總部-運(yùn)營-ddmp8月25日

-大眾大眾品牌“眾里尋車”平臺周報FAW-VW

VW

Brand

DDMP

Weekly

Report部門

Division-大眾市場推廣部版本號

Version01更新日期

Date2014-9-2本周概要流量概述線索量概述優(yōu)化改進(jìn)情況本周（8.25-8.31

）

DDMP總瀏覽量為322687，同比上周上升27.2%；本周（

8.25-8.31

）

DDMP總

數(shù)為145807，同比上周上升37.1%

；本周（

8.25-8.31

）

DDMP各站點(diǎn)平均跳出率為61.0%，同比上周下降3.0%。本周（

8.25-8.31

）

DDMP試點(diǎn)經(jīng)銷商共獲得銷售線索30957條，同比上周上升3.5%；到店量為112，同比上周上升69.7%；成交量為89，同比上周上升128.2%。按照不同

來源劃分如下：DDMP總站、城市站和經(jīng)銷商站來源線索量共95條，同比上周上升14.5%，到店量和成交量均為0；垂直

來源線索為30840條，同比上周上升3.4%，到店量為109，成交量為77；其他來源線索（如官網(wǎng)、

、展廳等）為22條，同比上周上升214.3%，到店量為3，成交量為12。試點(diǎn)經(jīng)銷商站點(diǎn)內(nèi)容管理本周（8.25-8.31

）試點(diǎn)經(jīng)銷商對DDMP

進(jìn)行

內(nèi)容管理情況總體平穩(wěn)，共發(fā)布軟文270篇，回復(fù)答疑160個，文章點(diǎn)贊43次，更新焦點(diǎn)圖32次，更新車型報價促銷信息118次。對接類問題針對試點(diǎn)經(jīng)銷商對DDMP的問題及建議，明確了解決方案與時間規(guī)劃；截止8月31日，垂直完成度67%，銷售線索模塊問題完成度97%，內(nèi)容管理、前臺展現(xiàn)等其他問題完成度75%。Traffic

SummaryPilot

Dealer

Content

ManagementPilot

dealers

are

relatively

stable

overall

performance

of

DDMP

content

management

this

week,advertorial

publishing

total

270,

Q&A

total

160,

thumb-up

43,

focus

picture

total

32,

promotion

sentenceupdate

total

118.ImprovementUntil

August

31st,

vertical

media

integration

problems

has

been

solved

67%,

sales

leads

problemssolved

97%,

other

problems

like

content

management

and

front-end

solved

75%.PV

total

322687,

increase

27.2%

.UV

total

145807,

increase

37.1%

.Average

bounce

rate

61.0%,

decrease

3.0%

.Sales

leads

from

pilots

dealer

DDMP

total

30957,

increase

3.5%

;

store

visit

total

112,

increase

69.7%;turnover

total

89,

increase

128.2%

.

Detail

data

from

different

distribution

channel:Sales

leads

from

DDMP

HQ,

Region

and

dealer

site

total

95,

increase

14.5%,

visit

and

turnoverboth

none.Sales

leads

from

vertical

media

total

30840,

increase

3.4%

，visit

total

109,

turnover

total

77.Sales

leads

from

other

channels

like

official

website

and

WeChat

and

showrooms

total

22,increase

214.3%,

visit

total

3,

turnover

total

12.Sales

Leads

SummaryWeekly

SummaryDDMP站點(diǎn)流量報告DDMP

Traffic

Report試點(diǎn)經(jīng)銷商線索量報告DDMP

Sales

Leads

Report12DDMP站點(diǎn)管理及情況DDMP

Management3DDMP功能及頁面優(yōu)化情況DDMP

Improvement4注明Notice:流量數(shù)據(jù)來源于Sitecore

，線索量數(shù)據(jù)來源于DDMP系統(tǒng)

。Traffic

data

is

from

Sitecore,

Sales

leads

data

from

DDMP.所有線索統(tǒng)計數(shù)據(jù)基于59家已上線試點(diǎn)經(jīng)銷商，非試點(diǎn)經(jīng)銷商的線索數(shù)據(jù)不在統(tǒng)計之列。

