亞馬遜供應(yīng)鏈案例問題解析

1、亞馬遜案例例Questtionss(問題)1.Whyy is Amazzon bbuildding moree warrehouuses as iit grrows ?Howw manny waarehoousess shoould it hhave and wherre shhouldd theey bee loccatedd?(亞馬馬遜為什么么因?yàn)樗牡脑鲩L而建造更多多的倉庫？它應(yīng)該有有多少個(gè)倉倉庫？這些些倉庫應(yīng)該該設(shè)在哪里？)答：（1）隨著著亞馬遜的的業(yè)務(wù)增長長，接到越來越越多的訂單，為了了更快、更準(zhǔn)確的處理訂單單，因此他他們建立更更多的倉庫庫來部署產(chǎn)品。（2）所需需要的倉庫庫數(shù)量的計(jì)算

2、要基于于實(shí)際情況況。（3）倉庫庫應(yīng)被放置置在租金便便宜，交通通便利的地地方。 Annswerr:(1) Withh thee groowth of AAmazoons busiinesss, moore aand mmore ordeers wwill be rreceiived , inn ordder tto prrocesss orrderss morre quuicklly annd acccuraatelyy, soo theey buuild moree warrehouuses to ddeplooy prroduccts. (2)TThe calcculattion oof t

3、hhe nuumberr of wareehousses iin neeed iis baased on tthe aactuaal siituattion. (3)Thhe waarehoouse shouuld bbe siited in a pllace withh cheeap rrent and convvenieent ttranssporttatioon .2.Whaat addvanttagess doees seellinng boookinng viia thhe Innternnet pproviide oover a trradittionaal boooksttore

4、 ?Aree theere aany ddisaddvanttagess to sellling via the Inteernett ?( 與傳統(tǒng)書書店相比通通過互聯(lián)網(wǎng)網(wǎng)銷售書籍籍提供了哪哪些優(yōu)點(diǎn)？通過互聯(lián)聯(lián)網(wǎng)銷售有有什么缺點(diǎn)點(diǎn)嗎？)答：具體優(yōu)優(yōu)點(diǎn)有：11. 電子子商務(wù)將傳傳統(tǒng)的商務(wù)務(wù)流程電子子化、數(shù)字字化。一方面以以電子流代代替了實(shí)物物流，可以以大量減少少人力、物物力，降低低了成本；另一方面面突破了時(shí)時(shí)間和空間間的限制，使使得交易活活動(dòng)可以在在任何時(shí)間間、任何地地點(diǎn)進(jìn)行，從從而大大提提高了效率率。2. 電子子商務(wù)所具具有的開放放性和全球球性的特點(diǎn)點(diǎn)，為企業(yè)業(yè)創(chuàng)造了更更多的貿(mào)易易機(jī)會(huì)。3.

5、電子子商務(wù)使企企業(yè)可以以以相近的成成本進(jìn)入全全球電子化化市場，使使得中小企企業(yè)有可能能擁有和大大企業(yè)一樣樣的信息資資源，提高高了中小企企業(yè)的競爭爭能力。4. 電子子商務(wù)重新新定義了傳傳統(tǒng)的流通通模式，減減少了中間間環(huán)節(jié)，使使得生產(chǎn)者者和消費(fèi)者者的直接交交易成為可可能，從而而在一定程程度上改變變了整個(gè)社社會(huì)經(jīng)濟(jì)運(yùn)運(yùn)行的方式式。5. 電子子商務(wù)一方方面破除了了時(shí)空的壁壁壘，另一一方面又提提供了豐富富的信息資資源，為各各種社會(huì)經(jīng)經(jīng)濟(jì)要素的的重新組合合提供了更更多的可能能，這將影影響到社會(huì)會(huì)的經(jīng)濟(jì)布布局和結(jié)構(gòu)構(gòu)。6. 互動(dòng)動(dòng)性：通過過互聯(lián)網(wǎng)、商家之間間可以直接接交流、談?wù)勁?、簽合合同，消費(fèi)費(fèi)者也可以以

