流行趨勢分析課程教學(xué)大綱

《流行趨勢分析》教學(xué)大綱課程代碼課程名稱流行趨勢分析英文名稱Fashiontrendanalysis課程類別學(xué)科基礎(chǔ)課課程性質(zhì)選修學(xué)時總學(xué)時：16理論學(xué)時：16，實踐學(xué)時：0學(xué)分1開課學(xué)期第三學(xué)期開課單位設(shè)計學(xué)院適用專業(yè)服裝與服飾設(shè)計授課語言中文授課先修課程時裝畫技法畢業(yè)要求（專業(yè)培養(yǎng)能力）本課程對學(xué)生達到畢業(yè)要求有如下貢獻：1、2、3、4、5、10、121.設(shè)計知識：掌握扎實的基礎(chǔ)知識和專業(yè)技能，能夠?qū)⒎b與服飾設(shè)計的專業(yè)知識和理論用于解決實際的設(shè)計實踐問題。2.問題分析：能夠應(yīng)用服裝與服飾設(shè)計的專業(yè)知識和理論，并通過文獻研究以識別、表達和分析復(fù)雜的設(shè)計問題。3.設(shè)計/開發(fā)解決方案：能夠針對復(fù)雜設(shè)計問題提出解決方案，并能夠在設(shè)計環(huán)節(jié)中體現(xiàn)創(chuàng)新意識，考慮經(jīng)濟、文化、環(huán)保、安全、技術(shù)、美觀等因素。4.研究：能夠基于服裝與服飾設(shè)計的基本原理并采用科學(xué)方法對復(fù)雜設(shè)計問題進行研究，包括設(shè)計實驗、現(xiàn)象觀察與分析、地域文化與藝術(shù)思潮，在信息采集與梳理的過程中形成合理有效的設(shè)計成果。5.使用現(xiàn)代工具：能夠針對服裝與服飾設(shè)計的復(fù)雜問題，開發(fā)、選擇與使用恰當藝術(shù)技術(shù)手段、現(xiàn)代信息工具和資源，并能夠理解其局限性。10.溝通：能夠就復(fù)雜設(shè)計實踐問題與業(yè)界同行及社會公眾進行有效溝通和交流，包括繪制設(shè)計草圖、撰寫報告、陳述發(fā)言、清晰表達或回應(yīng)指令。并具備一定的國際視野，能夠在跨文化背景下進行溝通和交流。12.終身學(xué)習(xí)：具有自主學(xué)習(xí)和終身學(xué)習(xí)的意識，有不斷學(xué)習(xí)和適應(yīng)發(fā)展的能力。課程培養(yǎng)學(xué)生的能力（教學(xué)目標）本課程要求學(xué)生學(xué)會廣泛市場調(diào)查和全方位估測服裝社會發(fā)展趨勢，統(tǒng)計包括各種商業(yè)、經(jīng)濟、人口、消費等資料；分析新技術(shù)的發(fā)展和新社會現(xiàn)象觀念；分析各大權(quán)威機構(gòu)的預(yù)測資料，能夠準確得出時尚判斷，明確當季時尚流行趨勢走向。課程簡介本課程屬專業(yè)必修課，掌握流行信息對于服裝產(chǎn)品的設(shè)計有著重要的指導(dǎo)意義，對流行信息的獲得、交流、反應(yīng)和決策速度成為決定產(chǎn)品競爭能力的關(guān)鍵因素。而對于流行信息的收集、分析與應(yīng)用，無疑是強化競爭力的重要手段。本課程的教學(xué)目的就是要求學(xué)生必須具有認知流行、掌握預(yù)測手段和應(yīng)用流行資訊的能力，在服裝高等教育的教學(xué)中，時尚流行的緣起、預(yù)測、創(chuàng)新與應(yīng)用是培養(yǎng)服裝職業(yè)人十分重要的目標。教學(xué)內(nèi)容與學(xué)時分配第一章服裝流行2學(xué)時1、流行的概念與產(chǎn)生1.1流行的概念1.2服裝流行的產(chǎn)生2、服裝流行的發(fā)展演變2.1現(xiàn)代服裝流行的發(fā)展基礎(chǔ)2.2服裝流行的演變3、服裝流行的影響因素、特征與傳播方式3.1服裝流行的影響因素3.2流行的特征與傳播理論第二章服裝流行趨勢2學(xué)時1、流行趨勢的概念2、現(xiàn)代流行趨勢的形成與發(fā)展2.1服裝生產(chǎn)的變化2.2消費市場的變化2.3國際流行發(fā)源地的多元化2.4國際流行趨勢的一致性2.5現(xiàn)代流行趨勢的結(jié)構(gòu)3、流行趨勢的相關(guān)概念與常見的流行風(fēng)格3.1相關(guān)概念3.2常見的流行風(fēng)格第三章服裝流行趨勢預(yù)測4學(xué)時1、服裝流行趨勢預(yù)測的概念與目的1.1服裝流行趨勢預(yù)測的概念1.2服裝流行趨勢預(yù)測的目的2、服裝流行趨勢預(yù)測相關(guān)的類型2.1按時間劃分2.2按內(nèi)容劃分3、流行預(yù)測的內(nèi)容3.1色彩預(yù)測3.2纖維、面料的預(yù)測3.3款式的預(yù)測3.4零售業(yè)的預(yù)測4、流行趨勢發(fā)布的形式4.1流行色的發(fā)布形式4.2纖維與面料的發(fā)布形式4.3款式的發(fā)布形式5、流行趨勢預(yù)測體系與國際預(yù)測機構(gòu)第四章服裝流行趨勢的調(diào)查與分析8學(xué)時1、服裝流行市場的行業(yè)構(gòu)成1.1一級結(jié)構(gòu)——原材料制造業(yè)1.2二級結(jié)構(gòu)——成衣制造業(yè)1.3三級結(jié)構(gòu)——各級零售業(yè)2、趨勢預(yù)測的信息調(diào)查2.1服飾流行行業(yè)的信息采集2.2消費者的信息收集2.3媒體的信息收集2.4區(qū)域文化的觀察3、流行趨勢預(yù)測的信息分析與提煉3.1定性內(nèi)容分析3.2定量內(nèi)容分析4、流行趨勢的調(diào)查報告4.1有關(guān)各種市場的流行特點與流行程度的報告的內(nèi)容4.2產(chǎn)品開發(fā)過程中的相關(guān)流行報告實驗教學(xué)（包括上機學(xué)時、實驗學(xué)時、實踐學(xué)時）0教學(xué)方法課程教學(xué)以課堂教學(xué)、課外作業(yè)、綜合討論、網(wǎng)絡(luò)以及授課教師的科研項目于積累等共同實施?？