企業(yè)宣傳資料翻譯課件

1、第七章企業(yè)宣傳資料的翻譯第一節(jié) 企業(yè)宣傳資料的性質(zhì)和功能企業(yè)宣傳資料已經(jīng)成為企業(yè)宣傳和對(duì)外展示的非常重要的工具之一。一方面涵蓋了企業(yè)的精神，核心理念等內(nèi)容，一方面也要把企業(yè)的實(shí)質(zhì)性內(nèi)容如生產(chǎn)能力，經(jīng)營(yíng)特色以及產(chǎn)品信息等包括進(jìn)去。所以，企業(yè)宣傳資料實(shí)質(zhì)上是對(duì)企業(yè)理念的提煉和實(shí)力的展現(xiàn)，而非簡(jiǎn)單的圖片和文字的疊加。企業(yè)宣傳資料通常包括以下內(nèi)容：成立時(shí)間，經(jīng)營(yíng)性質(zhì)和目的，歷史沿革總部與分支機(jī)構(gòu)，主要經(jīng)營(yíng)項(xiàng)目，主打產(chǎn)品或服務(wù)專長(zhǎng)，產(chǎn)品特色，實(shí)力證明資料，客戶群體，研發(fā)狀況，從業(yè)人員和廠房占地面積，聯(lián)系方式等一.成立時(shí)間和綜觀性概括 Short Passage 1 Founded in 1837, Pr

2、octer & Gamble is one of the largest consumer products companies in the world. 寶潔公司始創(chuàng)于1837年，是世界上最大的日用消費(fèi)品公司之一Short Passage 2 Founded in 1966 by Mr. Pierre Bellon, Sodexho made an initial public offering of shares on the Paris Bourse in 1983 and on new York Stock Exchange in 2000 and set up its global

3、 headquarter in Paris, France. 索迪斯集團(tuán)由皮埃爾白龍先生創(chuàng)建于1966年，1983年在巴黎證券所上市，2000年于紐約上市，總部在法國(guó)巴黎。BackSummaryCharacteristics of passages 1&2 ？Hints: introduction of two companiesContents（2）: years of being founded places in the same industry企業(yè)宣傳資料第一部分的主要內(nèi)容及作用？介紹公司的創(chuàng)立時(shí)間、行（企）業(yè)定位讓讀者認(rèn)同、建立信任感Passage 3 A fortune 100

4、company with global presence and impact, Motorola had sales of US $35.3 billion in 2005. 摩托羅拉是世界財(cái)富百強(qiáng)企業(yè)之一，擁有全球性的業(yè)務(wù)和影響力，2005年的銷售額為353億元。二.實(shí)力證明材料 Short Passage 4 Today, with more than 40 years rich experience and successful operations on the five continents, Sodexho has grown to the largest multination

5、al cooperation in catering and facility management field around the world. As a global Fortune 500 company with more than 324,000 employees, Sodexho has established more than 24,000 contract operations in 76 countries by the end of 2005. 今天，憑借40年的豐富經(jīng)驗(yàn)以及在世界五大洲的成功經(jīng)營(yíng)，索迪斯聯(lián)盟已成為世界上最大的從事餐飲服務(wù)及綜合后勤管理的跨國(guó)公司之一，

6、名列財(cái)富雜志全球500強(qiáng)企業(yè)名錄。截止到2005年底，索迪斯聯(lián)盟全球擁有員工32.4萬人，在76個(gè)國(guó)家中設(shè)立了超過2.4萬個(gè)分支企業(yè)。Summary Of Passage 3&4Hints: introduction of Motorola/SodexhoContents（3）: rank /place Sales volumes Numbers of clients/employees企業(yè)宣傳資料第二部分的主要內(nèi)容及作用？ 介紹公司的排名、銷售業(yè)績(jī)、客戶員工數(shù)量 證明實(shí)力 建立客戶信心三.主打產(chǎn)品信息 Passage 5 With global headquarters in Detroit