All

data

is

only

about

59

pilot

dealers.Content總站-本周流量統(tǒng)計HQ

Overall

Traffic本周（8.25-8.31）DDMP總站瀏覽量為85050，同比上周上升18.7%；均跳出率為61.0%，較上周下降3.0%。平均跳出率Bounce

rate68.8%66.5%62.9%61.0%50241437977167908.4-8.108.11-8.178.18-8.248.25-8.31瀏覽量PV50241437977167985050數(shù)UV13429114291919223697

85050

50.0%60.0%70.0%80.0%90.0%100.0%100002000030000400005000060000700008000090000數(shù)為23679，同比上周上升23.4%；平This

week(8.25-8.31),DDMP

PV

total

85050,

increase

18.7

%;

UV

total

23679,

increase

23.4%;

Bouncerate61.0%,

decrease

3.0%.本周總站流量增加主要由于華北區(qū)新增的活動投放。PV

increased

this

week

mainly

due

to

RSD2 nlaunching.總站流量按周統(tǒng)計HQ

Overall

Traffic1.140.0%50.0%60.0%70.0%80.0%90.0%100.0%05000100001500020000250002014/8/252014/8/262014/8/272014/8/282014/8/292014/8/302014/8/31瀏覽量PV2088119735176056896622043439370數(shù)UV5407527350152336186011852621平均跳出率Bounce

rate50.2%50.8%50.7%69.5%71.7%67.4%66.8%總站流量按天統(tǒng)計HQ

Traffic

Performance總站-本周流量統(tǒng)計HQ

Traffic

Detail本周（8.25-8.31）DDMP總站瀏覽量和

數(shù)的峰值出現(xiàn)在8月25日，瀏覽量為20881，

數(shù)為5407。跳出率最低為50.2%。The

peak

of

the

traffic

is

20881

on

25th

August,

Visit

total

5407.

The

lowest

bounce

rate

is

50.2%.1.1，本周（8.25-8.31）總站的流量主要來源于站內(nèi)占總流量的46%。Among

HQ

overall

traffic

inside,

referral

PVtakes

46%

which

is

the

highest

part.本周站內(nèi)

增多，主要來自于華北區(qū)的活動投放。This

week

the

station

link

increased,

mainly

from

the

North

China

region

activity

launching.站內(nèi)Inside46%搜索引擎OrganicSearch8%直接Direct6%外部Referral39%來源Resources平均跳出率Averagebounce

rate平均停留時長Average

time

spend外部Referral62.7%00:02:21站內(nèi)Inside40.9%00:01:21搜索引擎Organic

Search75.3%00:02:12直接Direct59.4%00:02:48本周總站流量來源分析Traffic

Resources本周總站流量來源統(tǒng)計Traffic

Resources平均跳出率最低，本周（8.25-8.31）總站的站內(nèi)為40.9%。Average

bounce

rate

of

HQ

inside

PV

takes

40.9%which

is

the

lowest.直接

的流量平均停留時間最長。The

longest

average

time

spend

is

direct

PV.總站-本周流量來源統(tǒng)計HQ

Overall

Traffic

Resources1.1794151072513441102216277393322144117019914811900050000100000150000200000250000RSD1RSD2RSD3RSD6RSD5RSD4上周 本周數(shù)為118286。This

week

(8.25-8.31),

all

city

sites

PV

total

229290.

