銷售指標(biāo)匯報(bào)模板

1、5-Jul-2215-Jul-22 Business Roundtable1公司經(jīng)營(yíng)例會(huì)匯報(bào)Business Roundtable營(yíng)銷管理部營(yíng)銷管理部Sales Dept.2013.095-Jul-2225-Jul-22 Business Roundtable2上月經(jīng)營(yíng)例會(huì)要求執(zhí)行情況上月經(jīng)營(yíng)例會(huì)要求執(zhí)行情況 Follow-up Actions序號(hào)部門會(huì)議要求/問(wèn)題描述 評(píng)論（可選） 狀態(tài)要求日期預(yù)計(jì)完成日期No.Dept.RequestComment （Optional)Status (Open） （closed）Requested DateEstimated completion Date

2、本月無(wú)。/None.5-Jul-2235-Jul-22 Business Roundtable3績(jī)效指標(biāo)完成情況績(jī)效指標(biāo)完成情況 Sales Scorecard100%90% & 100%90%績(jī)效指標(biāo)績(jī)效指標(biāo)Metric目標(biāo)目標(biāo) Target2012 Actual實(shí)際實(shí)際YTD Actual完成狀態(tài)完成狀態(tài)Status銷量預(yù)算Sales Volume98,60088,5811-8月份72,013Jan Aug 72,013 units完成完成1-8月份預(yù)算的月份預(yù)算的111%111% of YTD budget 完成全年預(yù)算的73%73% of FY budget 車用銷量比2012

3、On Road Growth vs. 2012+3.1% (78,200 units)75,8501-8月份58,929Jan-Aug 58,929 units完成1-8月份預(yù)算的114%114% of YTD budget 同比增加同比增加30.2%30.2% vs. Previous YTD工業(yè)用銷量比2012Off Road Growth vs. 2012+60% (20,400 units)12,7311-8月份13,084Jan-Aug 13,084 units完成1-8月份預(yù)算的99%99% of YTD budget 同比增加同比增加38%38% vs. Previous YTD

4、DEUTZ銷量比2012Deutz Growth vs. 2012+85% (37,400 units)20,1831-8月份23,471Jan-Aug 23,471 units完成1-8月份預(yù)算的117%117% of YTD budget 同比增加同比增加82.9% 82.9% vs. Previous YTD銷售收入（含備件：萬(wàn)元）Sales turnover (including spare parts:10,000)269,689200,1601-8月份165,604Jan -Aug 165,604完成完成1-8月份預(yù)算的月份預(yù)算的99%99% of YTD budget 完成全年預(yù)

5、算的61%61% of FY budget 車用銷售收入（萬(wàn)元）On-road sales turnover (10,000)+25% (181,017)144,7571-8月份118,402Jan-Aug 118,402完成1-8月份預(yù)算的108%108% of YTD budget 同比增加同比增加36%36% vs. Previous YTD工業(yè)用銷售收入 （萬(wàn)元）Off-road sales turnover(10,000)+73% (67,621 )39,0431-8月份38,507Jan-Aug 38,507完成1-8月份預(yù)算的89%89% of YTD budget 同比增加同比

6、增加25%25% vs. Previous YTD柴油機(jī)市場(chǎng)份額比2012 Market share rate by comparison with 2012+0.04% (DDE = 2.65%)2.61%+0.30（DDE=2.91%）車用市場(chǎng)份額比2012On Road Market Share vs. 2012+0.04% (DDE = 2.60%)2.56%+0.22（DDE=2.78）工業(yè)用市場(chǎng)份額比2012Off Road Market Share vs. 2012+0.72% (DDE = 2.79%)2.07%+0.58（DDE=2.65%）逾期應(yīng)收帳款月平均（萬(wàn)元）Over

7、due AR monthly avg (10,000 rmb)39005,1083255（-36%）產(chǎn)成品庫(kù)存（不含質(zhì)保封存和大線未修）Finished inventory (monthly avg) (not include quality preservation and not repaired ones)75008,1457207（-12%）車用產(chǎn)品預(yù)測(cè)準(zhǔn)確率On Road Product forecast accuracy rate+3% (DDE = 43%)40%50%（+10%）工業(yè)用產(chǎn)品預(yù)測(cè)準(zhǔn)確率Off Road Product forecast accuracy rate+

8、10% (DDE = 51%)41%65%（+24%）注：季度匯報(bào)！注：季度匯報(bào)！Note: report quarterlyNote: report quarterly5-Jul-2245-Jul-22 Business Roundtable4行業(yè)銷售情況行業(yè)銷售情況Industry Sales Trends 商用車市場(chǎng)環(huán)境商用車市場(chǎng)環(huán)境/ : 2013年年7月份月份Commercial Vehicle Market : Jul行業(yè)適配空間行業(yè)適配空間 Applicable MarketDDE銷售銷售 DDE salesDDE同行業(yè)對(duì)比同行業(yè)對(duì)比DDE Relative Change to