7、, GM manufactures its cars and trucks in 33 countries. In 2005, 9.17 million GM cars and trucks were sold globally under the following brand: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Hummer, Opel, Pontiac, Saab, Saturn and Vauxhall.Back通用汽車的的全球總部坐落在底特律， 迄今在全球33個(gè)國(guó)家建立了汽車制造業(yè)務(wù)。2005年，通用汽車在全球售出

8、917萬輛轎車和卡車。通用汽車旗下的轎車和卡車品牌包括：別克、凱迪拉克、雪佛蘭、GMC、通用大宇、霍頓、悍馬、歐寶、龐蒂亞克、薩博、土星和沃豪。Summary Of Passage 5Hints: introduction of GM ManufacturersContents（1）: product brands 企業(yè)宣傳資料第三部分的主要內(nèi)容及作用？ 介紹公司的品牌（含推薦品牌） 加深對(duì)企業(yè)的了解 推薦新產(chǎn)品四. 研發(fā)與創(chuàng)新信息Passage 6 Research and Development Motorola has been a global leader in innovation

9、 in telecommunications. In China, Motorola has invested US $600 million in R&D, Building 17 R&D centers and labs in Beijing, Tianjin, Shanghai, Nanjing, Chengdu and Hangzhou. The number of R&D staff is about 3000 now. Motorola China R&D Institute has now become one of the world-class R&D base at Mot

10、orola. It has also evolved the largest R&D institute global companies have ever set up in China. 研發(fā)與創(chuàng)新 摩托羅拉公司一直是全球電子通訊領(lǐng)域研發(fā)的領(lǐng)導(dǎo)者。摩托羅拉在中國(guó)的研發(fā)投資達(dá)6億美元，在北京、天津、上海、南京、成都和杭州等6個(gè)城市建立了17個(gè)研發(fā)中心和實(shí)驗(yàn)室，研發(fā)人員約3000人。摩托羅拉中國(guó)研究院已經(jīng)成為摩托羅拉的全球研發(fā)基地之一，也是跨國(guó)公司在中國(guó)建立的最大的研發(fā)機(jī)構(gòu)。Summary Of Passage 6Hints: introduction of Motorola Co.Cont

11、ents（4）: innovation investment R&D centers and labs R&D staffs企業(yè)宣傳資料第四部分的主要內(nèi)容及作用？ 企業(yè)產(chǎn)品研發(fā)與創(chuàng)新相關(guān)信息 凸顯企業(yè)發(fā)展動(dòng)力和前景、強(qiáng)大實(shí)力；樹立開拓進(jìn)取、生機(jī)勃勃的企業(yè)形象五.社會(huì)公益活動(dòng)記錄 Passage 7 In china, Unilever sponsored 9 hope schools and launched the “Unilever Hope Star project in universities, helping 200 poor students for the 4-year col

12、lege tuition. We also set up scholarship in Fudan University to reward students with excellent performance. Since 1996, we launched “Zhonghua” teeth protection campaigns across the whole country. In 2000, we launched a tree-planting campaign in more than 10 provinces in China to increase peoples awa

13、reness of environmental protection.聯(lián)合利華在中國(guó)資助建立了9所希望小學(xué);在高校開展“聯(lián)合利華希望之星”項(xiàng)目，為200個(gè)貧困學(xué)生提供4年的大學(xué)費(fèi)用；公司還在復(fù)旦大學(xué)設(shè)立獎(jiǎng)學(xué)金，獎(jiǎng)勵(lì)品學(xué)兼優(yōu)的學(xué)生。從1996年開始，公司還在全國(guó)范圍開展“中華”護(hù)齒宣傳的系列活動(dòng)。2000年，聯(lián)合利華在中國(guó)十幾個(gè)省開展了植樹活動(dòng)，旨在提高人們的環(huán)保意識(shí)。Summary of Passage 7Hints: introduction of UnileverContents（5）: Sponsored hope schools Helping poor students Set up