UV

total

118286.RSD2的城市站總流量最多，主要由于在易車網(wǎng)、愛卡汽車等垂直做了大規(guī)模的投放。RSD2

gets

the

highest

traffic

because

it

publishes

URL

on

Bit

auto

,

Xcarand

etc..流量PV

rank城市站City

site瀏覽量PV數(shù)UV第一名9836236455第二名站4786227617第三名石家莊站3349721933RSD2城市站流量The

Rank

of

City

Site

inRSD2RSD2城市站流量來源The

Resources

of

City

Site

in

RSD2來源Resources占比PercentageDDMP70%易車網(wǎng)Bit

auto14%愛卡汽車Xcar6%各區(qū)域城市站總流量統(tǒng)計Region

PV

Overall城市站-本周流量統(tǒng)計Region

Overall

Traffic本周（8.25-8.31）城市站總瀏覽量為229290，1.2所屬區(qū)域Region城市站City

Site瀏覽量PV數(shù)UVRSD1長春站1548982RSD29836236455RSD3鄭州站236140RSD4站614330RSD5站264144RSD6站414196所屬區(qū)域Region城市站City

Site瀏覽量PV數(shù)UVRSD29836236455RSD2站4786227617RSD2石家莊站3349721933RSD2太原站2023113352RSD2唐山站111967256各區(qū)域城市站流量第一名Top

1

City

Site

of

week各城市站點(diǎn)前五名Top

5

City

Sites

of

All城市站-本周流量統(tǒng)計Weekly

Region

Traffic

Detail

Summary1.2第一的城市本周（8.25-8.31）六個區(qū)域流量站差距較大。There

is

a

large

gap

with

top

1

city

sites

from

sixregions.RSD2的

流量全網(wǎng)第一，為98362。Among

them

Beijing

site

get

98362

which

is

thehighest

PV.本周（8.25-8.31）

試點(diǎn)經(jīng)銷商流量

前五的城市站均來自RSD2。The

PV

of

the

top

five

city

sites

are

shown

intheright.

Among

the

top

five

city

sites,

RSD2

takesall

positions.所屬區(qū)域Region經(jīng)銷商名稱Dealer瀏覽量PV數(shù)UVRSD1赤峰凱富達(dá)20650RSD2汽貿(mào)1555119RSD3青島迪生源9542RSD4永達(dá)24087RSD5清水河奇建723010042RSD川精典汽貿(mào)流量來源The

Resources

of

Beijing

Qimao各區(qū)域經(jīng)銷商站流量統(tǒng)計Dealer

Sites

Traffic

Overall各區(qū)域經(jīng)銷商站流量第一名Top

1

Dealer

Sites

of

Week經(jīng)銷商站-本周流量統(tǒng)計Dealer

Sites

Traffic

Summary本周（8.25-8.31）經(jīng)銷商站點(diǎn)總瀏覽量為8347，較上周上升18.8%；

總數(shù)為3842

，較上周上升24.9%。Dealer

sites

PV

total8347,

increase

18.8%,

UV

total

3842,

increase

24.9%.1.3官網(wǎng)Officialsite

18%其他來源Others

2%總站及城市站DDMP75%汽車之家AutoHome5%724534480439065940984334526934746726330100020003000400050006000RSD1RSD2RSD3RSD4RSD5RSD6上周 本周DDMP總站首頁

HQ

Home

Page注：紅框內(nèi)所有百分比顯示均為click點(diǎn)擊數(shù)的所占百分比數(shù)Notice:

Red

number

means

click

percentage.焦點(diǎn)圖Focus

Picture總點(diǎn)擊數(shù)Click

total百分比Percentage引吭高歌Roar

out

a

song190.91%CC251.20%寶來Bora130.62%全新110.53%New

Golf本周總站焦點(diǎn)圖點(diǎn)擊數(shù)量Focus

Picture

Click1.15%0.81%0.10%0.10%0.00%0.00%0.00%0.00%0.00%0.24%0.00%0.00%0.00%18.49%1.48%5.94%5.65%5.89%5.56%0.19%0.10%0.43%0.10%0.10%0.10%0.19%0.00%0.00%0.10%0.00%0.00%6.85%9.77%1.01%總站-首頁點(diǎn)擊量統(tǒng)計HQ-Home

PageClick本周（8.25-8.31）總站首頁導(dǎo)航中“眾里尋車”點(diǎn)擊量最高。TopClick:Finding

Cars

in

FAW-VW.1.4總瀏覽量PV

total：7138唯一 瀏覽量Unique

PV：4574

平均停留時間Average

Time

Spent：29s平均跳出率Average

Bounce

Rate：29%注：紅框內(nèi)所有百分比顯示均為click點(diǎn)擊數(shù)的所占百分比數(shù)Notice:

Red

number

means

click

percentage.軟文位置Place總點(diǎn)擊數(shù)Click百分比Percentage1622.97%2793.78%3643.07%4653.11%總站-首頁點(diǎn)擊量統(tǒng)計HQ-Home

PageClick本周（8.25-8.31）總站首頁的 聲音中，位置標(biāo)為2的軟文點(diǎn)擊量最高；下部四個導(dǎo)航欄，車型總覽點(diǎn)擊量最高。Among

HQ

media

voice,

place

2

gets

the

highest

click.

In

the

navigation

bar,

models

overall

gets

the

highest

click.DDMP總站首頁

HQ

Home

Page

本周總站首頁 聲音軟文點(diǎn)擊數(shù)量Click

of

HQ

Media

Voice

Advertorial1.4123411.88%Total2.25%1.05%1.87%2.49%0.81%0.24%1.29%1.87%3.07%Total1.15%0.00%0.57%0.34%0.43%0.57%2.49%Total0.24%0.43%0.57%0.34%0.10%0.48%0.34%2.06%Total0.48%0.57%0.43%0.57%總瀏覽量PV

total：7138唯一 瀏覽量Unique

PV：4574

平均停留時間Average

Time

Spent：29s平均跳出率Average

Bounce

Rate：29%車型Models占比Percentage捷達(dá)1.6L手動時尚型14.80%捷達(dá)1.4L手動時尚型8.16%捷達(dá)1.6L自動舒適型5.61%點(diǎn)擊前三的捷達(dá)車型Top

3

Modelsof

click總瀏覽量PV

total：770唯一 瀏覽量Unique

PV：665平均停留時間Average

Time

Spent：1m27s平均跳出率Average

Bounce

Rate：36%總站-車型頁點(diǎn)擊量統(tǒng)計1.427.55%1.02%26.02%2.55%Total41.84%HQ-Model

Page

Click本周（8.25-8.31）在所有車型頁中，捷達(dá)車型頁的瀏覽量和點(diǎn)擊數(shù)最高，其中“報價索取”點(diǎn)擊量最高。Among

all

model

pages,

Jetta

get

the

highest

click.

In

Jetta

page,Quote

Searching

button

get

the

highest

click.捷達(dá)

Jetta

各車型頁點(diǎn)擊總數(shù)Model

Pages

click

total總點(diǎn)擊量Click

Total：196車型頁名稱Pages總點(diǎn)擊數(shù)Click捷達(dá)Jetta196速騰Sagitar135邁騰Magotan129寶來Bora114CC110全新NewGolf71Golf42GTI23留資表單Customer

InformationPage總站-留資頁點(diǎn)擊量統(tǒng)計HQ-

Customer

Information

Page

Click本周（8.25-8.31）在所有留資 中點(diǎn)擊量最高的是報價索取。In

customer

information

page,

Quote

Searching

gets

the

highest

click.1.4各留資表單提交按鈕點(diǎn)擊數(shù)量Sign

up

click

of

customer

information留資Button總點(diǎn)擊數(shù)Click百分比Percentage產(chǎn)品手冊索取Productmanual

request20.90%經(jīng)銷商查詢-查看報價Searchdealer-View

quotation5625.34%經(jīng)銷商查詢-預(yù)約試駕Search

dealer-Appointment

a

testdrive20.90%預(yù)約試駕Appointment

a

test

drive3114.03%報價索取Claim

price12154.75%訂車Online

booking94.07%二手車置換Used

car

replacement00.00%金融服務(wù)-

申請F(tuán)inancial

services-online

application00.00%0.90%25.34%0.90%14.03%54.75%4.07%0.00%0.00%首頁Beijing

Site

Home

Page焦點(diǎn)圖Focus

picture點(diǎn)擊數(shù)Clicks百分比Percentage焦點(diǎn)圖1Banner100.00%焦點(diǎn)圖2Banner200.00%焦點(diǎn)圖3Banner300.00%焦點(diǎn)圖4Banner420.01%本周