6、把自己的的反饋建議議反映到企企業(yè)或商家家的網(wǎng)站，而而企業(yè)或者者商家則要要根據(jù)消費(fèi)費(fèi)者的反饋饋及時(shí)調(diào)查查產(chǎn)品種類類及服務(wù)品品質(zhì),做到到良性互動(dòng)動(dòng)。綜合以上優(yōu)優(yōu)勢，電子子商務(wù)作為為一種新的的商業(yè)模式式于20世世紀(jì)最后的的十年出現(xiàn)現(xiàn)在人們面面前.和傳傳統(tǒng)的交易易方式相比比，電子商商務(wù)有很多多優(yōu)越之處處，如它可可以突破地地域和時(shí)間間限制，使使處于不同同地區(qū)的人人們自由地地傳遞信息息，互通有有無，開展展貿(mào)易。它它的快捷、迅速、自自由和交換換的低成本本為人們所所樂道，真真是何樂而而不為呢。但是，有利利必有弊，任任何事物多多是一分為為二的。弊弊端是：11. 網(wǎng)絡(luò)絡(luò)自身有局局限性。22. 搜索索功能不夠夠完善

7、。33. 用戶戶消費(fèi)觀念念跟不上。4. 交交易的安全全性得不到到保障。55. 電子子商務(wù)的管管理還不夠夠規(guī)范。66. 標(biāo)準(zhǔn)準(zhǔn)問題。77. 支付付問題8. 配送問問題。9. 電子合合同的法律律問題。110. 電電子證據(jù)的的認(rèn)定。111. 其其他細(xì)節(jié)問問題。不過過這些問題題在一定的的條件下能能夠解決。Speciific advaantagges aare: 1. E-commmercee willl trradittionaal buusineess pproceess eelecttroniic, ddigittal, on tthe oone hhand, to repllace the ph

8、yssicall floow sttreamm, caan reeducee thee amoount humaan, mmaterrial and reduuce ccostss; Onn thee othher hhand brokke thhrouggh thhe tiime aand tthe sspatiial llimitt, maake ttradiing aactivvitiees caan bee in any timee, anny pllace, whiich ggreattly iimproove tthe eefficcienccy. 2. Thhe e-commme

9、rcee is openn andd gloobal charracteeristtics for enteerpriise ccreattes mmore tradde oppporttunitties. 3. E-commmercee makke ennterpprisee cann by closse coost iinto globbal eelecttroniic maarkett, meediumm andd smaall-ssizedd entterprrisess mayy havve annd biig buusineess tthe ssame infoormattion

10、resoourcees, iimproovingg thee commpetiitionn abiilityy of the smalll annd meediumm-sizzed eenterrprisses. 4.E-ccommeerce redeefineed thhe trradittionaal ciircullatioon paatterrn, rreducce thhe inntermmediaate llink, makkes pproduucerss andd connsumeers ddirecct trradinng beecomees poossibble, and t

11、huss in a ceertaiin exxtentt chaangedd thee whoole ssociaal ecconommy opperattion modee. 5.E-commmercee breeakinng doown tthe bbarriiers of sspacee timee onee hannd, oon thhe otther handd, prroviddes aabunddant infoormattion for variious sociial eeconoomic elemmentss of the new combbinattion of ppro

12、viides moree posssiblle, tthis willl afffect sociial eeconoomic layoout aand sstruccturee. 6. Innteraactivve: tthrouugh tthe IInterrnet, commmuniicatee dirrectlly beetweeen sttoress cann siggn thhe coontraact, negootiattionss, thhat cconsuumerss cann theeir ffeedbback sugggestiion tto ennterpprisee

13、or busiinesss refflectts thhe weebsitte, aand eenterrprisse orr bussinesss acccordding to tthe cconsuumer feeddbackk proomptlly innvesttigatte annd prroducct caategooriess andd serrvicee quaalityy, acchievves tthe bbeniggn innteraactioon.Disaddvanttagess aree:1. Thhe neetworrk haas itts liimitaation

14、ns. 22. Thhe seearchh funnctioon arre noot peerfecct. 33. Thhe usser cconsuumptiion iidea cant keeep uup. 44. Trransaactioon seecuriity iis noot guuarannteedd. 5. Eleectroonic busiinesss mannagemment alsoo is not stanndardd. 6. Staandarrd. 77. Paaymennt prrobleem 8. Disstribbutioon prrobleems. 9. TT