14、 scholarship Launched “Zhonghua” teeth protection campaign launched a tree-planting campaign企業(yè)宣傳資料第五部分的主要內(nèi)容及作用？ 企業(yè)公益活動(dòng)記錄 以社會(huì)公益活動(dòng)開展促銷活動(dòng)，在社會(huì)公眾心目中樹立社會(huì)責(zé)任感、不忘回報(bào)社會(huì)的形象，提高美譽(yù)感和知名度。六. 企業(yè)標(biāo)語或口號(hào) Sample 8Touching Lives, Improving Life P&G in Greater China親近生活，美化生活寶潔公司在中國(guó)The Miracles of Science-DU PONT創(chuàng)造科學(xué)奇跡杜邦P&G,

15、 High Quality Products寶潔公司,優(yōu)質(zhì)產(chǎn)品 Just do it-Jordan盡管去做喬丹Summary of Sample 8Hints: introduction of P&G/DU PONTContents（1）: Slogan企業(yè)宣傳資料第六部分的主要內(nèi)容及作用？ 企業(yè)標(biāo)語和口號(hào)（特點(diǎn)：簡(jiǎn)潔、朗朗上口、親切勵(lì)志） 對(duì)企業(yè)形象和產(chǎn)品形象的補(bǔ)充，留下深刻印象客觀準(zhǔn)確、翔實(shí)生動(dòng) see條理清晰，層次分明 see流暢簡(jiǎn)潔，富于美感 see第二節(jié) 企業(yè)宣傳資料的語言與結(jié)構(gòu)特征 Black & Decker Black & Decker is a global marketer

16、 and manufacturer of quality power tools, hardware, household appliances, plumbing and building products used in and around homes and for commercial applications. 百得公司是世界上在電動(dòng)工具、金屬配件、家用小電器、管道設(shè)備及建筑用產(chǎn)品方面最大的市場(chǎng)占有者及生產(chǎn)商之一。百得所生產(chǎn)的產(chǎn)品廣泛運(yùn)用于家用及商業(yè)領(lǐng)域。Our products and services are marketed in more than 100 countrie

17、s, and we have manufacturing operations in eleven countries, including three in china.目前，在世界上100多個(gè)國(guó)家里，百得提供專業(yè)化的銷售及市場(chǎng)服務(wù)。在世界上11個(gè)國(guó)家設(shè)有專業(yè)化的生產(chǎn)商，包括在中國(guó)的3個(gè)生產(chǎn)商。 Throughout our businesses, we have established a reputation for product innovation, quality, design and value. 百得在產(chǎn)品更新、產(chǎn)品質(zhì)量、產(chǎn)品設(shè)計(jì)方面有著很高的知名度。Our strong

18、brand names and new product development capabilities enjoy worldwide recognition.百得強(qiáng)大的品牌知名度、新產(chǎn)品研發(fā)能力在全球范圍內(nèi)享有極高的聲譽(yù)。Our distribution is unsurpassed in our industries and our globally recognized brands include Black & Decker, Dewalt, Kwikset, Delta, Porter Cable & Price Pfister, among others.百得是業(yè)內(nèi)的領(lǐng)先者，全

19、球化的品牌包括： Black & Decker, Dewalt, Kwikset, Delta, Porter Cable & Price Pfister英漢翻譯練習(xí)Brief introduction to Luzhoulaojiao Group Co., LtdThe history of Luzhou liquor industry has started since Qin and Han dynasties, rose in Tang and Song dynasties, and boomed in Ming and Qing dynasties. As an old enterp

20、rise, Luzhoulaojiao Group Co., Ltd is world-wide famous compared with other liquor industries. After foundation of Peoples Republic of China, 36 brewery mills which flourishing in Ming and Qing Dynasties have become into Luzhoulaojiao Group Co., Ltd. It covers area of 3900,000 square meters, and own