9、Industry累計(jì)累計(jì)YTD同期累計(jì)同期累計(jì)YTD PY 同比增長(zhǎng)同比增長(zhǎng)% Change累計(jì)累計(jì)YTD同期累計(jì)同期累計(jì)YTD PY 同比增長(zhǎng)同比增長(zhǎng)% Change載貨車市場(chǎng) Truck market輕卡Light duty509,230 484,088 5.2%23,098 19,030 21.4%中重卡小計(jì) Medium & Heavy duty448,435 398,824 12.4%26,191 18,369 42.6%貨車合計(jì)Total for truck957,665 882,912 8.5%49,289 37,399 31.8%客車市場(chǎng)Coach & Bus

10、market輕客（6-7米） Light duty coach （6-7 meter）42,370 40,184 5.4%1,191 497 139.6%大中型客車小計(jì) Motorbus & Bus80,233 80,442 -0.3%1,236 1,072 15.3%客車合計(jì) Total for Coach & Bus122,603 120,626 1.6%2,427 1,569 54.7% Change DDE Industry注：季度匯報(bào)！注：季度匯報(bào)！Note: report quarterlyNote: report quarterly5-Jul-2255-Jul-2

11、2 Business Roundtable55工業(yè)用細(xì)分市場(chǎng)銷售情況工業(yè)用細(xì)分市場(chǎng)銷售情況: 2013年年7月份月份 Off-road Market: Jul行業(yè)適配空間行業(yè)適配空間 Applicable MarketDDE銷售銷售DDE SalesDDE同行業(yè)對(duì)比同行業(yè)對(duì)比DDE Relative Change to Industry累計(jì)累計(jì)YTD同期累計(jì)同期累計(jì)YTD PY 同比增長(zhǎng)同比增長(zhǎng)% Change累計(jì)累計(jì)YTD同期累計(jì)同期累計(jì)YTD PY 同比增長(zhǎng)同比增長(zhǎng)% Change叉車Forklift114,228 104,065 10%4,332 3,057 42%挖掘機(jī)Excavato

12、r33,316 36,989 -10%1,070 582 84%壓路機(jī)Road Roller6,876 6,281 9%782 723 8%攤鋪機(jī)Paver1,393 1,359 3%272 256 6%裝載機(jī)Wheel Loader98,563 102,413 -4%145 146 -1%平地機(jī)Grader2,456 2,629 -7%133 194 -31%起重機(jī)Truck Crane8,852 11,737 -25%2 6 -67%以上合計(jì)Subtotal265,684 265,473 0%6,736 4,964 36%混凝土設(shè)備(拖泵) Concrete PumpN/A N/AN/A2

13、,827 2,535 12%N/A農(nóng)機(jī) HarvesterN/A N/A N/A 1,177 80 1371%N/A空壓機(jī)CompressorN/A N/A N/A 560 411 36%N/A發(fā)電機(jī)設(shè)備GeneratorN/A N/A N/A 453 85 433%N/A其它OtherN/A N/A N/A 87 251 -65%N/A合計(jì)Total (with data)265,684 265,473 11,840 8,326 42%行業(yè)銷售情況行業(yè)銷售情況Industry Sales Trends % Change DDE Industry注：季度匯報(bào)！注：季度匯報(bào)！Note: repo

14、rt quarterlyNote: report quarterly5-Jul-2265-Jul-22 Business Roundtable6柴油機(jī)行業(yè)銷售情況柴油機(jī)行業(yè)銷售情況: 2013年年7月份月份By OEM: JulRank柴油機(jī)廠家柴油機(jī)廠家Engine company7月月Jul累計(jì)累計(jì)YTD份額份額%Market Share同期累計(jì)同期累計(jì)YTD PY 同期份額同期份額%PY Market Share同比增長(zhǎng)同比增長(zhǎng)Volume % Change1玉柴Yulin Diesel39,011310,91814.2%272,03113.2%14.3%2濰柴Weifang Diese

15、l21,931210,9719.6%160,9747.8%31.1%3錫柴Wuxi Diesel24,350195,3528.9%192,2599.3%1.6%4云內(nèi)Yunnei Diesel12,300128,4665.9%134,5056.5%-4.5%5東風(fēng)康明斯Dongfeng Cummins14,644105,3794.8%99,0644.8%6.4%6揚(yáng)柴Yangzhou Diesel8,99898,5014.5%94,1844.6%4.6%7朝柴Chaoyang Diesel7,13084,3183.9%91,6494.5%-8%8道依茨一汽大柴道依茨一汽大柴DDE7,77063