焦點(diǎn)圖點(diǎn)擊數(shù)量Focus

Picture

Clicks

of

Beijing

Site城市站-首頁點(diǎn)擊量統(tǒng)計City

Site-

Home

Page

Click本周（8.25-8.31）以流量最高的

點(diǎn)為例分析城市站點(diǎn)的點(diǎn)擊量，首頁的“

動態(tài)”的點(diǎn)擊量最高。Among

all

city

sites,

Beijing

gets

the

highest

traffic.

And

in

its

homepage,

News

gets

the

highest

click.1.5總瀏覽量PV

total：102361唯一 瀏覽量Unique

PV：84691

平均停留時間Average

Time

Spent：1m8s平均跳出率Average

Bounce

Rate：76%4.80%0.22%5.17%5.33%0.09%1.25%4.91%0.24%0.01%0.11%0.22%0.10%0.55%0.13%0.05%0.24%0.23%0.13%0.10%0.11%0.16%0.00%0.19%0.00%0.00%0.33%0.12%Total1.68%0.01%0.17%Total0.85%3.96%0.01%0.05%0.00%0.00%0.00%0.01%首頁Beijing

Site

Home

Page焦點(diǎn)圖位置Focus

picture點(diǎn)擊數(shù)Clicks百分比Percentage100.00%200.00%300.00%420.01%500.00%600.00%首頁本周Official活動軟文點(diǎn)擊數(shù)量n

click

of

Beijing

Site城市站-首頁點(diǎn)擊量統(tǒng)計City

Site-

Home

Page

Click本周（8.25-8.31）

的

活動中，位置標(biāo)為4的活動點(diǎn)擊量最高。Among ns

of

Beijing

site,

Place

4

gets

the

highest

click.1.526.94%Total4.22%3.84%0.00%3.59%4.05%3.50%3.91%3.84%39.72%Total4.38%4.01%3.47%3.83%4.19%4.19%4.02%3.84%3.87%3.93%4.32%Total3.98%0.08%0.07%0.19%132564總瀏覽量PV

total：102361唯一 瀏覽量Unique

PV：84691

平均停留時間Average

Time

Spent：1m8s平均跳出率Average

Bounce

Rate：76%線索量統(tǒng)計（DDMP試點(diǎn)經(jīng)銷商獲得的網(wǎng)絡(luò)銷售線索量）線索量按區(qū)域統(tǒng)計線索量按車型統(tǒng)計本周（8.25-8.31）DDMP試點(diǎn)經(jīng)銷商共獲得銷售線索30957

條，同比上周上升3.5%；到店量為112，同比上周上升69.7%；成交量為89，同比上周上升128.2%。本周（8.25-8.31）RSD2

所有試點(diǎn)經(jīng)銷商收到的線索數(shù)量最多，為6781

條。本周（8.25-8.31）捷達(dá)和速騰車型線索量占比較高，共占總線索量的51%。線索量的47%

；本周（8.25-8.31）汽車之家的線索量最多，占所有易車網(wǎng)位居第二，占32%

。垂直線索量統(tǒng)計DDMP站點(diǎn)來源線索量統(tǒng)計DDMP站點(diǎn)來源線索量按車型統(tǒng)計本周（8.25-8.31）DDMP站點(diǎn)來源共收到線索95

條，同比上周上升14.5%。本周（8.25-8.31）DDMP來源線索中，線索量最多的車型為速騰，占全部車型的37%

。線索量概述2Sales

Leads

Summary(Sales

leads

summationobtained

from

DDMP

pilotdealers)Region

DDMP

Sales

LeadsCollection

DistributionVehicles

SalesLeadsCollection

DistributionThis

week

(8.11-8.17),DDMP

sales

leads

total

:

30957

,

increase

3.5%;Visit

total

112,

increase

69.7%

,

turnover

total

89,

increase

128.2%

.This

week

pilot

dealer

sales

leads

top:

RSD2,

total6781

.Jetta

and

Sagitar

sales

leads

takes

51%

of

all

salesleads.Top

vertical

media

sales

leads

:

Auto

Home,

takes

47%

ofall.Second

rank:

BitAuto,

takes

32%

ofall.Vertical

Media

Sales

LeadsDistributionDDMP

Sales

LeadsDistributionVehicles

DDMP

sales

leadsDistributionDDMP

sales

leads

total:

95

,

increase

14.5%

.Top

vehicle

DDMP

sales

leads:

Sagitar,

takes

37%

of

all

sales

leads.Sales

Leads

CollectionSummary27

2283

95298213084030000250002000015000100005000035000DDMP垂直官網(wǎng)、APP等其他線索上周本周KPIDDMP垂直Vertical

Media其他來源線索Others總計Total線索量Leads95308402230957到店量Visit01093112成交量Turnover077128924小時跟進(jìn)率

Follow

up

rate28.1%28.3%80.0%-本周試點(diǎn)經(jīng)銷商線索量分析Pilot

Dealer

Sales

Leads

ysis本周試點(diǎn)經(jīng)銷商線索量分布Pilot

Dealer

Sales

Leads

Distribution試點(diǎn)經(jīng)銷商線索量統(tǒng)計Pilot

Dealer

Sales

Leads

Summary本周（8.25-8.31）

59家試點(diǎn)經(jīng)銷商在DDMP

共收到30957條線索，同比上周上升3.5%，共到店112條線索，成交89臺；其中來源垂直

的銷售線索占99%。This

week

(8.25-8.31),DDMP

collect

sales

leads

total:

30957,

increase

3.5%.

Visit

total:

112,

Turnover

total:

89.2.1來源的線索數(shù)比其他區(qū)域的多；本周（8.25-8.31）RSD2所有試點(diǎn)經(jīng)銷商獲得線索量總數(shù)最多，其中DDMP和垂直RSD4試點(diǎn)經(jīng)銷商獲得展廳等其他來源的線索量最多。Sales

leads

top:

RSD2.

Most

of

its

sales

leads

collected

from

DDMP

and

vertical

media.

RSD3

get

most

sales

leadsfrom

showroom.RSD2由于做了投放，收到了較多DDMP留資的線索。RSD2

get

more

DDMP

leads

as

a

result

of

advertising.RSD2

地區(qū)經(jīng)銷商收到了較多垂直

來源的線索。RSD2

Beijing

dealers

get

more

media

leads.RSD4寧波中基手工錄入15條展廳線索。Ninbo

Zhongji

of

RSD4

recorded

15

showroom

leads.其他未選擇經(jīng)銷商的垂直

線索有345條。Other

345

leads

belong

to

non

selected

dealers.本周線索量按區(qū)域統(tǒng)計Region

Sales

Leads

Summary本周KPI按區(qū)域分析Region

KPI

ysis線索來源ResourcesRSD1RSD2RSD3RSD4RSD5RSD6DDMP34762649垂直Vertical

Media518767345802348935515732其他來源Others0031801總計Total519067815811353335555742KPIRSD1RSD2RSD3RSD4RSD5RSD6總計Total到店量Visit180834250112成交量Turnover301240888924小時跟進(jìn)率

follow

up

rate24.3%35.6%37.9%34.4%7.8%25.1%-試點(diǎn)經(jīng)銷商線索量按區(qū)域統(tǒng)計Pilot

Dealer

Sales

Leads

Summary

Based

on

Region2.2RSD6曲靖寶捷在DDMP

積極管理銷售線索，將到店狀態(tài)在系統(tǒng)中

。Qujing

Baojie

of

RSD6

positively

managed

salesleads

in

DDMP,and

maintain

its

visit

condition

in

it.RSD4寧波中基的成交量相對較好。RSD4

Ninbo

Zhongji

gets

more

turnover.本周（8.25-8.31）試點(diǎn)經(jīng)銷商線索量按車型統(tǒng)計來看，捷達(dá)和速騰的車型線索量占比較高，共占總量的50.5%。Thisweek