21、s 6000 employees. Actually, Luzhoulaojiao Co., Ltd has been developed into a large key state industry, the total asset valued RMB 3 billion (the market value amounted to RMB 20 billion in 2006). Luzhoulaojiao Co., Ltd, the core part of Group, listed on stock market in 1994. In 2005, the reform of st

22、ock ownership division had been implemented successfully. As a result, Luzhoulaojiao Co., Ltd became the management centre and image centre of company.Luzhoulaojiao Co., Ltd-owned wine brewing corporation has 10084 old cellars, of which more than 100 -year-old ones amount to 1619. As the quality cen

23、tre and cost-control centre, the liquor storage capacity of the brewing corporation reaches 80,000 tons and the packaging production capacity achieves to 150,000 tons. And as a professional marketing company, our sales corporation sells more than 60,000 tons Luzhoulaojiao liquor. It is the brand-fig

24、ure centre and profit-creating centre.As the saying goes, “Gather the distillate of 100-year-old cellars, assemble full aroma of 1000-year-old liquor”, with long history and good reputation, Luzhoulapjiao is unique and famous in China liquor industries because it owns a lot of “sole”. Moreover it is

25、 the only corporation among all China liquor companies that has two national treasures. One is National cellar 1573, which was awarded Key History Sites Under State Protection by State Department in 1996, as the earliest and best-preserved liquor cellar group in China. Vice-president of the NPC stan

26、ding committee Li Tieying named it “The First Cellar In China”. In 2006, it was listed in Preliminary Catalog Of the World Cultural Inheritance by National Heritage Board.The other is Traditional Brewing Technology of Luzhoulaojiao Liquor, which was listed in the Catalog Of Chinese National Intangib

27、le Cultural Heritage at May 2006, as the only representative of all Sichuan liquor and the apotheosis of strongly aroma. Besides, our corporation established the first organic raw cereal base, the first key laboratory of liquor-brew technology and application, and the first research center of liquor

28、 biotechnology in China. And it won a glory name that “ the old and famous shop in China” earlier than other liquor companies. As the only one who is in possession of two national liquor-brew masters and six national liquor raters, the potential for development of Luzhoulaojiao is very large. Furthe

29、rmore it had created 7 Guinness records at one time. The product “Luzhou Laojiao Te Qu” is the only kind of liquor which gained five consecutive honors of “Famous wine of China”. And the thesis “Research about technology of National cellar liquor” knocked off a “First Prize of Scientific And Technol

30、ogy Progress in Sichuan”, which is the highest award in the field of liquor research. All of these honors made Luzhoulapjiao as the grandfather of strongly aroma in China.Luzhoulaojiao has always been living by the marketing ideal of “ brew together with time and space, harmonious coexistence with h

31、uman beings”. For a long time, it has been producing a serial of excellent products like National cellar 1573,Luzhoulaojiao oyearly liquor, Luzhoulaojiao classical aroma, 100 years, and Luzhou Laojiao Te Qu to devote to our society. National cellar 1573 is the criterion of Chinese liquor and the spe

32、cial liquor for Diaoyutai State Guesthouse. The trademark “National cellar” was chosen to be well-known trademark as the only one of Chinese liquor industry. And now, National cellar 1573 has become the super-premium liquor of China and world renowned. Luzhou Laojiao Te Qu is one of the four most fa

33、mous and oldest liquor in China.After winning a gold medal of Panama-Pacific international exposition in1915, Te Qu won another 17 international medals as well. Luzhoulaojiao yearly liquor is a special kind which must been hided in the liquor caves for thousands of days after closure of crocks. It h

34、as awarded as Real Old Liquor by the National Liquor And Processed Foods Test Center for its good quality. It had established the standard of Chinese strongly aroma. At the first liquor-assessment meeting of China in 1952, Luzhoulaojiao liquor was identified as Typical Representative Of Strongly Aromar by the state. The trademark Luzhou is one of the first ten well-known trademarks of China.Because inheritance integrates with innovation, the action that advancing with the times will write a new chapter. Luzhou distillery industry development zone which is now c