己朔绞奖菊n程注重過程考核，成績比例為：平時作業(yè)和課堂表現(xiàn)：30%期末考試（設(shè)計最終成果）：70%教材及參考書現(xiàn)用教材：主要參考資料：“Fashiontrendanalysis”SyllabusCourseCodeCourseTitleFashiontrendanalysisCourseCategoryDisciplinaryBasicCourseCourseNatureCompulsoryCourseClassHours16Credits1.0SemesterSemesterThreeInstituteDesignInstituteProgramOrientedFashionandAccessoriesDesignTeachingLanguageChinesePrerequisitesModelingFoundation(4)StudentOutcomes(SpecialTrainingAbility)1.Designknowledge:Mastersolidbasicknowledgeandprofessionalskillsandbeabletoapplytheprofessionalknowledgeandtheoriesoffashionandaccessoriesdesigntosolvingpracticalproblemsindesignpractices.2.Problemanalysis:Beabletoidentify,expressandanalyzecomplexdesignproblemsthroughdocumentaryresearchestakingadvantageofprofessionalknowledgeandtheoriesoffashionandaccessoriesdesign.3.Solutionsdesign/development:Beabletoproposesolutionsaimedatcomplexdesignproblems,embodyconsciousnessofcreativityandconsiderfactorsofeconomy,culture,environmentalprotection,safety,technologyandaestheticsinthelinksofdesign.4.Research:Beabletodoresearchesoncomplexdesignproblemsbasedonbasicprinciplesoffashionandaccessoriesdesignbyscientificmethods,includingdesignexperiments,observationandanalysisofphenomenon,regionalcultureandarttrend,toformreasonableandeffectiveresultsduringtheprocessofinformationacquisitionandorganization.5.Usageofmoderntools:Beabletodevelop,selectandadoptappropriatearttechnologymethods,moderninformationtoolsandresourcesaimedatcomplexproblemsoffashionandaccessoriesdesignandbeabletounderstandthelimitations.10.Communication:Beabletomakeeffectivecommunicationswithindustrypeersandthepubliconcomplexdesignpracticalproblems,includingdrawingdesignsketches,writingreports,makingpresentations,clearlyexpressingorrespondingorders.Moreover,possesscertaininternationalvisiontomakecommunicationsinacross-culturalcontext.12.Lifelonglearning:Possesstheconsciousnessofindependentlearningandlifelonglearningandtheabilitiesofcontinuouslearningandadaptiontodevelopment.TeachingObjectivesThiscourserequiresstudentstolearnextensivemarketresearchandcomprehensiveestimationofthetrendofsocialdevelopmentstatisticsclothing,includingcommercial,economic,population,consumptionandotherdata;analysisoftheconceptofthedevelopmentofnewtechnologiesandnewsocialphenomenon;analysisandforecastdataineachauthority,canaccuratelydrawfashionjudgment,clearseasonalfashiontrends.CourseDescriptionAsabranchofChinesetraditionalculture,traditionalhandicrafthasalonghistoryandrichconnotation,includingnumerousfolkproductiontechniquesandbecomingoneofthemaincontentthroughthedevelopmentofculturalhistory,arthistoryanddesignhistory.Thecombinationoftraditionalhandicraftandmoderncostumedesigncannotonlypromotethemoderncostumedesign,butalsoinjectnewvitalityintoChinesetraditionalculture.Thiscourseaimstoanalysisandunscramblethetraditionalhandicraftrespectivelyfromthedirectionsoninheritanceandinnovation,strengthenthestudents’studyontraditionalcraftsmanshipfromtheperspectiveofclothingdesign,trainthestudents’senseofresponsibilityandmissiononprotectingandcherishingChinesetraditionalhandicraftandcultivatetheirprotectionawarenessandinnovationawareness.Thiscoursepaysattentiontotheresearchonhistory

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actualityandthecombinationoftheoryandpractice,expandsstudents’horizonsandknowledgeusingtheadvantagesof

collegesandthecommunicationbetweenuniversitiesandthefolk,thuseffectivelytrainsstudentstoinheritandprotectthetraditionalcraftsmanship.TeachingContentandClassHoursDistributionThefirstchapter,clothingpopular2hours1,thepopularconceptsandproduction1.1popularconcepts1.2,theprevalenceofclothing2,thedevelopmentandevolutionoffashion2.1,thedevelopmentfoundationofmodernfashion2.2,clothingpopularevolution3,theinfluencingfactors,characteristicsandmodeofcommunication3.1,clothingpopularinfluencefactors3.2popularfeaturesandcommunicationtheoryThesecondchapter:fashiontrends2hours1,theconceptofpopulartrends2,theformationanddevelopmentofmodernfashiontrends2.1changesingarmentproduction2.2changesintheconsumermarket2.3,thediversificationofthebirthplaceofinternationalpopular2.4consistencyofinternationaltrends2.5thestructureofmodernfashiontrends3,theconceptofpopulartrendsandcommonpopularstyle3.1relevantconcepts3.2commonfashionstylesThethirdchapter,clothingfashiontrendprediction,4hours1,theconceptandpurposeoffashiontrendsprediction1.1conceptoffashiontrendprediction1.2,clothingfashiontrendsforecastpurposes2,clothingfashiontrendsforecastrelatedtypes2.1dividebytime2.2dividebycontent3,thecontentofpopularforecast3.1colorforecasting3.2fiberandfabricforecasts3.3modelpredictions3.4retailforecasts4,thetrendofthereleaseform4.1,thereleaseofpopularcolors4.2releaseformoffiberandfabric4.3stylereleaseform5,thetrendpredictionsystemandtheinternationalpredictionagencyThefourthchapterisaboutthesurveyandanalysisoffashiontrends,8hours1,theapparelindustryinthepopularmarket1.1primarystructure-rawmaterialmanufacturing1.2,twostructure-garmentmanufacturingindustry1.3,threestructure-