購房消費者調研問卷

經典word整理文檔，僅參考，雙擊此處可刪除頁眉頁腳。本資料屬于網絡整理，如有侵權，請聯(lián)系刪除，謝謝！終止答案序號）12345123451234512345Createdby昆明風之鈴市場調查與研究有限公司1甄別問卷SS1.有········································································1····························································2S1.22011年2012年··································································3···································································4··································································2說不清S3支）的費用】的支出大概占家庭總收入的比例為？·····································································1·····································································2·····································································3····························································4S4.請問您的年齡是：記錄年齡：歲······························································1終止訪問································································746-50歲·································································851-55歲·································································956-60歲·································································10·······························································60歲以上11S5房地產相關行業(yè)·······················································1市場調查研究公司或廣告公司········································2您本人是在校就讀學生（研究生及以上學歷除外）················3··························································4以上都不屬于A房產現(xiàn)狀及滿意度研究A1.1.您家目前總計擁有幾套住房套（沒有住房的被訪者跳答B(yǎng)部分）人一起居住A1.2.5天及以上）居住的一套住房有A2.1.【出示卡片+地圖】您最常（一周居住5天及以上）居住的一套住房當時的購買情況是：物業(yè)類型：屬于昆全新商品房二手全新商品房二手其它房產單位福利房單位集資房上輩房產7層及以下）高層（17-24層）小高層（8-16層）別墅1234567自建房A2.2.您家具體居住在（讀出A2C答案）的路，您為什么會選擇在這里居住Createdby昆明風之鈴市場調查與研究有限公司Pageof2A3.5天及以上）居住的一套住房的面積是：㎡1234567························································································································································8910111213········································181-200㎡··········································200㎡以上··········································101㎡-110㎡·······································111㎡-120㎡·······································A4.您對.您最常（一周居住5天及以上）居住的一套住房的主要滿意點是：不滿意點是：滿意點：不滿意點：B消費者產品需求研究B1·······································1234投資··················································99············································結婚用房B2.1市中心北市區(qū)南市區(qū)···············································1···············································2···············································345B2.2.【出示卡片】您首選該（B2.1····································區(qū)域升值潛力大123456789區(qū)域規(guī)劃好····································································································································································10·······································99············································方便就學B3···················································································多層（8層以下）1別墅42399·································小高層（8-16層）B4平層··················································錯層·························································································123Createdby昆明風之鈴市場調查與研究有限公司Pageof3B5.請問您會購買的住房面積是：㎡1234567························································································································································8910111213········································181-200㎡··········································200㎡以上··········································101㎡-110㎡·······································111㎡-120㎡·······································B6.請問您會選擇的房型是：室廳衛(wèi)B7.您最高能承受的房屋總價是：訪問員記錄萬元至萬元，并計算均值：萬元B8.一次性付款，全額自己付··············································一次性付款，向親戚朋友籌款銀行按揭貸款·······································B9精裝修地板、墻面、頂面、衛(wèi)生間、廚房、陽··············································臺裝修)廚衛(wèi)簡單裝修（廚房、衛(wèi)生間）··················3···············································毛坯房12B10首選其次再次主臥··················································主衛(wèi)··················································次臥··················································次衛(wèi)··················································客廳····················································································································································1234567餐廳89書房·······················································································客廳陽臺更衣間···················································································露臺（無屋頂）1011121399···························································入戶花園（在房間內，外圍有欄桿）其他（請注明）：.····································································································12購買數量總價數量個11.111.2萬元B125項）第一第二第三第四第五·················································開發(fā)商品牌······················································································價格9············································1012131499小區(qū)規(guī)模社區(qū)周邊居住人群素質·······································································3交通便捷性·················································································外部自然景觀小區(qū)內部環(huán)境···········································································周邊的商業(yè)配套周邊醫(yī)療配套··············································································6·······································7其他（請注明）：·······································離工作單位近8B13首選其次再次報紙··································································································雜志························································································89電臺··················································電視··················································網絡··················································房交會···············································樓盤宣傳資料···················································································310121345·····························································································6樓宇視頻短信Createdby昆明風之鈴市場調查與研究有限公司Pageof4············································7其他（請注明）：99車身廣告C消費者項目地需求研究C1【出示地圖】如果在慮對象：【單選】地塊建一個住宅小區(qū)，產品主要以多層和小高層為主，您是否會作為購房考····················································會不會···························································································視情況而定123C2.您為什么做出以上考慮？還有呢？還有呢？C3.如果您購買中、高端樓盤的住房，您能承受的最高單價是元/平米C4.您最關注昆明樓盤是：其次是：再次是：是它的什么地方引起您對它的關注：你覺得它屬于什么檔次樓盤（名稱）吸引點再次C5.首選其次再次醫(yī)療配套金融郵政配套························································································123456·························教育配套（幼、小、初）其他（請注明）：99·······································文化娛樂配套C6.【出示卡片】·······································商務休閑會所超市··········································································································································12345678洗浴會所茶室咖啡廳·····································································································································································································································專賣店中餐館西餐廳快餐店9量販KTV························································································101199特色酒吧其他（請注明）：F背景資料部分F1.男····················································1女····················································2F2.····························1·························2·············3···················································345Createdby昆明風之鈴市場調查與研究有限公司Pageof5F2.【出示卡片】·································7年輕的單身人士，獨自居住1有-1歲-6歲嬰兒的家庭有6歲以上孩子在讀書··································8··················23孩子已經獨立但還跟父母住一快孩子已經獨立，不跟父母住在一快····················9中年的單身人士，獨自居住4····10··································夫婦二人或準夫婦二人5F4.【出示卡片】········································高中中專技校·································································································································4·········································523其他（請注明）：F5【出示卡片】············································································································································································································1····························技術開發(fā)、科研教育、衛(wèi)生醫(yī)療人員····························································································································································································································································································其他（請注明）：F6.【出示卡片】請問您的個人月均收入水平是：（這里的收入包括所有您所有的工資、獎金、紅利、股票收入或其他兼職收入總和）（單選）·······································1元·····································2元·····································3元·····································4元····································5元·····································6元·····································7元·····································8元·····································元··········································