(8.25-8.31)

,Jetta

and

Sagitar

collect

50.5%

of

all

sales

leads

which

are

the

highest

two

types.注：其他為未選車型Notice:Others

refers

to

unselected

models792277075354374631301550142125.6%24.9%17.3%12.1%10.1%5.0%4.6%0.0%5.0%10.0%15.0%20.0%25.0%30.0%35.0%9000

40.0%010002000300040005000600070008000捷達(dá)線索量來源Jetta

Sales

Leads

Resoures速騰線索量來源Sagitar

Sales

Leads

Resoures易車網(wǎng)BitAuto37%愛卡汽車Xcar11%汽車之家AutoHome42%其他Others11%易車網(wǎng)BitAuto37%愛卡汽車Xcar

13%汽車之家AutoHome37%其他Others13%線索量按車型統(tǒng)計Sales

Leads

Summary

Based

on

Models線索量按車型統(tǒng)計Sales

Leads

Summary

Based

on

Models2.37

37

39

49

1432總站HQ城市站City

Site經(jīng)銷商站Dealer

Site0103020405060上周 本周各站點(diǎn)線索量整體統(tǒng)計

Sales

leads

OverallDDMP站點(diǎn)線索量統(tǒng)計DDMP

Sales

Leads

Summary本周（8.25-8.31）DDMP站點(diǎn)

生95條線索，其中總站線索量為49，同比上周上升32.4%，占DDMP來源總線索量的52%；DDMP

sales

leads

total:

95,

HQ

sales

leads

is

49,

increase

32.4%,

which

takes

52%

of

all

resources.本周（8.25-8.31）DDMP城市站線索量為14，同比上周上升100.0%，經(jīng)銷商站線索量為32，同比上周下降17.9%。City

sites

sales

leads

is

14,

increase

100.0%.

Dealer

sites

sales

leads

is

32,

decrease

17.9%.2.4347121317270510152025303540GTIGolf寶來BoraCC邁騰Magotan全新New

Golf捷達(dá)Jetta速騰Sagitar上周 本周DDMP線索量按車型統(tǒng)計

DDMP

Sales

Leads

Summary

Based

on

ModelsDDMP站點(diǎn)線索量按車型統(tǒng)計DDMP

Sales

Leads

Summary

Basedon

Models本周（8.25-8.31）DDMP站點(diǎn)產(chǎn)生的銷售線索按車型統(tǒng)計，線索量最多的車型為速騰。DDMP

sales

leads

top:

Sagitar.2.5汽車之家13827AutoHome14326易車網(wǎng)9842BitAuto9954愛卡汽車2960Xcar29430200040006000800010000120001400016000太平洋汽車PacificAuto搜狐汽車Auto網(wǎng)上車市AutoMarket上周 本周垂直

線索量統(tǒng)計

Vertical

media

sales

leads

summary垂直 線索量統(tǒng)計Vertical

Media

Sales

Leads

Summary本周（8.25-8.31）汽車之家的線索量處于第一位，占所有 線索量的47%；易車網(wǎng)位居第二，占32%。Vertical

media

sales

leads

top:

Autohome,

takes

47%

of

all.

Sales

leads

No.2:

Bit

Auto,

takes

32%

of

all.2.6到店率較低，平均不到1.0%；本周（8.25-8.31）各垂直

的平均到店成交率為52.8%。其中，愛卡汽車的到店成交率最高，均為100.0%。Average

vertical

media

turnover

rate

this

week

is

52.8%.

