The Strategy of IKEA 宜家戰(zhàn)略分析

1、The strategy of IKEA Product strategy Low-cost strategy Intimate policy Product Strategy Product Strategy Market positioningUnique designA wide range Beautiful and durable product Market positioningIn Europe: low prices, attractive, durableIn China: white-collar workers who want to buy luxuries, but

2、 can not afford the high prices Three points : 1.IKEA meets the psychology of Chinese white-collar crowd as a global brand . 2.On every corner and philosophy IKEA stores are full of different cultures3.IKEK allows the customers to assemble their own furniture and choose the product for free . Unique

3、designUniquedesignsimplenaturaldurableB Beautiful and durable eautiful and durable Four Seasons Four Seasons quilt quilt A wide range1.There is a wide range of functions.IKEA can find all practical household items, customers do not have to run between the respective home shop.2.The wide range of the

4、 styles.Different tastes of people here can find their own love. Low-cost Strategy management idea set the cost firsrt and then design attach importance to the team work take all aspect into account using new technology and materials regard the customers as working partners shopping line has been well designed Intimate Policy allows consumers to experience a product customers can enjoy the fun of assembling the furniture on their own brief designs represent a simple lifestyle. published magazines with the pictures of the