16、,7882.9%47,4402.3%34.5%9中國(guó)重汽CNHTC6,23656,4202.6%55,3062.7%2.0%10上柴Shanghai Diesel1,47013,0090.6%18,9090.9%-31.2%前十位合計(jì) Total of Top 10143,8401,267,12257.9%1,166,32156.7%8.6%合計(jì)Industry Total242,3192,188,607100%2,058,213100%6.3%行業(yè)銷售情況行業(yè)銷售情況Industry Sales Trends DDE: Previous Month Rank = 8, Previous Ye

17、ar Rank = 9注：季度匯報(bào)！注：季度匯報(bào)！Note: report quarterlyNote: report quarterly5-Jul-2275-Jul-22 Business Roundtable7營(yíng)銷節(jié)點(diǎn)計(jì)劃完成情況營(yíng)銷節(jié)點(diǎn)計(jì)劃完成情況 Completion of Sales Plan (Aug)100%90% & 100% 1 year (Aug)一年以上庫(kù)存變化情況一年以上庫(kù)存變化情況 Inventory 1 year上月庫(kù)存上月庫(kù)存Previous Month本月增加本月增加Additional本月銷售本月銷售Reduced本月庫(kù)存本月庫(kù)存Month EndSe

18、p6992610715Oct7159086719Nov71945158606Dec60667123550Jan55017189378Feb378605433Mar4338437480Apr4805731506May5061131486Jun4861048448Jul4482414487Aug4872589423措施措施Action Plan：* *不含質(zhì)保封存和大線未修不含質(zhì)保封存和大線未修Not include quality preservation and not repaired onesNot include quality preservation and not repaired

19、 ones5-Jul-22165-Jul-22 Business Roundtable16行動(dòng)計(jì)劃行動(dòng)計(jì)劃 Action plan 潛在市場(chǎng)、新的市場(chǎng)領(lǐng)域 Potential & New Market 配試工作 Application Phase 批量供貨 SOP 其他 Others 業(yè)務(wù)業(yè)務(wù)Business市場(chǎng)市場(chǎng)Market領(lǐng)域領(lǐng)域Segment項(xiàng)目類別項(xiàng)目類別Type客戶客戶Customer上月工作上月工作Last month work本月計(jì)劃本月計(jì)劃This month planning市場(chǎng)開(kāi)發(fā)Market Development解放公司Jiefang中重卡Middle-Hea

20、vy truck解放公司Jiefang1、針對(duì)軍車訂單的簽訂，做好道依茨產(chǎn)品切換及保證訂單交付Well finish DEUTZ product transition and guarantee order delivery because of military vehicle order signing2、配合青汽做好龍V匹配道依茨發(fā)動(dòng)機(jī)的市場(chǎng)推廣工作Coordinate with Qingqi for market promotion of Long V applied with DEUTZ engine1、滿足道依茨產(chǎn)品的供貨要求Meet supply demand of DEUTZ

21、product2、做好4DD產(chǎn)品交付及用戶跟蹤工作Guarantee 4DD product delivery and customer following 輕卡Light-duty truck輕卡Light truck奇瑞Cherry奇瑞輕卡已經(jīng)開(kāi)始收集我公司產(chǎn)品資料并著手進(jìn)行整車布置Cherry light-duty truck has collected our product information and started to apply with complete vehicle到奇瑞輕卡基地進(jìn)行調(diào)研，并與相關(guān)人員溝通，加快匹配進(jìn)度Make investigation at Che

22、rry base and communicate with relevant staff to speed application客車Bus客車Bus鄭州宇通Zhengzhou Yutong督促、跟蹤國(guó)4校車整改實(shí)施進(jìn)程：進(jìn)程中Push and follow National school bus modification schedule: under the processCA4DC2國(guó)4產(chǎn)品匹配宇通校車，進(jìn)行北京環(huán)保車載法檢測(cè)試驗(yàn)的過(guò)程跟蹤Apply CA4DC2 National product with Yutong school bus and follow the testing

23、 process of Beijing Environment Protection Vehicle Law工業(yè)用Off-road短機(jī)項(xiàng)目short-block 道依茨DEUTZ分KLU短機(jī)成本核算和商務(wù)交流工作Divide into two parts:KLU short block cost calculation and business communication短機(jī)報(bào)價(jià)以及項(xiàng)目會(huì)議Short block quotation and project meeting三階段產(chǎn)品Tier3山東臨工Lingong產(chǎn)品的配試和試驗(yàn)Application and test項(xiàng)目跟進(jìn)和推動(dòng)Follow and push project發(fā)電機(jī)組Generator機(jī)組項(xiàng)目推動(dòng)Push gen-set project 已獲得批量訂單6