetodoallthepartsandexerciseswiththestudents,orselectcertaininformation–loadeditemsorskillpracticeitemsastheteachingandtrainingfocus.Unit131.基本內(nèi)容PartIJobHuntingSuccessfulJobInterviewPartIIWritingYourResumeImprovingYourCommunicationSkillsPartIIIFindingaJobAbroadHowCanGraduateGetJobsPartIV：TheWorldofHumor2.教學(xué)基本要求BecomefamiliarwithsomewordsandexpressionsaboutbusinessandeconomyLearntograspthemainideasandimportantsupportingdetailsPractisetakingnotes3.教學(xué)重點(diǎn)難點(diǎn)Graspingthemainideasandimportantsupportingdetailsaredifficultforstudentstofollowdown,thecurrentknowledgeaboutbusinessandeconomyshouldbefocusedon.4.教學(xué)建議Teachersareadvisedtoadoptflexiblemethodstocopewiththesestwounits,dependingontheneedsandinterestsofthestudents.Teachersmaydecidetodoallthepartsandexerciseswiththestudents,orselectcertaininformation–loadeditemsorskillpracticeitemsastheteachingandtrainingfocus.Unit141.基本內(nèi)容PartITradePolicyBalanceofTradePartIITradeProtectionisminU.S.TakesonNewFeaturesChineseMinisterCallsforFightAgainstTradeprotectionismPartIIIJapanTradeTalksAreUnderWayArtPaperMayCostMorePartIV：TheWorldofHumor2.教學(xué)基本要求TrytofollowdiscussionsonscienceandtechnologyUnderstandcerta