15、he eelecttroniic coontraact llegall prooblemms. 110. IIdenttificcatioon off eleectroonic eviddencee 11. Othher detaails.3.Shoould Amazzon sstockk eveery bbook it ssellss?(亞馬遜應(yīng)應(yīng)該存儲(chǔ)它它銷售的每每一本書嗎嗎？)答：亞馬遜遜網(wǎng)上書店店不需要對對其銷售的的每類書籍籍都保有存存貨。亞馬馬遜網(wǎng)上書書店不同于于傳統(tǒng)書店店，它是針針對顧客訂訂貨從分銷銷商處購買買書籍。亞亞馬遜公司司的庫存圖圖書很少,維持庫存存的只有2200種最最受歡

16、迎的的暢銷書。通常情況況下,亞馬馬遜是在顧顧客買書下下了訂單后后,才從出出版商那里里拿貨并直直接送往郵郵局。而傳統(tǒng)書店店按照對消消費(fèi)者訂貨貨的預(yù)計(jì)，從從出版商或或分銷商出出采購書籍籍。根據(jù)供供應(yīng)鏈流程程的推/拉觀點(diǎn)，亞亞馬遜網(wǎng)上上商店只需需要找出推推/拉界，使供應(yīng)鏈鏈能夠?qū)崿F(xiàn)現(xiàn)供給與需需求的有效效匹配。因因此，亞馬馬遜網(wǎng)上書書店只有六六個(gè)倉庫來來存貨，大大大提高了了效率，而而且降低成成本Answeer: Amazzon sshoulld noot sttock everry boook iit seells. Amaazon difffers fromm thaat off a ttradii

17、tionnal bbooksstoree. Ammazonn staartedd by fillling all ordeers uusingg boooks ppurchhasedd froom a disttribuutor in rrespoonse to ccustoomer ordeers. Bookss in Amazzonss invventoory iis feew, it onnly sstockk 2000 of the mostt poppularr besst-seellinng boooks to mainntainn thee innventtory. Typiic

18、allly, oonly afteer cuustommers madee ordder tto buuy thhe boooks Amazzon bbegann to get goodds frrom tthe ppubliisherrs diirecttly aand ggo too thee posst offficee to postt theem. Howeever, traaditiionall boookstoore uusuallly ppurchhasess dirrectlly frrom ppubliisherrs annd sttockss boooks iin ann

19、ticiipatiion oof cuustommer oorderrs. AAccorrdingg to pushh/pulll viiew oof suupplyy chaain pproceessess, Ammazonn is justt neeed too ideentiffy ann appproprriatee pussh/puull bbounddary suchh thaat thhe suupplyy chaain ccan matcch suupplyy andd demmand effeectivvely. Thuus, AAmazoon onnly hhas sixx

20、 warrehouuses wherre itt hollds iinvenntoryy, whhich imprrove effiicienncy ggreattly aand rreducctionn of costt.4.Whaat addvanttage can bricck-annd-moortarr plaayerss derrive fromm setttingg up an oonlinne chhanneel? HHow sshoulld thhey uuse tthe ttwo cchannnel tto gaain mmaximmum aadvanntagee?(有固固定

21、經(jīng)營場場所的選手手能夠通過過建立一個(gè)個(gè)在線渠道道獲得什么么優(yōu)勢？他他們應(yīng)該如如何使用這這兩個(gè)渠道道獲得最大大的優(yōu)勢？)答：網(wǎng)上開開店的好處處有如下幾幾點(diǎn)：首先，考慮慮到實(shí)體店店的租金，開開網(wǎng)店會(huì)減減少投入的的資金。其次，開網(wǎng)網(wǎng)店更節(jié)省省時(shí)間,節(jié)節(jié)約勞力。最后，開網(wǎng)網(wǎng)店不需要要掌握太多多市場營銷銷技巧。 獲取取最大利益益的方法：1. 網(wǎng)網(wǎng)店作為補(bǔ)補(bǔ)充渠道。2. 建建立整合營營銷，比如如新產(chǎn)品可可現(xiàn)在網(wǎng)上上試銷，再再?zèng)Q定要不不要在實(shí)體體店賣。33. 讓產(chǎn)產(chǎn)品差異化化。Answeer: TTheree aree sevverall advvantaages deriived fromm settti

22、ngg up an oonlinne chhanneel: Firstt, yoou wiill hhave lesss finnanciial iinvesstmennt, cconsiideriing tthe rrent you havee to pay whenn opeeratiing aa traaditiionall boookstoore. Seconnd, iit iss lesss tiime-cconsuumingg andd morre laabor-saviing. Last of aall, you needd nott masster somee skiills