Xcar’s

turnover

are

100.0%

which

are

the

highest.KPI汽車之家AutoHome易車網(wǎng)BitAuto太平洋汽車Pcauto愛卡汽車XCAR網(wǎng)上車市AutoMarket搜狐汽車Auto線索量Salesleads143269954219229431671258到店量Visit38160253到店率Visit

rate0.5%0.8%0.5%0.2%0.2%0.2%成交量Turn

over210412310到店成交率Turnover

rate55.3%0.0%68.3%100.0%60.0%33.3%24小時跟進(jìn)率

Follow

up

rate27.2%42.3%30.3%31.5%22.3%24.1%本周各垂直

到店和成交情況統(tǒng)計

Visit

&

Turnover

Summary垂直 線索量統(tǒng)計Vertical

Media

Sales

Leads

Summary本周（8.25-8.31）來源垂直

銷售線索管理統(tǒng)計，各垂直Average

vertical

media

visit

rate

is

less

than1.0%.2.6總站內(nèi)容

管理

HQ

Site

Content

Maintain1.總站

活動軟文更新—— 1篇&市場活動2篇Advertorial

update—1

official

news

&

2market

activity.軟文類別Type軟文標(biāo)題Title地址URLofficial

news全系配備疲勞提醒系統(tǒng)2015款CC優(yōu)雅上市Equipped

with

fatigue

reminder

system

2015

C ant

listedhttp

/Official/media-voice/2014/2014

Sep

week/20140827

02市場活動marketactivity打造

“夢工廠”

-大眾車手

落幕Racing

"DreamWorks"

FAW-VW

driver

training

camp

ended

successfullyhttp

/Official/market-activity/2014/2014

September/20140827

01滿足年輕消費(fèi)者需求

捷達(dá)Sportline即將亮相

車展Meeting

the

young

consumers

demand

Jetta

Sportline

debutin

ChengduMotor

Showhttp

/Official/market-activity/2014/2014

August/20140827DDMP站點(diǎn)內(nèi)容

情況-總站DDMP

HQ

Maintain

Situation3.1全站點(diǎn)內(nèi)容 管理

All

Sites

Content

Maintain捷達(dá)超級駕校 焦點(diǎn)圖上線Jettasuper

driving focus

picture

gone

online.新CC改為CC——包括所有 和文字的更新(除車型頁360觀車和軟文資訊內(nèi)容頁)New

CCto

CC

--

including

all

the

images

and

text

updated(Besides

360

modelsand

advertorial

contents).3.各車系參數(shù)配置更新Allvehicle

parameter

configuration

update.情況相對較好。RSD5相較于之從經(jīng)銷商系統(tǒng)功能使用情況來看：軟文發(fā)布和

答疑管理使用頻率相對較高，車型報價促銷信息的更新頻率有所提升。Advertorial

publishing

and

Q&A

function

used

frequently,

and

promotion

sentence

using

has

improved.區(qū)域Region焦點(diǎn)圖更新Focus

Picture軟文發(fā)布Advertorial答疑Q&A文章點(diǎn)贊Thumb-up車型報價促銷更新Promotion

SentenceRSD11746783141RSD20563040RSD3050807RSD4042800RSD53149055RSD6126227815經(jīng)銷商內(nèi)容

統(tǒng)計

Dealers’

content

maintain

summary經(jīng)銷商站-

內(nèi)容 情況Dealer

Site

Content

Maintain本周（8.25-8.31）從經(jīng)銷商站點(diǎn)運(yùn)營工作情況來看：RSD1的經(jīng)銷商對站點(diǎn)前

情況有所改善。RSD1

maintain

situation

are

outstanding.

RSD5

had

improved

this

week.3.2本周Activegroup

dealers:

Handan

Taihua,

Nanjing

Xiezhong,

Suzhou

Huikai.

Problems

focus

on

DDMP

sales

leadsmanagement.問題大類Type問題小類Class總數(shù)Total狀態(tài)

Condition已處理Solved待處理Pending待

DiscussingBUG銷售線索管理Sales

leads

management532垂直

對接Vertical

media

integration312疑問Questions銷售線索管理Sales

leads

management211內(nèi)容管理Contentmanagement11垂直

對接Vertical

media

integration11操作Operation銷售線索管理Sales

leads

management11新需求New

requirements銷售線索管理Sales

lea