23、of mmarkeetingg mannagemment. The way to ggain maxiimum advaantagge: 11.Thee onlline bookkstorre woork aas a suppplemeentarry chhanneel. 22. Esstabllish inteegratted mmarkeetingg, suuch aas thhe neew prroducct caan bee on salee onlline befoore iit goo intto boooksttore. 3. Makee thee prooductt difff

24、ereent.5.Shoould tradditioonal bookkselllers likee Barrnes and Nobeel inntegrrate e-coommennce iinto theiir cuurrennt suupplyy chaain oor maanagee it as aa sepparatte suupplyy chaain?( 像巴諾這這樣的傳統(tǒng)統(tǒng)書商是應(yīng)應(yīng)該把電子子商務(wù)整合合到現(xiàn)有供供應(yīng)鏈系統(tǒng)統(tǒng)中，還是是對其進(jìn)行行單獨(dú)管理理？)答：像巴諾諾這樣的傳傳統(tǒng)書商應(yīng)應(yīng)該把電子子商務(wù)整合合到現(xiàn)有供供應(yīng)鏈系統(tǒng)統(tǒng)中去，傳傳統(tǒng)的書商商可以將其其零售商店店和網(wǎng)絡(luò)商商店共

25、用一一套倉庫和和運(yùn)輸系統(tǒng)統(tǒng)，這樣既既可以節(jié)約約對其單獨(dú)獨(dú)管理的成成本，同時(shí)時(shí)利用現(xiàn)有有零售庫存存高效的滿滿足市場需需求，同時(shí)時(shí)降低了庫庫存，提高高傳統(tǒng)書店店的經(jīng)濟(jì)效效益。線上上業(yè)務(wù)和線線下業(yè)務(wù)將將長期并存存，建立長長期的供應(yīng)應(yīng)鏈系統(tǒng)，并并對其整合合規(guī)劃，將將取得良好好效益。TradiitionnalbbooksselleersllikebarnnesaandNNobleeshoouldinteegrattee-commmerceeinttothheircurrrentsuppplycchainn.TTradiitionnalbbooksselleersccanlletttherretaiil

26、stooreaandttheoonlinnesuupplyychaainssharrewaarehoousinnganndtrranspportaationnto sommeexxtentt.SSoweecannsavvethhecoostoofittssoolemmanaggemennt,aanduusettheexisttingretaailiinvenntoryytomeettmarrketdemaandeffiicienntly,atthesameetimme,tthiswaywilllredduceinveentorryanndimmprovvethheecconommicbbene

27、ffitooftrradittionaalboookseellerrs.OOnlinnebuusineessaandooffliinebbusinnesswillllonng-teermccoexiist,throuugheestabblishhingaloong-ttermsuppplycchainnsysstem,anndinntegrratinng,plannningit,thheccompaanywilllacchievveggoodbennefitts.6. Foor whhat pproduucts doess thee e-ccommeerce channnel offeer t

28、hhe grreateest aadvanntagees? WWhat charracteerizees thhese prodductss? ( 電子商務(wù)務(wù)渠道為哪哪些產(chǎn)品提提供了最大大的優(yōu)勢？這些產(chǎn)品品有什么特特點(diǎn)？)答：適合電電子商務(wù)渠渠道營銷的的產(chǎn)品有很很多，如服服裝、化裝裝品、珠寶寶飾品、食食品、日化化用品、玩玩具、家居居類、母嬰嬰、文體書書籍、家電電數(shù)碼、皮具、箱包包、禮品、音像制品品、醫(yī)藥、保健品等等。但能從電子子商務(wù)中獲獲得最大優(yōu)優(yōu)勢的產(chǎn)品品主要有三三類：（1）知識(shí)識(shí)含量高的的信息化產(chǎn)產(chǎn)品。如：電腦軟硬硬件產(chǎn)品、書籍、數(shù)數(shù)碼產(chǎn)品、音像制品品等。（2）服務(wù)務(wù)等無形產(chǎn)產(chǎn)品。這類產(chǎn)品

29、品包括：旅旅館預(yù)訂、鮮花預(yù)訂訂、文藝演演出票的訂訂購、旅游游線路的挑挑選、儲(chǔ)蓄蓄業(yè)務(wù)和各各類咨詢服服務(wù)等等。（3）創(chuàng)意意獨(dú)特的新新產(chǎn)品。利利用互連網(wǎng)網(wǎng)溝通的廣廣泛性、便便利性，降降低了創(chuàng)意意獨(dú)特的新新產(chǎn)品的推推廣宣傳費(fèi)費(fèi)用，滿足足了那些品品位獨(dú)特、需求特殊殊的顧客先睹為快快的心理理。 這些產(chǎn)品品一般具有有以下一種種或幾種特特征： 一、產(chǎn)品為信信息化形態(tài)態(tài)或知識(shí)型型產(chǎn)品，即即屬于智力力密集型的的產(chǎn)品。較典型如：各種電腦腦軟件、圖圖書、音像像制品等。據(jù)調(diào)查分分析，電子子商務(wù)將在在計(jì)算機(jī)、軟件、目目錄和圖書書等領(lǐng)域占占有20%60%的份額。這是因?yàn)闉橄胍暇W(wǎng)網(wǎng)購物，首首先你必須須上網(wǎng)，而而無論國內(nèi)內(nèi)

30、還是國外外的網(wǎng)絡(luò)用用戶都主要要集中于知知識(shí)層次較較高的人群群，知識(shí)型型產(chǎn)品是他他們首要的的消費(fèi)對象象。 其次次，知識(shí)型型產(chǎn)品具有有投入資本本的有機(jī)構(gòu)構(gòu)成高、利利潤率高的的特點(diǎn)。二、受眾（用用戶）范圍圍較為寬泛泛，不特定定的產(chǎn)品。網(wǎng)絡(luò)的特征征之一，就就是打破了了時(shí)空限制制，能讓更更多的人在在更多的時(shí)時(shí)間內(nèi)獲取取有用的信信息和產(chǎn)品品。受眾范范圍廣、不不特定，則則能夠充分分利用網(wǎng)絡(luò)絡(luò)的優(yōu)勢，讓讓自己的產(chǎn)產(chǎn)品為更多多的用戶所所知曉，將將最大可能能地把潛在在用戶的注注意力吸引引過來，創(chuàng)創(chuàng)造更多實(shí)實(shí)際的消費(fèi)費(fèi)需求，從從而獲得更更高的收益益回報(bào)。三、能被普普遍接受的的標(biāo)準(zhǔn)化產(chǎn)產(chǎn)品。這類類產(chǎn)品的特特點(diǎn)在于，產(chǎn)

31、產(chǎn)品質(zhì)量、性能易于于鑒別，具具有較高的的可靠性。即使發(fā)生生產(chǎn)品質(zhì)量量糾紛，也也易于解決決。而且，此此類產(chǎn)品的的售后服務(wù)務(wù)工作也易易于開展，對對廠家和消消費(fèi)者都較較為有利。四、產(chǎn)品的的個(gè)性化需需求明顯，且且需與消費(fèi)費(fèi)者有深入入的溝通和和互動(dòng)。戴戴爾當(dāng)年創(chuàng)創(chuàng)立網(wǎng)上銷銷售個(gè)人電電腦的營銷銷模式時(shí)，其其思考點(diǎn)之之一就是個(gè)個(gè)人電腦存存在著個(gè)性性化需求，通通過互聯(lián)網(wǎng)網(wǎng)平臺(tái)可以以獲取消費(fèi)費(fèi)者的個(gè)性性化需求信信息。像時(shí)時(shí)裝、家具具、家庭裝裝修以及一一些文具、日用品，幾乎一人一種口味、一人一種愛好，借助于網(wǎng)絡(luò)供需雙方可以實(shí)現(xiàn)充分、詳盡地溝通交流.五、產(chǎn)品的的傳統(tǒng)銷售售方式成本本較高。一一說起珠寶寶鉆石、時(shí)時(shí)裝名

32、表，人人們首先想想到的是“昂貴”。其實(shí)，這這些產(chǎn)品之之所以價(jià)格格高，很大大程度上是是由于傳統(tǒng)統(tǒng)業(yè)態(tài)銷售售成本高、效率低。氣派華貴貴的專賣店店或?qū)^(qū)、?？?，美美輪美奐的的裝修布置置，漂亮典典雅的銷售售人員，無無不推高著著銷售的費(fèi)費(fèi)用。六、產(chǎn)品的的物理形態(tài)態(tài)適合于物物流配送。眾所周知知，物流配配送是電子子商務(wù)的支支撐，物流流配送要求求高（定點(diǎn)點(diǎn)定時(shí)，送送貨上門；有時(shí)還需需訂購者本本人簽收）。產(chǎn)品的形形狀、體積積、結(jié)構(gòu)等等影響著物物流配送的的難易程度度和費(fèi)用高高低，同時(shí)時(shí)決定著它它們與電子子商務(wù)的契契合。Answeer :The numbber oof tthe prodductss whiich

33、aare ffit ffor e-coommerrce cchannnel iis laarge, suchh as clotthingg, coosmettics, jewwelryy, foood, cosmmeticc prooductts, ttoys, houusehoold ttype, matternaal annd chhild, spoorts bookks, ddigittal hhome applliancces, leatther goodds, lluggaage, giftts, aaudioo-vissual prodductss , mmediccine, he

34、aalth prodductss. Buut thhe prroduccts tthat can get the greaatestt advvantaage ffrom e-coommerrce cchannnel hhave threee maainlyy typpes:(1)innformmatioon teechnoologyy prooductts wiith hhigh leveers oof knnowleedge. Suchh as: compuuter harddwaree andd sofftwarre prroduccts, bookks, ddigittal pprod

35、uucts, auddio aand vvideoo prooductts. (22) servvicess, inntanggiblee prooductts. TThesee prooductts inncludde: hhotell resservaationns, ffloweers, bookk, liiteraaturee andd ordder oof arrt tiicketts, ttraveel rooute seleectioon, ssavinngs, busiinessses aand vvarioous cconsuultinng seervicces. (33)

36、creaativee uniique new prodductss. Takiing tthe aadvanntagee of exteensivve usse off Intterneet coommunnicattion and convvenieence,to rreducce thhe unniquee creeativve maarketting and prommotioonal costts off neww prooductts too meeet thhose uniqque ttastees, nneedss ofspeciial ccustoomerss witth pp

37、reviiew heree. Thhese prodductss gennerallly hhave one or mmore of tthe ffolloowingg chaaractterissticss: Fiirst, thee prooductt forrm iss thee infformaationn or knowwledgge-baased prodduct, whiich aare iintellligeence-inteensivve prroduccts. Moree typpicall exaamplee: a variiety of ccompuuter softt

38、waree, boooks, auddio aand vvideoo prooductts. Accoordinng too thee surrvey anallysiss, e-commmercee willl haave aa prooporttion ( 200% too 60% ) tto shhare in tthe ccompuuter, sofftwarre, ddirecctoriies, and bookks annd otther areaas. Thiss is becaause,if you wantt to shopp onlline, firrst yyou hha

39、ve to tthe IInterrnet, wheetherr dommestiic orr forreignn useers aare cconceentraated withh higgher leveel off knoowleddge in ggroupps, kknowlledgee-bassed pproduucts is ttheirr priimaryy connsumeer. Secoondlyy, thhe knnowleedge-baseed prroduccts hhave highh orgganicc commposiitionn of capiital empl

40、loyedd andd higgh prrofitt marrgin.Seconnd, tthe aaudieence (useer) rrangee is moree brooad, not speccificc prooductts. OOne ccharaacterristiic off thee nettworkk, iss to breaak thhe coonstrraintt of timee, alllowiing mmore peopple tto haave mmore timee to obtaain uusefuul innformmatioon annd prrodu

41、ccts. With widee,nott speecifiic auudiennces, thee commpanyy is ablee to takee fulll addvanttage of tthe nnetwoork tto maake ttheirr prooductts knnown by moore uuserss, annd wiill llargeely aappeaal too the atteentioon off pottentiial uuserss, crreatee morre acctuall connsumeer deemandd ,to ggain hi

42、ghher iincomme reeturnns.Thirdd, staandarrdizeed prodductss whiich aare ggenerrallyy acccepteed. The charracteeristtics of tthesee prooductts iss thaat prroducct quualitty annd peerforrmancce iss eaasy tto iddentiify wwith highh relliabiilityy. Evenn in the evennt off prooductt quaalityy dissputees,

43、 iit iss alsso eaasy tto soolve. Moreeoverr, suuch pproduucts are easyy to carrry ouut seervicce woork wwhichh is moree favvorabble ffor tthe mmanuffactuurerss andd connsumeers .Fourtth, ppersoonaliized prodductss witth siignifficannt deemandd, andd thee neeed too commmuniicatee witth coonsummers is iin-deepth and inteeracttive. Wheen Deell ffoundded tthe mmarkeetingg modde off onlline salees foor peersonnal ccompuuterss thaat yeear, o